How competitive is the Elixir Perfume for Men niche on Amazon United States?

11 brands and 170 sellers compete in Elixir Perfume for Men on Amazon United States. The top 5 Elixir Perfume for Men products take 61% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Elixir Perfume for Men?

Elixir Perfume for Men buyers on Amazon United States complain most about Smell, Strap/String Quality, Durability, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Elixir Perfume for Men niche?

Elixir Perfume for Men sells for $33.13 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $14.86–$115.80. The average incumbent carries 5,463 reviews — the moat a new listing must climb.

Elixir Perfume for Men

Elixir Perfume for Men shows low returns (0.3%), but soft demand (-13.8% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

Top 9% of 437 Musical Instruments niches · +11 vs the category median of 44

This niche Category average · 437 niches

Is Elixir Perfume for Men profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Elixir Perfume for Men is a $2.2M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.

Elixir Perfume for Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.8% over the last 90 days and 5.6% of searches end in a purchase.

$2.2M

revenue / yr

Units sold / yr60K

Search volume / yr-13.8%1.2M

Conversion rate5.6%

Avg price$33.13

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers11 · 170

Top-5 product click share61%

Open market9%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Top Elixir Perfume for Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Afnan 9 PM Elixir Unisex Extrait de Parfum 3.4 Fl. Oz

Price: $36.98
Rating: 4.6/5
Reviews: 1,784
Age: 1y ago

Armaf Club De Nuit Urban Man Elixir for Men Eau de Parfum Spray 3.6 Ounce

Price: $34.01
Rating: 4.6/5
Reviews: 2,916
Age: 2y ago

Elixir Strings Acoustic Guitar Strings 80/20 Bronze with NANOWEB Technology Longest-Lasting Bright and Focused Tone For Life with Comfortable Feel 6 String Set Light 12-53

Price: $18.70
Rating: 4.8/5
Reviews: 15,377
Age: 20y ago

Elixir Strings Acoustic Guitar Strings Phosphor Bronze with NANOWEB Technology Longest-Lasting Rich and Full Tone For Life with Comfortable Feel 6 String Set Light 12-53

Price: $20.70
Rating: 4.8/5
Reviews: 24,963
Age: 21y ago

RASASI Hawas Elixir EDP For Men 3.38 Fl Oz

Price: $34.25
Rating: 4.5/5
Reviews: 729
Age: 1y ago

Newest

by launch date

Chthen Odyssey Mandarin Sky Elixir Limited Edition for Men -EDP Spray 3.4 oz(100ml)

Price: $25.76
Rating: 4.0/5
Reviews: 25
Age: 3mo ago

BIGRANK 9 PM Elixir Unisex Extrait de Parfum 3.4 Fl. Oz 9PM

Price: $28.00
Rating: 4.4/5
Reviews: 14
Age: 4mo ago

Erimberate 9-9pm 9 PM Elixir Unisex Extrait de Parfum 3.4 Fl. Oz 9PM

Price: $23.36
Rating: 3.3/5
Reviews: 5
Age: 4mo ago

FURFITT Urban Man Elixir for Men Eau de Parfum Spray 3.6 Ounce

Price: $27.83
Rating: 4.1/5
Reviews: 4
Age: 4mo ago

Afnan 9 PM Night Out Unisex Extrait de Parfum 3.4 Fl. Oz

Price: $45.70
Rating: 4.7/5
Reviews: 1,249
Age: 7mo ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

170

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

Elixir37%
Armaf24%
Afnan19%
RASASI8%
Chthen4%
Atralia3%
Open — no brand owns it (5 brands, 5%)

Elixir Perfume for Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR5.6%Products24Brands11Top 5 Brands91%OOS Rate0.0%Rating4.5★Reviews5,463Avg BSR#221

Peak months: Nov · busiest ÷ quietest = 30.8×

Top Elixir Perfume for Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

elixir acoustic guitar strings226K/yr -18.2%9.3% conv.
elixir99K/yr -5.6%0.8% conv.
9pm elixir157K/yr -45.5%3.1% conv.
elixir perfume33K/yr +118.9%0.3% conv.
elixir cologne for men62K/yr -2.9%1.1% conv.
club de nuit urban man elixir63K/yr +2.7%4.2% conv.
mandarin sky elixir98K/yr -26.8%2.4% conv.
hawas elixir84K/yr -21.9%2.7% conv.
urban man elixir31K/yr +22.4%4.0% conv.
9 pm elixir52K/yr -36.1%3.0% conv.

What reviews say buyers love and hate about Elixir Perfume for Men

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Smell60%

“Amazing scent”

Strap/String Quality7%

“Cant believe how great these strings sound”

Value For Money7%

“Great deal”

Durability6%

“Lasts all day”

Quality-Overall5%

“Great quality and bottle size”

What buyers complain about

76% of reviews

Smell40%

“Just not my type of scent”

Strap/String Quality10%

“making the strings too loose on the guitar”

Durability7%

“It is not long lasting”

Value For Money6%

“NOT WORTH IT”

Quality-Overall4%

“Just disappointing from a quality standpoint”

Elixir Perfume for Men return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Strap/String Quality

39%

2Size-Overall

18%

3Value For Money

4Advertised Vs Actual Product

5Product Condition

Common Elixir Perfume for Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Elixir Perfume for Men 55/100 on Amazon United States — Worth a look. The niche generates $2.2M/yr across 24 tracked products. 5 of 6 products launched in the last 360 days are still selling. Search demand moved -13.8% over the last 90 days.