elixir perfume for men
Worth a lookShows low returns (0.3%), but soft demand (-13.8% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 1.2M searches
Avg price
Incredible$33.13avg listing price — sweet spot $15–$100
Price range
Great$14.86–$115.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,462.71avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, elixir perfume for men is a $2.2M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 50K–60K
- avg 3,000–4,000/product
- Revenue / yr
- $1.7M–$2.0M
- units × avg price
- Launch success
- 83%
- 5 of 6 new (360d)
- Conversion rate
- 5.6%
- Avg BSR
- #221
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 154 days
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
170
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
5%
- Elixir37%
- Armaf24%
- Afnan19%
- RASASI8%
- Chthen4%
- Atralia3%
- Open — no brand owns it (5 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -13.8% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 30.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Afnan 9 PM Elixir Unisex Extrait de Parfum 3.4 Fl. Oz
Afnan$36.984.6★1,784 rev
Armaf Club De Nuit Urban Man Elixir for Men Eau de Parfum Spray 3.6 Ounce
Armaf$34.014.6★2,916 rev
Elixir Strings Acoustic Guitar Strings 80/20 Bronze with NANOWEB Technology Longest-Lasting Bright and Focused Tone For Life with Comfortable Feel 6 String Set Light 12-53
Elixir$18.704.8★15,377 rev
Elixir Strings Acoustic Guitar Strings Phosphor Bronze with NANOWEB Technology Longest-Lasting Rich and Full Tone For Life with Comfortable Feel 6 String Set Light 12-53
Elixir$20.704.8★24,963 rev
RASASI Hawas Elixir EDP For Men 3.38 Fl Oz
RASASI$34.254.5★729 rev
Newest
by launch date
Chthen Odyssey Mandarin Sky Elixir Limited Edition for Men -EDP Spray 3.4 oz(100ml)
Chthen$25.7625 rev
BIGRANK 9 PM Elixir Unisex Extrait de Parfum 3.4 Fl. Oz 9PM
BIGRANK$28.0014 rev
Erimberate 9-9pm 9 PM Elixir Unisex Extrait de Parfum 3.4 Fl. Oz 9PM
Erimberate$23.365 rev
FURFITT Urban Man Elixir for Men Eau de Parfum Spray 3.6 Ounce
FURFITT$27.834 rev
Afnan 9 PM Night Out Unisex Extrait de Parfum 3.4 Fl. Oz
Afnan$45.701,249 rev
Trending
90-day click momentum
ZQLLCF Odyssey Mandarin Sky Elixir Limited Edition for Men EDP Spray 100ml (3.4 oz)
ZQLLCF$25.944.0★
Chthen Odyssey Mandarin Sky Elixir Limited Edition for Men -EDP Spray 3.4 oz(100ml)
Chthen$25.764.0★
BIGRANK 9 PM Elixir Unisex Extrait de Parfum 3.4 Fl. Oz 9PM
BIGRANK$28.004.4★
Erimberate 9-9pm 9 PM Elixir Unisex Extrait de Parfum 3.4 Fl. Oz 9PM
Erimberate$23.363.3★
FURFITT Urban Man Elixir for Men Eau de Parfum Spray 3.6 Ounce
FURFITT$27.834.1★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Cant believe how great these strings sound”
“Great deal”
“Lasts all day”
“Great quality and bottle size”
“Fabulous Sound Quality”
“Exactly what I ordered”
“Smooth and easy to tune”
“Cool aesthetic overall with bottle as well”
“Excellent option for the summer”
What buyers complain about
“Just not my type of scent”
“making the strings too loose on the guitar”
“It is not long lasting”
“NOT WORTH IT”
“Just disappointing from a quality standpoint”
“Bottle was leaking”
“not strong enough”
“Very disappointed with these strings”
“IDID NOT like the feel or sound or anything about them”
“Smells like alcohol”
Top return reasons
Common questions
- Is elixir perfume for men profitable to sell on Amazon United States?
- The niche generates $2.2M/yr across 24 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the elixir perfume for men niche?
- 11 brands and 170 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in elixir perfume for men?
- Top complaints mined from reviews: Smell, Strap/String Quality, Durability. The return rate is 0.3%.
- When does demand for elixir perfume for men peak?
- Demand peaks in Nov; the busiest month runs 30.8× the quietest.
- What does it cost to enter the elixir perfume for men niche?
- Listings span $14.86–$115.80; the average listing price is $33.13 (sweet spot $15–$100). The average incumbent carries 5,463 reviews — the moat a new listing must climb.
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