Electric Guitar Kit

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

-16.5%

Conversion, latest week

0.2%

Market size, estimated

$2.0Ma year

Peak month

December3.4× the quietest month

Top search term

fender stratocaster337K searches a year

Listings sell for $333.26 on average, from $12.91 to $1830.95. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $333.26 that is $0 to $33K a year per listing.

Average price

$333.26above the $15 to $100 sweet spot

Price range

$12.91–$1830.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$33K

Returns

2.9%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #333 within Guitars. It carries 573 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

64%

Out of stock, average day

20.9%

Average rank

#333in Guitars

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

573per listing

Listings tracked

109

15 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

8Amazon's first-year sales bar

Average brand age

57 months