djembe drum
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Great357.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$95.32avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.7%return rate — above 5% kills the launch gate
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Price range
Bad$18.19–$412.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$73K$73K/yr · 197K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, djembe drum is a $73K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Skip it — 29/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
djembe drum market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $191K–$238K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 8.6%
- Avg brand age
- 54 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
24
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
8%
- MUINS42%
- GOGHOST17%
- Meinl Percussion17%
- AKLOT8%
- Terre4%
- Remo4%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top djembe drum search terms
- djembe drum76K/yr
- djembe49K/yr
- african drum29K/yr
- african drums10K/yr
- djembe drums adults10K/yr
- african drums for adults8K/yr
- djembes6K/yr
- djembe drum kids5K/yr
- african drums for kids3K/yr
Top djembe drum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MUINS Djembe drum 6 x 12 African Hand Drum Carved Mahogany African Drums with Goatskin Drumhead for Kids and Adults Beginners (Red 6 inch)
MUINS$25.454.4★76 rev
GOGHOST Wood Djembe Drum 6.5 x 12Carved Mahogany African Drums with Goatskin Drumhead West African Styled Professional Djembe Hand Drum Musical Instruments for Adults Beginners
GOGHOST$28.384.4★113 rev
Meinl Percussion Djembe with Mahogany Wood - NOT Made in CHINA - 10-Inch Medium Size Rope Tuned Natural Head 2-Year Warranty
Meinl Percussion$109.114.7★978 rev
Djembe Drum AKLOT African Drum Hand-Carved 9.5 x 20 Mahogany Goatskin Drumhead for Adults Beginners (Red)
AKLOT$80.284.7★925 rev
GOGHOST Mini Wood Djembe Drum 4.5 x 8Carved Mahogany African Drums with Goatskin Drumhead West African Styled Professional Small Djembe Hand Drum Musical Instruments for Beginners
GOGHOST$18.194.4★113 rev
Newest
by launch dateGOGHOST Wood Djembe Drum 6.5 x 12Carved Mahogany African Drums with Goatskin Drumhead West African Styled Professional Djembe Hand Drum Musical Instruments for Adults Beginners
GOGHOST$28.38113 rev
GOGHOST Mini Wood Djembe Drum 4.5 x 8Carved Mahogany African Drums with Goatskin Drumhead West African Styled Professional Small Djembe Hand Drum Musical Instruments for Beginners
GOGHOST$18.19113 rev
GOGHOST Wood Djembe Drum 8.5 x 16Carved Mahogany African Drums with Goatskin Drumhead West African Styled Professional Djembe Hand Drum Musical Instruments for Adults Beginners
GOGHOST$40.43113 rev
Djembe Drum MOSEN Africa Drum Hand-Carved 8 x 20 Mahogany Goat skin DrumAhead for Adults Beginners(8 inch)
MOSEN MUSIC$50.3522 rev
ENNBOM Djembe Lightweight African Drum Pattern Cloth Stitched Congo Hand Drum for Adults Beginners (10 in)
ENNBOM$67.318 rev
Trending
90-day click momentumENNBOM Djembe Lightweight African Drum Pattern Cloth Stitched Congo Hand Drum for Adults Beginners (10 in)
ENNBOM$67.314.4★
MUINS Djembe drum 6 x 12 African Hand Drum Carved Mahogany African Drums with Goatskin Drumhead for Kids and Adults Beginners (Red 6 inch)
MUINS$25.454.4★
Terre Djembe Handmade Drum 10 Tall 5-6 Head Mahogany Wood Goat Skin
Terre$41.384.4★
Djembe Drum AKLOT African Drum Hand-Carved 8 inches Mahogany Goatskin Drumhead for Adults Starter Beginners
AKLOT$52.044.7★
Terre Djembe Standard Line Carved Mahogany Wood with Natural Goat Skin 24 Tall 12 Head Model NK047
Terre$203.834.7★
What buyers say about djembe drum
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully made”
“Great sound”
“Decent for the price”
“The carving and design are beautiful”
“It is so comfortable to hold”
“Colors are great”
“Better than expected”
“Perfect size for a kiddo”
“His happy countenance shines through the room as he plays this drum”
“is very sturdy”
What buyers complain about
“Its small”
“Didn't love it the sound is not great”
“The only thing is the straps loosen”
Top return reasons
Common questions
- Is djembe drum profitable to sell on Amazon United States?
- The niche generates $73K/yr across 15 tracked products. 90-day search growth is +2.7%. Flapen's verdict: Skip it (29/100).
- How competitive is the djembe drum niche?
- 9 brands and 24 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in djembe drum?
- Top complaints mined from reviews: Size-Overall, Audio Quality, Strap/String Quality. The return rate is 4.7%.
- When does demand for djembe drum peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the djembe drum niche?
- Listings span $18.19–$412.55; the average listing price is $95.32 (sweet spot $15–$100). The average incumbent carries 357 reviews — the moat a new listing must climb.