Djembe Drum
FailBuyers convert on only 0.4% of searches, so Djembe Drum is a Fail.
- Flapen Score
- 29 / 100Ranks 397 of 437 Musical Instruments niches · −15 vs the category median of 4429
- Market size
- $73K/yr197K searches / yr
- 90-day growth
- +2.7%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 24 sellers
Flapen Score
Djembe Drum against its category
The dotted line is the Musical Instruments average. Past it, Djembe Drum is stronger. Inside it, weaker.
Market
The Djembe Drum market on Amazon at a glance
Shoppers on Amazon United States searched for Djembe Drum 197K times last year and spent an estimated $73K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- +2.7%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $73Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- djembe drum76K searches a year
02 · Price
A sale here is worth $95.32.
Listings sell for $95.32 on average, from $18.19 to $412.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $95.32 that is $0 to $10K a year per listing.
- Average price
- $95.32inside the $15 to $100 sweet spot
- Price range
- $18.19–$412.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #17 within Drums & Percussion. It carries 357 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 8.6%
- Average rank
- #17in Drums & Percussion
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 357per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Djembe Drum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
24
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
8%
- Brand 142%
- Brand 217%
- Brand 317%
- Brand 48%
- Brand 54%
- Brand 64%
- Open — no brand owns it (3 brands, 8%)
Demand
Djembe Drum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Djembe Drum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- djembe drum76K/yr
- djembe49K/yr
- african drum29K/yr
- african drums10K/yr
- djembe drums adults10K/yr
- african drums for adults8K/yr
- djembes6K/yr
- djembe drum kids5K/yr
- african drums for kids3K/yr
Reviews and returns
What reviews say buyers love and hate about Djembe Drum
We read the reviews and the return reasons for every product selling here.
“Its small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Djembe Drum questions
Answered from the same tracked data.