Skip to content

Dj

Fail

Products sell for $495.90 on average, outside the sweet spot, so Dj is a Fail.

Flapen Score
36
36 / 100
Ranks 347 of 437 Musical Instruments niches · −8 vs the category median of 44
Market size
$15.9M/yr5.0M searches / yr
90-day growth
-6.9%search demand this quarter
Competition
59%top-5 click share · 6 brands · 116 sellers

Flapen Score

Dj against its category

The dotted line is the Musical Instruments average. Past it, Dj is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dj market on Amazon at a glance

Shoppers on Amazon United States searched for Dj 5.0M times last year and spent an estimated $15.9M. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.9M a year.

Searches, last 12 months
5.0M
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
0.6%
Market size, estimated
$15.9Ma year
Peak month
December1.9× the quietest month
Top search term
dj controller778K searches a year

02 · Price

A sale here is worth $495.90.

Listings sell for $495.90 on average, from $83.64 to $2185.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $495.90 that is $620K to $744K a year per listing.

Average price
$495.90above the $15 to $100 sweet spot
Price range
$83.64–$2185.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$620K–$744K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #221 within Electronic Music, DJ & Karaoke. It carries 1,163 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#221in Electronic Music, DJ & Karaoke
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,163per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Dj products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

116

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 221%
  • Brand 316%
  • Brand 49%
  • Brand 59%
  • Brand 62%

Demand

Dj search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Dj search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dj controller778K/yr
  • dj mixer413K/yr
  • pioneer dj controller310K/yr
  • dj equipment294K/yr
  • dj board261K/yr
  • dj set242K/yr
  • pioneer dj265K/yr
  • ddj flx4184K/yr
  • pioneer dj ddj-flx478K/yr
  • controlador dj116K/yr

Reviews and returns

What reviews say buyers love and hate about Dj

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Functionality-Overall”
5.3%of orders come back
“limited functionality”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dj questions

Answered from the same tracked data.