Dj
FailProducts sell for $495.90 on average, outside the sweet spot, so Dj is a Fail.
- Flapen Score
- 36 / 100Ranks 347 of 437 Musical Instruments niches · −8 vs the category median of 4436
- Market size
- $15.9M/yr5.0M searches / yr
- 90-day growth
- -6.9%search demand this quarter
- Competition
- 59%top-5 click share · 6 brands · 116 sellers
Flapen Score
Dj against its category
The dotted line is the Musical Instruments average. Past it, Dj is stronger. Inside it, weaker.
Market
The Dj market on Amazon at a glance
Shoppers on Amazon United States searched for Dj 5.0M times last year and spent an estimated $15.9M. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.9M a year.
- Searches, last 12 months
- 5.0M
- Growth, 90 days vs prior 90
- -6.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $15.9Ma year
- Peak month
- December1.9× the quietest month
- Top search term
- dj controller778K searches a year
02 · Price
A sale here is worth $495.90.
Listings sell for $495.90 on average, from $83.64 to $2185.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $495.90 that is $620K to $744K a year per listing.
- Average price
- $495.90above the $15 to $100 sweet spot
- Price range
- $83.64–$2185.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $620K–$744K
- Returns
- 5.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #221 within Electronic Music, DJ & Karaoke. It carries 1,163 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #221in Electronic Music, DJ & Karaoke
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 1,163per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Dj products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pioneer DJ DDJ-FLX4 2-deck Rekordbox and Serato DJ Controller - Graphite
- Price
- $323.10
- Rating
- 4.7/5
- Reviews
- 2,661
- Age
- 3y ago

AlphaTheta DDJ-FLX2 Beginner DJ Controller for Phone Tablet & PC
- Price
- $180.47
- Rating
- 4.4/5
- Reviews
- 430
- Age
- 1y ago

Pioneer DJ DDJ-FLX4 2-Channel DJ Controller - Black Bundle with Carrying Case and Austin Bazaar Polishing Cloth
- Price
- $367.31
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 1y ago

Pioneer DJ DDJ-FLX4 2-deck rekordbox and Serato DJ Controller - White Limited Edition
- Price
- $333.99
- Rating
- 4.8/5
- Reviews
- 199
- Age
- 1y ago

Numark Party Mix II DJ Controller with Built-in Lights
- Price
- $125.94
- Rating
- 4.3/5
- Reviews
- 4,810
- Age
- 5y ago
Trending
estimated 90-day click momentum
Hercules DJControl Inpulse 200 MK3 DJ Controller 2 Deck DJ Mixer with Jog Wheels Pads Crossfader Beginner DJ Equipment with Tutorials and Streaming Compact Portable DJ Board Compatible with PC
- Price
- $115.46
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 4mo ago

Pioneer DJ DDJ-FLX4 2-Channel DJ Controller - Black Bundle with Carrying Case and Austin Bazaar Polishing Cloth
- Price
- $367.31
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 1y ago

Numark Party Mix Live DJ Controller with Built-in Lights and Speakers
- Price
- $168.53
- Rating
- 4.3/5
- Reviews
- 978
- Age
- 5y ago

Hercules DJControl Mix Ultra Mobile DJ Controller for Smartphones (iOS/Android)
- Price
- $199.73
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 1y ago

Pioneer DJ AlphaTheta DDJ-FLX2 Compact 2-Channel DJ Controller Bundle with Carrying Case TRS Cable and Austin Bazaar Polishing Cloth
- Price
- $228.15
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 1y ago
Newest
by launch date
Hercules DJControl Inpulse 200 MK3 DJ Controller 2 Deck DJ Mixer with Jog Wheels Pads Crossfader Beginner DJ Equipment with Tutorials and Streaming Compact Portable DJ Board Compatible with PC
- Price
- $115.46
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 4mo ago

Pioneer DJ DDJ-FLX4 2-deck rekordbox and Serato DJ Controller - White Limited Edition
- Price
- $333.99
- Rating
- 4.8/5
- Reviews
- 199
- Age
- 1y ago

Hercules DJControl Mix Ultra Mobile DJ Controller for Smartphones (iOS/Android)
- Price
- $199.73
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 1y ago

Pioneer DJ DDJ-FLX4 2-Channel DJ Controller - Black Bundle with Carrying Case and Austin Bazaar Polishing Cloth
- Price
- $367.31
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 1y ago

Pioneer DJ AlphaTheta DDJ-FLX2 Compact 2-Channel DJ Controller Bundle with Carrying Case TRS Cable and Austin Bazaar Polishing Cloth
- Price
- $228.15
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
116
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
0%
- Pioneer DJ44%
- Numark21%
- AlphaTheta16%
- Hercules9%
- PIONEER9%
- Denon DJ2%
Demand
Dj search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Dj search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dj controller778K/yr
- dj mixer413K/yr
- pioneer dj controller310K/yr
- dj equipment294K/yr
- dj board261K/yr
- dj set242K/yr
- pioneer dj265K/yr
- ddj flx4184K/yr
- pioneer dj ddj-flx478K/yr
- controlador dj116K/yr
Reviews and returns
What reviews say buyers love and hate about Dj
We read the reviews and the return reasons for every product selling here.
“limited functionality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dj questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









