dj
Skip itPricing outside the sweet spot ($495.90 avg) — this niche doesn't clear our bar today.
Market size
Incredible$15.9M$15.9M/yr · 5.0M searches
Review moat
Good1,163avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Avg price
Bad$495.90avg listing price — sweet spot $15–$100
Price range
Bad$83.64–$2185.02cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, dj is a $15.9M/yr Amazon United States market (5.0M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
dj market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $14.9M–$19.8M
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #221
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
116
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Pioneer DJ44%
- Numark21%
- AlphaTheta16%
- Hercules9%
- PIONEER9%
- Denon DJ2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top dj search terms
- dj controller778K/yr
- dj mixer413K/yr
- pioneer dj controller310K/yr
- dj equipment294K/yr
- dj board261K/yr
- dj set242K/yr
- pioneer dj265K/yr
- ddj flx4184K/yr
- pioneer dj ddj-flx478K/yr
- controlador dj116K/yr
Top dj products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pioneer DJ DDJ-FLX4 2-deck Rekordbox and Serato DJ Controller - Graphite
Pioneer DJ$323.104.7★2,661 rev
AlphaTheta DDJ-FLX2 Beginner DJ Controller for Phone Tablet & PC
AlphaTheta$180.474.4★430 rev
Pioneer DJ DDJ-FLX4 2-Channel DJ Controller - Black Bundle with Carrying Case and Austin Bazaar Polishing Cloth
PIONEER$367.314.6★82 rev
Pioneer DJ DDJ-FLX4 2-deck rekordbox and Serato DJ Controller - White Limited Edition
Pioneer DJ$333.994.8★199 rev
Numark Party Mix II DJ Controller with Built-in Lights
Numark$125.944.3★4,810 rev
Newest
by launch date
Hercules DJControl Inpulse 200 MK3 DJ Controller 2 Deck DJ Mixer with Jog Wheels Pads Crossfader Beginner DJ Equipment with Tutorials and Streaming Compact Portable DJ Board Compatible with PC
Hercules$115.4620 rev
Pioneer DJ DDJ-FLX4 2-deck rekordbox and Serato DJ Controller - White Limited Edition
Pioneer DJ$333.99199 rev
Hercules DJControl Mix Ultra Mobile DJ Controller for Smartphones (iOS/Android)
Hercules$199.7374 rev
Pioneer DJ DDJ-FLX4 2-Channel DJ Controller - Black Bundle with Carrying Case and Austin Bazaar Polishing Cloth
PIONEER$367.3182 rev
Pioneer DJ AlphaTheta DDJ-FLX2 Compact 2-Channel DJ Controller Bundle with Carrying Case TRS Cable and Austin Bazaar Polishing Cloth
AlphaTheta$228.1539 rev
Trending
90-day click momentumHercules DJControl Inpulse 200 MK3 DJ Controller 2 Deck DJ Mixer with Jog Wheels Pads Crossfader Beginner DJ Equipment with Tutorials and Streaming Compact Portable DJ Board Compatible with PC
Hercules$115.464.9★
Pioneer DJ DDJ-FLX4 2-Channel DJ Controller - Black Bundle with Carrying Case and Austin Bazaar Polishing Cloth
PIONEER$367.314.6★
Numark Party Mix Live DJ Controller with Built-in Lights and Speakers
Numark$168.534.3★
Hercules DJControl Mix Ultra Mobile DJ Controller for Smartphones (iOS/Android)
Hercules$199.734.4★
Pioneer DJ AlphaTheta DDJ-FLX2 Compact 2-Channel DJ Controller Bundle with Carrying Case TRS Cable and Austin Bazaar Polishing Cloth
AlphaTheta$228.154.4★
What buyers say about dj
What buyers praise and complain about, mined from review topics.What buyers love
“solid build quality”
“Great price”
“Easy to use”
“Best portable controller I own”
“Easy controls”
“Well built and was compatible with no issues whatsoever with DJay Pro”
“it is durable”
“*that* is what I wanted”
“Light weight, easy setup”
“For a compact controller”
What buyers complain about
“limited functionality”
“Poor quality construction/build”
“Wont connect”
“Only works for a while”
“Also this controller is huge”
“Sound awful”
“There are worse ways to spend your money”
“something that would have been nice to see in the specifications”
“There isnt good instruction on how to use all the knobs”
“Maybe a faulty item”
Top return reasons
Common questions
- Is dj profitable to sell on Amazon United States?
- The niche generates $15.9M/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the dj niche?
- 6 brands and 116 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in dj?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Connectivity-Overall. The return rate is 5.3% — above our launch gate.
- When does demand for dj peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the dj niche?
- Listings span $83.64–$2185.02; the average listing price is $495.90 (sweet spot $15–$100). The average incumbent carries 1,163 reviews — the moat a new listing must climb.