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Cajon

Fail

Buyers convert on only 1.1% of searches, so Cajon is a Fail.

Flapen Score
35
35 / 100
Ranks 356 of 437 Musical Instruments niches · −9 vs the category median of 44
Market size
$557K/yr441K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
69%top-5 click share · 10 brands · 29 sellers

Flapen Score

Cajon against its category

The dotted line is the Musical Instruments average. Past it, Cajon is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cajon market on Amazon at a glance

Shoppers on Amazon United States searched for Cajon 441K times last year and spent an estimated $557K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 441K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $557K a year.

Searches, last 12 months
441K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
1.1%
Market size, estimated
$557Ka year
Peak month
December2.0× the quietest month
Top search term
cajon178K searches a year

02 · Price

A sale here is worth $109.86.

Listings sell for $109.86 on average, from $43.96 to $264.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $109.86 that is $27K to $55K a year per listing.

Average price
$109.86above the $15 to $100 sweet spot
Price range
$43.96–$264.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$27K–$55K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Drums & Percussion. It carries 1,903 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#13in Drums & Percussion
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,903per listing
Listings tracked
15

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Cajon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

29

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

9%

  • Brand 157%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 9%)

Demand

Cajon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Holiday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Cajon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cajon178K/yr
  • cajon drum101K/yr
  • box drum29K/yr
  • drum box23K/yr
  • meinl cajon18K/yr
  • drum box you sit on10K/yr
  • beat box instrument10K/yr
  • cajons9K/yr
  • cajon drum set7K/yr
  • cajon peruano8K/yr

Reviews and returns

What reviews say buyers love and hate about Cajon

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Audio Quality”
25%of negative reviews mention “Quality-Overall”
5.0%of orders come back
“Bad workmanship”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cajon questions

Answered from the same tracked data.