Build Your Own Guitar Kit

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months

271K

Growth, 90 days vs prior 90

-19.3%

Conversion, latest week

0.3%

Market size, estimated

$93Ka year

Top search term

diy guitar34K searches a year

Listings sell for $127.47 on average, from $19.20 to $252.95. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $127.47 that is $0 to $13K a year per listing.

Average price

$127.47above the $15 to $100 sweet spot

Price range

$19.20–$252.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$13K

Returns

1.7%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 27.0% of listings are out of stock. The average listing ranks #144 within Guitars. It carries 227 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

67%

Out of stock, average day

27.0%

Average rank

#144in Guitars

Average rating

4.04 starsAmazon United States average 4.42 stars

Average reviews

227per listing

Listings tracked

82

18 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

4Amazon's first-year sales bar

Average brand age

46 months