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Bongos

Maybe

The top 5 products take only 33% of clicks. But buyers convert on only 1.4% of searches, so Bongos is a Maybe.

Flapen Score
51
51 / 100
Top 19% of 437 Musical Instruments niches · +7 vs the category median of 44
Market size
$982K/yr688K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
33%top-5 click share · 15 brands · 63 sellers

Flapen Score

Bongos against its category

The dotted line is the Musical Instruments average. Past it, Bongos is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bongos market on Amazon at a glance

Shoppers on Amazon United States searched for Bongos 688K times last year and spent an estimated $982K. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 688K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $982K a year.

Searches, last 12 months
688K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
1.4%
Market size, estimated
$982Ka year
Peak month
December2.2× the quietest month
Top search term
bongos144K searches a year

02 · Price

A sale here is worth $101.33.

Listings sell for $101.33 on average, from $17.69 to $425.22. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $101.33 that is $10K to $25K a year per listing.

Average price
$101.33above the $15 to $100 sweet spot
Price range
$17.69–$425.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$10K–$25K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #40 within Drums & Percussion. It carries 716 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
84%
Out of stock, average day
6.3%
Average rank
#40in Drums & Percussion
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
716per listing
Listings tracked
45

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Bongos products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

63

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

33%

Top 20: 69%

Open market

26%

  • Brand 132%
  • Brand 219%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Bongos search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Bongos search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bongos144K/yr
  • congas79K/yr
  • bongos for adults78K/yr
  • bongo61K/yr
  • bongos for kids41K/yr
  • bongo drum44K/yr
  • conga33K/yr
  • congas musical instruments38K/yr
  • bongo drums27K/yr
  • conga drum26K/yr

Reviews and returns

What reviews say buyers love and hate about Bongos

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Audio Quality”
4.3%of orders come back
“Didn't love it the sound is not great”
A buyer, on “Audio Quality”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bongos questions

Answered from the same tracked data.