Is bodhran profitable to sell on Amazon United States?

The niche generates $52K/yr across 34 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.4%. Flapen's verdict: Skip it (39/100).

How competitive is the bodhran niche?

13 brands and 36 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in bodhran?

Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Audio Quality. The return rate is 4.1%.

When does demand for bodhran peak?

Demand peaks in Mar–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the bodhran niche?

Listings span $15.67–$178.36; the average listing price is $81.77 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.

bodhran

Skip it

Soft demand (-30.4% this quarter) — this niche doesn't clear our bar today.

Review moat

Great313.59

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$81.77

avg listing price — sweet spot $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$15.67–$178.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$52K

$52K/yr · 45K searches

Growth

Bad-30.4%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United States niche tracking, bodhran is a $52K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 39/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

bodhran market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $41K–$61K; units × avg price
Conversion rate: 1.4%
Avg BSR: #74
Page quality: 0%
Prime: 59%
Sponsored: 56%
Out of stock: 22.9%
Avg brand age: 64 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

Waltons30%
Remo17%
Roosebeck15%
Meinl Percussion12%
HighLight11%
DEURA8%
Open — no brand owns it (7 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.4% search growth over the last 90 days.

Peak months: Mar, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top bodhran search terms

bodhran16K/yr -25.9%0.9% conv.
bodhran drum15K/yr -38.4%0.8% conv.
irish drum5K/yr -21.1%0.8% conv.
bodhran irish drum5K/yr -32.4%1.3% conv.
irish drum bodhran4K/yr -27.0%0.9% conv.

All search terms

Top bodhran products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Meinl Percussion 14 Frame Drum Extra Deep Shell Irish Bodhran-NOT MADE IN CHINA-Goat Skin Head Brown Burl 2-YEAR WARRANTY (FD14IBO)

Meinl Percussion$167.294.5★158 rev

HighLight 12 Bodhran drum Handcrafted Irish Instrument with Goatskin Drumhead Crisp & Musical Tone Included Hardwood Mallet (12-inch)

HighLight$87.544.1★4 rev

Remo HD-8512-00 Fiberskyn Frame Drum 12

Remo$27.784.7★2,234 rev

Waltons Bodhrn 18 (Standard Brown) - Handcrafted Irish Instrument - Crisp & Musical Tone - Hardwood Beater Included w/Purchase

Waltons$178.364.5★119 rev

DEURA ALL NATURAL BODHRAN DRUM Irish Celtic 18 Inch Free CASE and 2 Tippers

DEURA$102.914.3★11 rev

Newest

by launch date

HighLight 14 Bodhran drum Handcrafted Irish Instrument with Goatskin Drumhead Crisp & Musical Tone Included Hardwood Mallet (14-inch)

HighLight$119.664 rev

3mo ago

HighLight 12 Bodhran drum Handcrafted Irish Instrument with Goatskin Drumhead Crisp & Musical Tone Included Hardwood Mallet (12-inch)

HighLight$87.544 rev

6mo ago

DEURA ALL NATURAL BODHRAN DRUM Irish Celtic 18 Inch Free CASE and 2 Tippers

DEURA$102.9111 rev

4y ago

Waltons 8 Inch USA IRELAND Bodhrn - Handcrafted Irish Instrument - Crisp & Musical Tone - Hardwood Beater Included w/Purchase

Waltons$54.3111 rev

8y ago

16 Red Cedar Bodhran Drum - T-bar

Roosebeck$122.2144 rev

10y ago

What buyers say about bodhran

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Worth the money”

Audio Quality10%

“Great sound”

Quality-Overall9%

“It seems to be really well made”

Tune Retention9%

“Ease of tuning”

Wood Quality9%

“Solid wood and very well-made”

Durability9%

“Well made and durable”

Noise Level7%

“Nice sounds from deums”

Size-Overall4%

“The 12 size is big enough to handle easily”

Ease Of Use4%

“simple it is”

Grip2%

“It's ribbed in the middle for easier grasping and control, and it fits my grandsons' hands extremely well”

What buyers complain about

Quality-Overall28%

“This item is not very high quality”

Advertised Vs Actual Product13%

“Does not match photos”

Audio Quality8%

“The drum is pitched too high to where it sounds like a toy”

Value For Money7%

“While this is a little more expensive than other frame drums designed for classroom use”

Product Condition7%

“Received a previously returned drum”

Durability7%

“The frame cracked in the third year”

Material Quality6%

“I think the materials are a little cheap”

Wood Quality3%

“Multiple quality defects/concerns: wood rim glued out of alignment causing a rattle when drum skin is struck”

Eco Friendliness3%

“Might be environmental so I'm not including that in my rating”

Tune Retention2%

“just not the most effective instrument”

Top return reasons

Audio Quality28%

Size-Overall25%

Quality-Overall11%

Advertised Vs Actual Product11%

Value For Money4%

Defective Material/Parts3%

Functionality-Overall3%

Material Quality3%

Noise Level2%

Ease Of Use1%

Common questions

Is bodhran profitable to sell on Amazon United States?: The niche generates $52K/yr across 34 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.4%. Flapen's verdict: Skip it (39/100).
How competitive is the bodhran niche?: 13 brands and 36 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in bodhran?: Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Audio Quality. The return rate is 4.1%.
When does demand for bodhran peak?: Demand peaks in Mar–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the bodhran niche?: Listings span $15.67–$178.36; the average listing price is $81.77 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.