blue guitar
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Good$102.87avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad4,497.34avg incumbent reviews — the moat a new listing must climb
Price range
Bad$29.30–$354.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 54K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, blue guitar is a $30K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 36/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
blue guitar market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $51K–$77K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 97%
- Out of stock
- 0.7%
- Avg brand age
- 62 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
33
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
14%
- Ashthorpe61%
- Best Choice Products14%
- Master Play4%
- Fender3%
- JOYMUSIC3%
- Abundant financial resources2%
- Open — no brand owns it (9 brands, 14%)
Demand
Weekly Amazon search volume, last 27 weeks — -15.1% search growth over the last 90 days.Top blue guitar search terms
- blue guitar20K/yr
- ashthorpe guitar14K/yr
- blue acoustic guitar8K/yr
- ashthorpe acoustic guitar6K/yr
- guitar blue5K/yr
- ashthorpe 38-inch beginner acoustic guitar package2K/yr
Top blue guitar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ashthorpe 38-inch Beginner Acoustic Guitar (Blue) Starter Kit with Gig Bag Extra Strings Strap Picks and Lessons
Ashthorpe$59.854.4★8,997 rev
Ashthorpe 41-inch Beginner Cutaway Acoustic Guitar Package (Blue) Full Size Basic Starter Kit w/Gig Bag Strings Strap Tuner Picks
Ashthorpe$84.284.3★1,148 rev
Ashthorpe 38-inch Beginner Acoustic Guitar (Black) Starter Kit with Gig Bag Extra Strings Strap Picks and Lessons
Ashthorpe$61.614.4★8,997 rev
Ashthorpe 30-inch Kids Acoustic Guitar (Blue) Beginner Starter Kit with Gig Bag Extra Strings Strap Picks and Lessons
Ashthorpe$50.444.4★8,997 rev
Ashthorpe Full-Size Cutaway Thinline Acoustic-Electric Guitar Package - Premium Tonewoods - Black
Ashthorpe$113.044.5★4,565 rev
Newest
by launch date
16 inch Guitar Musical Instrument Toy for Kids Boys Girls 4 Strings Mini Guitar with Strap for Toddlers/ Beginner/ Children (Blue)
Abundant financial resources$29.3035 rev
VEVOR 38 Inch Beginner Acoustic Guitar Classical Guitar Full Starter Kit with Nylon Strings Gig Bag Strap Tuner Extra Strings Pick Capo for Teenagers Adults Students Youth Blue
VEVOR$49.49408 rev
Winzz 40 Inches Acoustic Steel-string Guitar Beginner Elegant Unique Color Design (Blue-green)
WINZZ$129.03663 rev
BESYOU 38in Beginner Acoustic Guitar Basic Starter Kit Tuner Bag Capo Strings Winders Strap Picks Student/Kids Guitar Pickguard with Gig Bag Blue
BESYOU$59.22387 rev
Fender FA Series Dreadnought Acoustic Guitar - Saphire Blue Bundle with Gig Bag Tuner Strings Picks and Austin Bazaar Instructional DVD
Fender$172.332,772 rev
Trending
90-day click momentum16 inch Guitar Musical Instrument Toy for Kids Boys Girls 4 Strings Mini Guitar with Strap for Toddlers/ Beginner/ Children (Blue)
Abundant financial resources$29.303.2★
GROTE Guitar Solid Body Electric Guitar with Gigbag LPYS-006 (Blue)
Grote$191.544.3★
Winzz 40 Inches Acoustic Steel-string Guitar Beginner Elegant Unique Color Design (Blue-green)
WINZZ$129.034.3★
Ashthorpe 38-inch Beginner Acoustic Guitar (Light Blue) Starter Kit with Gig Bag Extra Strings Strap Picks and Lessons
Ashthorpe$61.564.4★
BESYOU 38in Beginner Acoustic Guitar Basic Starter Kit Tuner Bag Capo Strings Winders Strap Picks Student/Kids Guitar Pickguard with Gig Bag Blue
BESYOU$59.224.3★
What buyers say about blue guitar
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality guitar at a great price”
“Sounds great”
“The size was comfortable”
“Decent for the price”
“Easy to tune”
“BEAUTIFUL COLOR”
“Exactly as pictured”
“Easy to use”
“Its a durable guitar that would be great for playing around at home or sitting by a campfire”
“It is plastic which is fine”
What buyers complain about
“can't get it in tune”
“Poor quality”
“The strap is useless”
“don't sound good”
“Extremely cheap”
“It is small”
“feels like it will break after a few times being played with”
“was lighter than expected”
“It took me some time to get this guitar set up”
“doesn't really function like the real deal”
Top return reasons
Common questions
- Is blue guitar profitable to sell on Amazon United States?
- The niche generates $30K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (36/100).
- How competitive is the blue guitar niche?
- 15 brands and 33 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in blue guitar?
- Top complaints mined from reviews: Tune Retention, Quality-Overall, Strap/String Quality. The return rate is 2.7%.
- What does it cost to enter the blue guitar niche?
- Listings span $29.30–$354.70; the average listing price is $102.87 (sweet spot $15–$100). The average incumbent carries 4,497 reviews — the moat a new listing must climb.