- Flapen Score
- 36 / 100Ranks 347 of 437 Musical Instruments niches · −8 vs the category median of 4436
- Market size
- $30K/yr54K searches / yr
- 90-day growth
- -15.1%search demand this quarter
- Competition
- 49%top-5 click share · 15 brands · 33 sellers
Flapen Score
Blue Guitar against its category
The dotted line is the Musical Instruments average. Past it, Blue Guitar is stronger. Inside it, weaker.
Market
The Blue Guitar market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Guitar 54K times last year and spent an estimated $30K. The top 5 brands take 84% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -15.1%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $30Ka year
- Top search term
- blue guitar20K searches a year
02 · Price
A sale here is worth $102.87.
Listings sell for $102.87 on average, from $29.30 to $354.70. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $102.87 that is $0 to $10K a year per listing.
- Average price
- $102.87above the $15 to $100 sweet spot
- Price range
- $29.30–$354.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #37 within Guitars. It carries 4,497 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 76%
- Out of stock, average day
- 0.7%
- Average rank
- #37in Guitars
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 4,497per listing
- Listings tracked
- 29
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Blue Guitar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ashthorpe 38-inch Beginner Acoustic Guitar (Blue) Starter Kit with Gig Bag Extra Strings Strap Picks and Lessons
- Price
- $59.85
- Rating
- 4.4/5
- Reviews
- 8,997
- Age
- 6y ago

Ashthorpe 41-inch Beginner Cutaway Acoustic Guitar Package (Blue) Full Size Basic Starter Kit w/Gig Bag Strings Strap Tuner Picks
- Price
- $84.28
- Rating
- 4.3/5
- Reviews
- 1,148
- Age
- 4y ago

Ashthorpe 38-inch Beginner Acoustic Guitar (Black) Starter Kit with Gig Bag Extra Strings Strap Picks and Lessons
- Price
- $61.61
- Rating
- 4.4/5
- Reviews
- 8,997
- Age
- 6y ago

Ashthorpe 30-inch Kids Acoustic Guitar (Blue) Beginner Starter Kit with Gig Bag Extra Strings Strap Picks and Lessons
- Price
- $50.44
- Rating
- 4.4/5
- Reviews
- 8,997
- Age
- 4y ago

Ashthorpe Full-Size Cutaway Thinline Acoustic-Electric Guitar Package - Premium Tonewoods - Black
- Price
- $113.04
- Rating
- 4.5/5
- Reviews
- 4,565
- Age
- 7y ago
Trending
estimated 90-day click momentum
16 inch Guitar Musical Instrument Toy for Kids Boys Girls 4 Strings Mini Guitar with Strap for Toddlers/ Beginner/ Children (Blue)
- Price
- $29.30
- Rating
- 3.2/5
- Reviews
- 35
- Age
- 6mo ago

GROTE Guitar Solid Body Electric Guitar with Gigbag LPYS-006 (Blue)
- Price
- $191.54
- Rating
- 4.3/5
- Reviews
- 550
- Age
- 4y ago

Winzz 40 Inches Acoustic Steel-string Guitar Beginner Elegant Unique Color Design (Blue-green)
- Price
- $129.03
- Rating
- 4.3/5
- Reviews
- 663
- Age
- 1y ago

Ashthorpe 38-inch Beginner Acoustic Guitar (Light Blue) Starter Kit with Gig Bag Extra Strings Strap Picks and Lessons
- Price
- $61.56
- Rating
- 4.4/5
- Reviews
- 8,997
- Age
- 1y ago

BESYOU 38in Beginner Acoustic Guitar Basic Starter Kit Tuner Bag Capo Strings Winders Strap Picks Student/Kids Guitar Pickguard with Gig Bag Blue
- Price
- $59.22
- Rating
- 4.3/5
- Reviews
- 387
- Age
- 1y ago
Newest
by launch date
16 inch Guitar Musical Instrument Toy for Kids Boys Girls 4 Strings Mini Guitar with Strap for Toddlers/ Beginner/ Children (Blue)
- Price
- $29.30
- Rating
- 3.2/5
- Reviews
- 35
- Age
- 6mo ago

VEVOR 38 Inch Beginner Acoustic Guitar Classical Guitar Full Starter Kit with Nylon Strings Gig Bag Strap Tuner Extra Strings Pick Capo for Teenagers Adults Students Youth Blue
- Price
- $49.49
- Rating
- 4.2/5
- Reviews
- 408
- Age
- 11mo ago

Winzz 40 Inches Acoustic Steel-string Guitar Beginner Elegant Unique Color Design (Blue-green)
- Price
- $129.03
- Rating
- 4.3/5
- Reviews
- 663
- Age
- 1y ago

BESYOU 38in Beginner Acoustic Guitar Basic Starter Kit Tuner Bag Capo Strings Winders Strap Picks Student/Kids Guitar Pickguard with Gig Bag Blue
- Price
- $59.22
- Rating
- 4.3/5
- Reviews
- 387
- Age
- 1y ago

Fender FA Series Dreadnought Acoustic Guitar - Saphire Blue Bundle with Gig Bag Tuner Strings Picks and Austin Bazaar Instructional DVD
- Price
- $172.33
- Rating
- 4.5/5
- Reviews
- 2,772
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
33
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 89%
Open market
14%
- Ashthorpe61%
- Best Choice Products14%
- Master Play4%
- Fender3%
- JOYMUSIC3%
- Abundant financial resources2%
- Open — no brand owns it (9 brands, 14%)
Demand
Blue Guitar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7× · 6 of 12 months tracked
Search terms
Top Blue Guitar search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blue guitar20K/yr
- ashthorpe guitar14K/yr
- blue acoustic guitar8K/yr
- ashthorpe acoustic guitar6K/yr
- guitar blue5K/yr
- ashthorpe 38-inch beginner acoustic guitar package2K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Guitar
We read the reviews and the return reasons for every product selling here.
“can't get it in tune”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Guitar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








