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Blue Guitar

Fail

Buyers convert on only 0.5% of searches, so Blue Guitar is a Fail.

Flapen Score
36
36 / 100
Ranks 347 of 437 Musical Instruments niches · −8 vs the category median of 44
Market size
$30K/yr54K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
49%top-5 click share · 15 brands · 33 sellers

Flapen Score

Blue Guitar against its category

The dotted line is the Musical Instruments average. Past it, Blue Guitar is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Guitar market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Guitar 54K times last year and spent an estimated $30K. The top 5 brands take 84% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
0.5%
Market size, estimated
$30Ka year
Top search term
blue guitar20K searches a year

02 · Price

A sale here is worth $102.87.

Listings sell for $102.87 on average, from $29.30 to $354.70. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $102.87 that is $0 to $10K a year per listing.

Average price
$102.87above the $15 to $100 sweet spot
Price range
$29.30–$354.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #37 within Guitars. It carries 4,497 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
76%
Out of stock, average day
0.7%
Average rank
#37in Guitars
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
4,497per listing
Listings tracked
29

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Blue Guitar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

33

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

14%

  • Brand 161%
  • Brand 214%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (9 brands, 14%)

Demand

Blue Guitar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.7× · 6 of 12 months tracked

Search terms

Top Blue Guitar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue guitar20K/yr
  • ashthorpe guitar14K/yr
  • blue acoustic guitar8K/yr
  • ashthorpe acoustic guitar6K/yr
  • guitar blue5K/yr
  • ashthorpe 38-inch beginner acoustic guitar package2K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Guitar

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Tune Retention”
2.7%of orders come back
“can't get it in tune”
A buyer, on “Tune Retention”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Blue Guitar questions

Answered from the same tracked data.