bass guitar
Worth a lookShows a fragmented shelf (top 5 take 33% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Great33%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 2.8M searches
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good986.13avg incumbent reviews — the moat a new listing must climb
Avg price
Good$149.22avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Bad$7.47–$382.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bass guitar is a $1.1M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
bass guitar market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 79%
- Out of stock
- 5.2%
- Avg brand age
- 61 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
17 flat
Sellers
68
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
33%
Top 20: 68%
Open market
14%
- Fender24%
- Ktaxon21%
- Ibanez15%
- GLARRY14%
- BASSDASH9%
- LEKATO3%
- Open — no brand owns it (11 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top bass guitar search terms
- bass guitar1.4M/yr
- bass386K/yr
- 5 string bass guitar113K/yr
- electric bass guitars140K/yr
- bajo116K/yr
- electric bass80K/yr
- 4 string bass guitar50K/yr
- fender bass54K/yr
- fender bass guitar58K/yr
- ibanez bass guitar53K/yr
Top bass guitar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bassdash SwimShad Glide Baits Jointed Swimbait Bass Pike Salmon Trout Muskie Fishing Lure
BASSDASH$11.704.5★1,745 rev
Fender Squier Debut Series Precision Bass Guitar Pack Beginner Guitar Pack 2-Year Warranty Includes Rumble 15 Amplifier Padded Gig Bag Instrument Cable and More Black with Satin Urethane Finish
Fender$292.894.4★65 rev
Fender Squier Debut Series Precision Bass Guitar Beginner Guitar with 2-Year Warranty Includes Free Lessons Black with Matte Finish
Fender$158.034.5★1,173 rev
GLARRY Full Size Electric Bass Guitar Beginner Kit 4 String Exquisite Basswood Bass with 20W AMP Cable Strap Bag and Accessories (Black 39Right Handed)
GLARRY$96.434.5★937 rev
Ibanez GSRM20BWNF MiKro - Walnut Flat
Ibanez$207.184.6★1,961 rev
Newest
by launch dateFender Squier Debut Series Precision Bass Guitar Pack Beginner Guitar Pack 2-Year Warranty Includes Rumble 15 Amplifier Padded Gig Bag Instrument Cable and More Black with Satin Urethane Finish
Fender$292.8965 rev
Ktaxon Electric Bass Guitar Full Size Flame Design Bass Set with 20 Watt Amplifier Portable Bass Bag Superior Amp Wire Adjustable Guitar Strap Plectrum Wrench Tool(Lightning)
Ktaxon$114.06558 rev
Ktaxon Electric Bass Guitar Full Size Flame Design Bass Set with 20 Watt Amplifier Portable Bass Bag Superior Amp Wire Adjustable Guitar Strap Plectrum Wrench Tool(Tiger Stripes)
Ktaxon$128.94558 rev
Ktaxon Electric Bass Guitar 4 String Bass Guitar with 20 Watt Amplifier PJ Type Pickup Naturally air-dried Maple Neck Rosewood Fretboard Basswood Body(Red)
Ktaxon$103.87617 rev
Ktaxon Electric Bass Guitar 4 String Bass Guitar with 20 Watt Amplifier PJ Type Pickup Naturally air-dried Maple Neck Rosewood Fretboard Basswood Body(Blue)
Ktaxon$129.12617 rev
Trending
90-day click momentum
Yum Lures Dinger Classic Worm All-Purpose Soft Plastic Bass Fishing Lure 100 Pack Watermelon Red Flake 5 Inch
Yum Lures$28.044.8★
Bassdash SwimShad Glide Baits Jointed Swimbait Bass Pike Salmon Trout Muskie Fishing Lure
BASSDASH$11.704.5★
Glarry Electric Bass Guitar Full Size 4 String Rosewood Basswood Fire Style Exquisite Burning Bass (Dark Blue)
GLARRY$69.094.6★
LEKATO Bass Guitar Straps for Electric Guitar & Bass 3 Wide Padded Straps Adjustable Length from 45 to 55 Bass Guitar Strap with Pick Holder 2 Safety Strap Locks & 6 Picks
LEKATO$21.054.7★
FENDER Patented Callus Builder & Finger Strengthener 8-lb Resistance Finger Exerciser for Guitar Bass & Violin Guitar Finger Trainer & Grip Strength Tool Ideal Guitar & Bass Accessories
Fender$20.504.5★
What buyers say about bass guitar
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome Bass”
“Good deal”
“seems well made”
“Good sound”
“Comfortable strap”
“As expected”
“It is very comfortable”
“Tuning was easy”
“Beautiful color”
“easy to play”
What buyers complain about
“Received a totally unplayable bass”
“Broken Strap button”
“Broke fast”
“Not a good quality”
“I do suggest getting a good quality tuner if you do not know how to tune a guitar/bass”
“Amp is tiny”
“This one was expensive”
“Chemical smell”
“It's not good the electronics don't work half the time”
“sound not great”
Top return reasons
Common questions
- Is bass guitar profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 61 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the bass guitar niche?
- 17 brands and 68 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in bass guitar?
- Top complaints mined from reviews: Bass, Strap/String Quality, Durability. The return rate is 1.8%.
- When does demand for bass guitar peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the bass guitar niche?
- Listings span $7.47–$382.66; the average listing price is $149.22 (sweet spot $15–$100). The average incumbent carries 986 reviews — the moat a new listing must climb.