- Flapen Score
- 35 / 100Ranks 356 of 437 Musical Instruments niches · −9 vs the category median of 4435
- Market size
- $133K/yr16K searches / yr
- 90-day growth
- -11.6%search demand this quarter
- Competition
- 68%top-5 click share · 6 brands · 84 sellers
Flapen Score
At-vmn95e against its category
The dotted line is the Musical Instruments average. Past it, At-vmn95e is stronger. Inside it, weaker.
Market
The At-vmn95e market on Amazon at a glance
Shoppers on Amazon United States searched for At-vmn95e 16K times last year and spent an estimated $133K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.
- Searches, last 12 months
- 16K
- Growth, 90 days vs prior 90
- -11.6%
- Conversion, latest week
- 7.3%
- Market size, estimated
- $133Ka year
- Peak month
- January4.3× the quietest month
- Top search term
- audio technica at-lp120 needle5K searches a year
02 · Price
A sale here is worth $111.36.
Listings sell for $111.36 on average, from $30.90 to $776.93. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $111.36 that is $0 to $11K a year per listing.
- Average price
- $111.36above the $15 to $100 sweet spot
- Price range
- $30.90–$776.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$11K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #1,692 within Electronic Music, DJ & Karaoke. It carries 1,078 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 94%
- Out of stock, average day
- 8.1%
- Average rank
- #1,692in Electronic Music, DJ & Karaoke
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 1,078per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top At-vmn95e products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
84
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Brand 174%
- Brand 215%
- Brand 34%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (0%)
Demand
At-vmn95e search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 4.3×
Search terms
Top At-vmn95e search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- audio technica at-lp120 needle5K/yr
- atn95e3K/yr
- at-vm953K/yr
- vm95 stylus3K/yr
- audio technica lp70x stylus2K/yr
Reviews and returns
What reviews say buyers love and hate about At-vmn95e
We read the reviews and the return reasons for every product selling here.
“I should have known the price was too good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common At-vmn95e questions
Answered from the same tracked data.