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Asalato

Fail

Demand is soft, at -58.1% this quarter, so Asalato is a Fail.

Flapen Score
42
42 / 100
Ranks 254 of 437 Musical Instruments niches · −2 vs the category median of 44
Market size
$35K/yr109K searches / yr
90-day growth
-58.1%search demand this quarter
Competition
58%top-5 click share · 13 brands · 27 sellers

Flapen Score

Asalato against its category

The dotted line is the Musical Instruments average. Past it, Asalato is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Asalato market on Amazon at a glance

Shoppers on Amazon United States searched for Asalato 109K times last year and spent an estimated $35K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -58.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-58.1%
Conversion, latest week
2.0%
Market size, estimated
$35Ka year
Peak month
December4.7× the quietest month
Top search term
asalato35K searches a year

02 · Price

A sale here is worth $15.50.

Listings sell for $15.50 on average, from $8.67 to $29.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.50 that is $2K to $4K a year per listing.

Average price
$15.50inside the $15 to $100 sweet spot
Price range
$8.67–$29.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #70 within Drums & Percussion. It carries 71 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
4.6%
Average rank
#70in Drums & Percussion
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
71per listing
Listings tracked
22

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Asalato products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

27

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

15%

  • Brand 128%
  • Brand 224%
  • Brand 312%
  • Brand 411%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 15%)

Demand

Asalato search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Asalato search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • asalato35K/yr
  • kashaka23K/yr
  • kashaka instrument13K/yr
  • asalato instrument18K/yr
  • kashaka shaker4K/yr
  • asalto3K/yr
  • asalato shakers4K/yr
  • kosh kash2K/yr
  • aslatua3K/yr
  • asalato shaker3K/yr

Reviews and returns

What reviews say buyers love and hate about Asalato

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Audio Quality”
15%of negative reviews mention “Noise Level”
2.5%of orders come back
“Not as quiet as I expected”
A buyer, on “Noise Level”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Asalato questions

Answered from the same tracked data.