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7 string guitar

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 50Growth 18Conversion 4Competition 62Returns 95Price range 7Avg price 15Brand share 42Review moat 94Quality gap 42

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Review moat

Great117.42

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Good$284K

$284K/yr · 207K searches

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.5%

90-day search growth — must beat 0% to launch

Avg price

Bad$404.13

avg listing price — sweet spot $15–$100

Price range

Bad$10.10–$1238.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, 7 string guitar is a $284K/yr Amazon United States market (207K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr–May. Verdict: Skip it — 44/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

7 string guitar market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$202K–$303K
units × avg price
Conversion rate
0.3%
Avg BSR
#518
Page quality
0%
Prime
58%
Sponsored
64%
Out of stock
17.6%
Avg brand age
62 months
Avg seller age
201 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

70

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

15%

  • Ibanez30%
  • Jackson23%
  • AKLOT14%
  • Gstyle8%
  • IYV6%
  • Schecter5%
  • Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.8×

Top 7 string guitar search terms

  • 7 string guitar135K/yr
  • 7 string electric guitar32K/yr
  • ibanez 7 string guitar9K/yr
  • 7 string8K/yr
  • jackson 7 string guitar7K/yr
  • seven string guitar5K/yr
  • ibanez 7 string6K/yr
  • 7 string guitar kit5K/yr
All search terms

Top 7 string guitar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$11K8%$23K12%$34K16%$45K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 7 string guitar

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Many good reviews were correct”

Value For Money13%

“Great value”

Tune Retention11%

“stays in tune”

Audio Quality10%

“Sound quality is very nice as well”

Strap/String Quality7%

“Excellent Multi Scale 8 String With Strong Playability And Tone”

Bass4%

“Decent guitar”

Color3%

“The color is fantastic”

Design-Overall3%

“Its a cool design”

Ease Of Use3%

“nice to use”

Metal Quality2%

“Comfort and playability and finish were all five stars if youre looking for a metal guitar”

What buyers complain about

Quality-Overall8%

“this model is just terrible in every way”

Tune Retention7%

“Tuning: The tuning keys - they're. not great”

Assembly/Installation6%

“It will probably need a setup at some point”

Product Condition5%

“Got send a messed up used guitar”

Strap/String Quality5%

“It also came with a weird sitar sounding high E string when you pluck the open high E it does not sound right”

Thickness3%

“the veneer is a little on the thin side”

Noise Level3%

“Sounds flat and I dont believe I can adjust out the buzz”

Size-Overall3%

“The neck is a bit big”

Hard Feel2%

“The pickups are pretty rough”

Instructions/User Manual/Troubleshooting1%

“the manual wasn't included”

Top return reasons

Strap/String Quality21%
Tune Retention13%
Advertised Vs Actual Product10%
Audio Quality10%
Product Condition8%
Defective Material/Parts8%
Size-Overall7%
Functionality-Overall7%
Value For Money3%
Noise Level3%

Common questions

Is 7 string guitar profitable to sell on Amazon United States?
The niche generates $284K/yr across 33 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (44/100).
How competitive is the 7 string guitar niche?
14 brands and 70 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in 7 string guitar?
Top complaints mined from reviews: Quality-Overall, Tune Retention, Assembly/Installation. The return rate is 1.0%.
When does demand for 7 string guitar peak?
Demand peaks in Apr–May; the busiest month runs 3.8× the quietest.
What does it cost to enter the 7 string guitar niche?
Listings span $10.10–$1238.12; the average listing price is $404.13 (sweet spot $15–$100). The average incumbent carries 117 reviews — the moat a new listing must climb.