Is 12 string guitar profitable to sell on Amazon United States?

The niche generates $341K/yr across 31 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (43/100).

How competitive is the 12 string guitar niche?

15 brands and 54 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in 12 string guitar?

Top complaints mined from reviews: Tune Retention, Strap/String Quality, Bass. The return rate is 3.1%.

When does demand for 12 string guitar peak?

Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the 12 string guitar niche?

Listings span $61.61–$681.02; the average listing price is $264.23 (sweet spot $15–$100). The average incumbent carries 406 reviews — the moat a new listing must climb.

12 string guitar

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Review moat

Great405.87

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Good$341K

$341K/yr · 445K searches

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Avg price

Okay$264.23

avg listing price — sweet spot $15–$100

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Price range

Bad$61.61–$681.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, 12 string guitar is a $341K/yr Amazon United States market (445K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

12 string guitar market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $396K–$528K; units × avg price
Conversion rate: 0.3%
Avg BSR: #109
Page quality: 0%
Prime: 87%
Sponsored: 84%
Out of stock: 19.1%
Avg brand age: 69 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

52%

Top 20: 88%

Open market

27%

Vangoa24%
Fender14%
ALLSET11%
Ibanez9%
JANEROCK8%
AKLOT7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top 12 string guitar search terms

12 string guitar190K/yr -8.9%0.3% conv.
12 string acoustic guitar60K/yr -15.4%0.3% conv.
guitarra de 12 cuerdas48K/yr -19.2%0.4% conv.
12 string electric guitar25K/yr -7.4%0.1% conv.
docerola17K/yr -6.6%0.3% conv.
guitarra 12 cuerdas15K/yr -4.1%0.2% conv.
guitar 12 string14K/yr -8.5%0.2% conv.
12 string acoustic electric guitar11K/yr +13.7%0.4% conv.
docerola guitarra9K/yr -21.9%0.2% conv.
12 string9K/yr -21.9%0.0% conv.

All search terms

Top 12 string guitar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vangoa 12 String Guitar Acoustic Electric Upgraded Guitar 12 Strings Bundle for Beginner Intermediate Adults Teens Guitarra de 12 Cuerdas Spruce Top Bone Nut Black Matte

Vangoa$183.734.5★579 rev

ALLSET$177.774.6★39 rev

Fender CD-60SCE 12-string Dreadnought Acoustic Guitar Natural

Fender$359.664.4★282 rev

12 String Acoustic Guitar Cutaway Adjustable Truss Rod Full Size Bundle with Gig Bag Tuner Strings Strap Picks Black By Janerock

JANEROCK$175.164.4★159 rev

Vangoa 12 String Guitar Acoustic Electric Upgraded Guitar 12 Strings Bundle for Beginner Intermediate Adults Teens Guitarra de 12 Cuerdas Sapele Body Bone Nut Brown Glossy

Vangoa$189.074.3★764 rev

Newest

by launch date

AKLOT 12-String Acoustic Electric Guitar: Mahogany Back and Sides with Spruce Top 41-inch Cutaway Body Built-in Pickup; Deluxe Set Includes Guitar Bag Tuner Cable Capo Strings & Picks (PL-SG)

AKLOT$185.7319 rev

5mo ago

AKLOT 12-String Acoustic Electric Guitar: Rosewood Back and Sides with Spruce Top 41-inch Cutaway Body Built-in Pickup; Deluxe Set Includes Guitar Bag Tuner Cable Capo Strings & Picks (SN-NA)

AKLOT$199.7719 rev

5mo ago

Tostar Acoustic Electric Guitar 12 String Guitarra Acustica for Beginners Professioner 42 Full Size with Gig Bag Picks Strings Strap Gloss Guitarra de 12 Cuerdas Dreadnought Body Black

TOSTAR$194.6817 rev

5mo ago

41 Acoustic Guitar for Beginners Adult Full Size Cutaway Guitarra Acustica Bundle with Gig Bag Tuner Strap Strings Picks Capo Black

DailySee$147.2633 rev

10mo ago

ADM Advanced 12 String Acoustic Electric Guitar Full Size 42 Twelve String Guitar Bundle 4-Band EQ Electroacoustic Set for Beginner Intermediate Adults Teens Bag Picks Capo Cable Strap Natural

adm$174.0714 rev

11mo ago

What buyers say about 12 string guitar

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“The entire kit is perfect”

Tune Retention20%

“The tuner works well”

Audio Quality16%

“Good sound”

Value For Money9%

“Good for the price”

Advertised Vs Actual Product6%

“Just as described”

Strap/String Quality3%

“The case is very nice, plus strings and strap what a great deal”

Bass3%

“Good Guitar,”

Ease Of Use3%

“Easy to use”

Design-Overall2%

“an attractive design”

Locally Manufactured2%

What buyers complain about

Tune Retention22%

“A bit tricky to tune”

Strap/String Quality17%

“strings snapped immediately while trying to tune”

Bass7%

“It wasn't able to go higher than the B before it slipped out from the tuning peg”

Defective Material/Parts5%

“Came with out all the parts then was charged 100 dollars more than the item was worth”

Audio Quality3%

“Horrible sound”

Quality-Overall2%

“Looks cheap made too”

Noise Level2%

“Horrible sound”

Assembly/Installation2%

“securing straps difficult”

Durability2%

“I had it for 2 weeks before the pegs all bent out”

Weight Light2%

“feels very light and cheap”

Top return reasons

Size-Overall25%

Tune Retention19%

Strap/String Quality17%

Audio Quality9%

Quality-Overall8%

Defective Material/Parts5%

Advertised Vs Actual Product4%

Value For Money3%

Wood Quality2%

Color1%

Common questions

Is 12 string guitar profitable to sell on Amazon United States?: The niche generates $341K/yr across 31 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (43/100).
How competitive is the 12 string guitar niche?: 15 brands and 54 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in 12 string guitar?: Top complaints mined from reviews: Tune Retention, Strap/String Quality, Bass. The return rate is 3.1%.
When does demand for 12 string guitar peak?: Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the 12 string guitar niche?: Listings span $61.61–$681.02; the average listing price is $264.23 (sweet spot $15–$100). The average incumbent carries 406 reviews — the moat a new listing must climb.

12 string guitar

12 string guitar market data

Competition & brand share

Demand & seasonality

Top 12 string guitar search terms

Top 12 string guitar products on Amazon

Top sellers

Newest

Trending

What buyers say about 12 string guitar

What buyers love

What buyers complain about

Top return reasons

Common questions

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