12 String Guitar

Shoppers searched for this 445K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $341K a year.

Searches, last 12 months

445K

Growth, 90 days vs prior 90

-11.9%

Conversion, latest week

0.3%

Market size, estimated

$341Ka year

Peak month

December2.1× the quietest month

Top search term

12 string guitar190K searches a year

Listings sell for $264.23 on average, from $61.61 to $681.02. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $264.23 that is $0 to $26K a year per listing.

Average price

$264.23above the $15 to $100 sweet spot

Price range

$61.61–$681.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$26K

Returns

3.1%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #109 within Guitars. It carries 406 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

87%

Out of stock, average day

19.1%

Average rank

#109in Guitars

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

406per listing

Listings tracked

31

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

69 months