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60

white asa

Worth a look

Shows searches that convert (14.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 28Growth 64Conversion 97Competition 30Returns 95Price range 95Avg price 95Brand share 30Review moat 72Quality gap 63

Conversion

Incredible14.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.89

avg listing price — sweet spot $15–$100

Price range

Incredible$18.13–$54.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good635.61

avg incumbent reviews — the moat a new listing must climb

Growth

Good+42.3%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Okay$119K

$119K/yr · 33K searches

According to Flapen's Amazon United States niche tracking, white asa is a $119K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 60/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

white asa market data

Units sold / yr
5K–6K
avg 250–500/product
Revenue / yr
$124K–$149K
units × avg price
Conversion rate
14.4%
Avg BSR
#307
Page quality
0%
Prime
100%
Sponsored
78%
Out of stock
6.0%
Avg brand age
31 months
Avg seller age
226 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

13

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

9%

  • iSANMATE19%
  • Polymaker19%
  • ELEGOO17%
  • OVERTURE16%
  • iSANGHU16%
  • SUNLU4%
  • Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 57 weeks — +42.3% search growth over the last 90 days.
2K1KPrime Day '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.8×

Top white asa search terms

  • white asa filament11K/yr
  • asa filament white10K/yr
  • white asa9K/yr
  • asa white4K/yr
All search terms

Top white asa products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$6K10%$12K15%$18K20%$24K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about white asa

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good filament”

Value For Money12%

“this was affordable”

Adhesion/Stickiness9%

“No issues with adhesion”

Ease Of Use9%

“Easy to use and orints great”

Smell9%

“This has worked great - Does require a high temp bed - No odor I could smell”

Color8%

“great colors”

Strength5%

“really strong”

Material Quality3%

“Polymaker sells the best filament”

Ease Of Cleaning3%

“clean no issue at all”

Compatibility-Overall3%

“It works fine on my p2s”

What buyers complain about

Color45%

“The color is faded”

Print Quality19%

“I never got the print settings really dialed in”

Functionality-Overall5%

“was unsuccessful”

Smell4%

“Odor is extreme”

Quality-Overall4%

“Not the cheapest at all”

Adhesion/Stickiness3%

“Terrible adhesion and stringing”

Value For Money3%

“Not the cheapest at all”

Strength2%

“is incredibly brittle”

Spray/Flow2%

“Awful flow”

Heating2%

“BUT the recommended bed temperature of 75-95°C did not work to prevent significant warping”

Top return reasons

Color23%
Print Quality14%
Advertised Vs Actual Product10%
Value For Money9%
Compatibility-Overall8%
Functionality-Overall8%
Material Quality6%
Defective Material/Parts5%
Adhesion/Stickiness3%
Product Condition3%

Common questions

Is white asa profitable to sell on Amazon United States?
The niche generates $119K/yr across 18 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +42.3%. Flapen's verdict: Worth a look (60/100).
How competitive is the white asa niche?
11 brands and 13 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in white asa?
Top complaints mined from reviews: Color, Print Quality, Functionality-Overall. The return rate is 0.9%.
When does demand for white asa peak?
Demand peaks in Apr–May–Jun; the busiest month runs 4.8× the quietest.
What does it cost to enter the white asa niche?
Listings span $18.13–$54.39; the average listing price is $24.89 (sweet spot $15–$100). The average incumbent carries 636 reviews — the moat a new listing must climb.