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Pla

Maybe

Shoppers spend an estimated $23.4M a year here. But demand is soft, at -2.4% this quarter, so Pla is a Maybe.

Flapen Score
63
63 / 100
Top 8% of 262 Industrial & Scientific niches · +11 vs the category median of 52
Market size
$23.4M/yr22.3M searches / yr
90-day growth
-2.4%search demand this quarter
Competition
36%top-5 click share · 18 brands · 242 sellers

Flapen Score

Pla against its category

The dotted line is the Industrial & Scientific average. Past it, Pla is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pla market on Amazon at a glance

Shoppers on Amazon United States searched for Pla 22.3M times last year and spent an estimated $23.4M. The top 5 brands take 76% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 22.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23.4M a year.

Searches, last 12 months
22.3M
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
3.3%
Market size, estimated
$23.4Ma year
Peak month
December2.6× the quietest month
Top search term
filament3.9M searches a year

02 · Price

A sale here is worth $31.85.

Listings sell for $31.85 on average, from $10.59 to $139.18. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 12,500 to 15,000 of them. At $31.85 that is $398K to $478K a year per listing.

Average price
$31.85inside the $15 to $100 sweet spot
Price range
$10.59–$139.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
12,500–15,000
Revenue per listing a year
$398K–$478K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Additive Manufacturing Products. It carries 2,689 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#54in Additive Manufacturing Products
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
2,689per listing
Listings tracked
45

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
30 months

Products

Top Pla products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

242

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

36%

Top 20: 75%

Open market

18%

  • Brand 141%
  • Brand 214%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Pla search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Pla search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • filament3.9M/yr
  • pla5.1M/yr
  • 3d printer filament3.9M/yr
  • pla filament3.5M/yr
  • bambu labs filament746K/yr
  • sunlu pla749K/yr
  • 3d filament541K/yr
  • 3d printing filament584K/yr
  • sunlu343K/yr
  • sunlu filament370K/yr

Reviews and returns

What reviews say buyers love and hate about Pla

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Print Quality”
0.9%of orders come back
“not really good on printing”
A buyer, on “Print Quality”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pla questions

Answered from the same tracked data.