How competitive is the Pla niche on Amazon United States?

18 brands and 242 sellers compete in Pla on Amazon United States. The top 5 Pla products take 36% of clicks and its top 5 brands hold 76% of demand.

What do buyers complain about in Pla?

Pla buyers on Amazon United States complain most about Print Quality, Quality-Overall, Color, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Pla niche?

Pla sells for $31.85 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $10.59–$139.18. The average incumbent carries 2,689 reviews — the moat a new listing must climb.

Pla

Pla shows a $23.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 8% of 262 Industrial & Scientific niches · +11 vs the category median of 52

This niche Category average · 262 niches

Is Pla profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Pla is a $23.4M/yr Amazon United States market (22.3M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 63/100.

Pla: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.4% over the last 90 days and 3.3% of searches end in a purchase.

$23.4M

revenue / yr

Units sold / yr800K

Search volume / yr-2.4%22.3M

Conversion rate3.3%

Avg price$31.85

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers18 · 242

Top-5 product click share36%

Open market24%

Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 45 products

Top Pla products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

SUNLU PLA 3D Printer Filament Black 1KG

Price: $13.67
Rating: 4.4/5
Reviews: 11,201
Age: 6y ago

250g PLA Filament 1.75mm Bundle SUNLU 3D Printer Filament Neatly Wound Individually Vacuum Packed 250g Spool 8 Rolls White+Red+Orange+Yellow+Green+Blue+Cyan+Purple

Price: $47.03
Rating: 4.4/5
Reviews: 1,305
Age: 1y ago

AMOLEN Silk PLA 3D Printer Filament Bundle Shiny Dual Color Filament 1.75mm Pack Multi Color Change 3D Printing Filament for Most FDM 3D Printer 4 Spools 200g Each

Price: $30.40
Rating: 4.3/5
Reviews: 6,585
Age: 4y ago

Creality 2kg Black & White PLA 1.75mm Filament Bundle for 3D Printing with No-Tangling Strong Bonding and Overhang Performance Accuracy +/- 0.02mm

Price: $25.12
Rating: 4.4/5
Reviews: 9,633
Age: 3y ago

ELEGOO PLA Filament 1.75mm Black 1KG 3D Printer Filament Dimensional Accuracy +/- 0.02mm 1kg Cardboard Spool(2.2lbs) 3D Printing Filament Fits for Most FDM 3D Printers

Price: $13.41
Rating: 4.6/5
Reviews: 1,559
Age: 3y ago

Newest

by launch date

Bambu Lab PLA 3D Printer Filament 1.75mm RFID 1kg with Spool Black

Price: $30.96
Rating: 4.6/5
Reviews: 134
Age: 10mo ago

Bambu Lab PLA 3D Printer Filament 1.75mm RFID 1kg with Spool White

Price: $30.48
Rating: 4.6/5
Reviews: 139
Age: 10mo ago

SUNLU 3D Printer Filament Bundle PLA Plus Filament 250g/Spool

Price: $44.79
Rating: 4.3/5
Reviews: 102
Age: 11mo ago

ERYONE Silk PLA Filament for 3D Printer 1.75mm +/- 0.03mm Shiny Filament 1kg (2.1lbs)/Spool Liquid Gold

Price: $14.51
Rating: 4.4/5
Reviews: 5,319
Age: 1y ago

250g PLA Filament 1.75mm Bundle SUNLU 3D Printer Filament Neatly Wound Individually Vacuum Packed 250g Spool 8 Rolls White+Red+Orange+Yellow+Green+Blue+Cyan+Purple

Price: $47.03
Rating: 4.4/5
Reviews: 1,305
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

242

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

36%

Top 20: 75%

Open market

18%

SUNLU41%
ELEGOO14%
YOOPAI8%
Creality7%
AMOLEN7%
BAMBULAB5%

Pla demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume22.3MCVR3.3%Products45Brands18Top 5 Brands76%OOS Rate0.0%Rating4.5★Reviews2,689Avg BSR#54

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

Top Pla search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

filament3.9M/yr +23.0%1.0% conv.
pla5.1M/yr +0.9%0.6% conv.
3d printer filament3.9M/yr -9.6%1.6% conv.
pla filament3.5M/yr -14.9%1.9% conv.
bambu labs filament746K/yr -15.3%2.1% conv.
sunlu pla749K/yr -15.0%2.0% conv.
3d filament541K/yr +16.3%1.1% conv.
3d printing filament584K/yr -17.4%1.1% conv.
sunlu343K/yr +14.5%0.6% conv.
sunlu filament370K/yr -27.0%1.3% conv.

What reviews say buyers love and hate about Pla

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Quality-Overall27%

“Amazing quality”

Color18%

“Color is accurate and consistent”

Value For Money16%

“Awesome price”

Material Quality6%

“Great material”

Compatibility-Overall5%

“it was compatible”

What buyers complain about

72% of reviews

Print Quality16%

“not really good on printing”

Quality-Overall14%

“Inconsistent quality”

Color8%

“Color off”

Adhesion/Stickiness7%

“not adhesive at all”

Size-Overall7%

“Smaller sppols”

Pla return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

38%

2Compatibility-Overall

13%

3Color

4Advertised Vs Actual Product

5Functionality-Overall

Common Pla questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pla 63/100 on Amazon United States — Worth a look. The niche generates $23.4M/yr across 45 tracked products. 5 of 5 products launched in the last 360 days are still selling. Search demand moved -2.4% over the last 90 days.