How competitive is the Tan Pla niche on Amazon United States?

10 brands and 15 sellers compete in Tan Pla on Amazon United States. The top 5 Tan Pla products take 57% of clicks and its top 5 brands hold 82% of demand.

What do buyers complain about in Tan Pla?

Tan Pla buyers on Amazon United States complain most about Color, Quality-Overall, Print Quality, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Tan Pla niche?

Tan Pla sells for $16.94 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $13.63–$24.67. The average incumbent carries 2,168 reviews — the moat a new listing must climb.

Tan Pla

Tan Pla shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 20% of 262 Industrial & Scientific niches · +6 vs the category median of 52

This niche Category average · 262 niches

Is Tan Pla profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Tan Pla is a $696K/yr Amazon United States market (334K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 58/100.

Tan Pla: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.2% over the last 90 days and 12.3% of searches end in a purchase.

$696K

revenue / yr

Units sold / yr50K

Search volume / yr-2.2%334K

Conversion rate12.3%

Avg price$16.94

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers10 · 15

Top-5 product click share57%

Open market18%

Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Top Tan Pla products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

OVERTURE Matte PLA Filament 1.75mm 1kg Matte Light Brown

Price: $15.44
Rating: 4.4/5
Reviews: 6,669
Age: 5y ago

SUNLU PLA 3D Printer Filament Wood Color 1KG

Price: $18.14
Rating: 4.6/5
Reviews: 400
Age: 6y ago

ELEGOO PLA Filament 1.75mm Beige 1KG 3D Printer Filament Dimensional Accuracy +/- 0.02mm 1kg Cardboard Spool(2.2lbs) 3D Printing Filament Fits for Most FDM 3D Printers

Price: $17.74
Rating: 4.6/5
Reviews: 271
Age: 3y ago

YOUSU Matte PLA Filament 1.75mm 1KG Light Brown 3D Printer Filament A Variety of Colors and Unique Matte Effect Easy to Print Great Layer Bonding Works with Most FDM Printers

Price: $14.28
Rating: 4.5/5
Reviews: 186
Age: 1y ago

SUNLU PLA 3D Printer Filament Beige 1KG

Price: $18.23
Rating: 4.7/5
Reviews: 272
Age: 2y ago

Newest

by launch date

YOOPAI PLA+ Matte Filament 1.75mm Made with USA Material Soft Matte Finish Reduced Layer Lines 1KG (2.2lbs) 3D Printer Filament Dimensional Accuracy +/- 0.02 mm Desert Tan

Price: $14.62
Rating: 4.3/5
Reviews: 804
Age: 7mo ago

MarsWork Matte PLA Filament with Quick-Swap Reusable Spool 1kg (2.2lbs) 1.75mm 3D Printing Filament Compatible with Bambu Lab 3D Printers - Desert Tan

Price: $19.53
Rating: 4.4/5
Reviews: 379
Age: 10mo ago

YOUSU Matte PLA Filament 1.75mm 1KG Light Brown 3D Printer Filament A Variety of Colors and Unique Matte Effect Easy to Print Great Layer Bonding Works with Most FDM Printers

Price: $14.28
Rating: 4.5/5
Reviews: 186
Age: 1y ago

iSANMATE Matte PLA Beige Tan Skin Filament 1.75mm 30-300mm/s 1KG for Bambu

Price: $14.17
Rating: 4.4/5
Reviews: 379
Age: 1y ago

iSANMATE Matte PLA Filament 1.75mm Latte Brown PLA 30-300mm/s 1KG for Bambu

Price: $16.11
Rating: 4.4/5
Reviews: 379
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

11%

OVERTURE26%
SUNLU24%
ELEGOO15%
iSANMATE9%
Yousu8%
YOOPAI6%
Open — no brand owns it (4 brands, 11%)

Tan Pla demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume334KCVR12.3%Products22Brands10Top 5 Brands82%OOS Rate0.0%Rating4.5★Reviews2,168Avg BSR#46

Peak months: May, Jul · busiest ÷ quietest = 2.5×

Top Tan Pla search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tan pla filament31K/yr -3.4%11.0% conv.
tan filament27K/yr +18.0%9.1% conv.
tan pla32K/yr +3.9%10.8% conv.
light brown pla30K/yr -1.4%8.9% conv.
beige pla29K/yr -11.2%9.0% conv.
beige filament19K/yr +2.5%7.9% conv.
beige pla filament19K/yr -11.4%8.8% conv.
light brown pla filament20K/yr -5.5%8.5% conv.
light brown filament15K/yr +5.2%6.5% conv.
tan filament pla13K/yr +3.8%11.4% conv.

What reviews say buyers love and hate about Tan Pla

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Color38%

“its color is very beautiful”

Quality-Overall25%

“Good solid quality”

Value For Money10%

“GOOD VALUE”

Material Quality4%

“Otherwise, functional material at a good value”

Adhesion/Stickiness4%

“great adhesion”

What buyers complain about

85% of reviews

Color27%

“The color is very odd”

Quality-Overall14%

“Poor quality control”

Print Quality12%

“Horrible filament - Avoid - Will Not Print”

Adhesion/Stickiness11%

“Poor Adhesion”

Durability7%

“Breaking”

Tan Pla return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

53%

2Advertised Vs Actual Product

3Value For Money

4Print Quality

5Functionality-Overall

Common Tan Pla questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tan Pla 58/100 on Amazon United States — Worth a look. The niche generates $696K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -2.2% over the last 90 days.