Steel Wool Mice
MaybeBuyers convert on 18.5% of searches. But the top 5 products take 81% of clicks, so Steel Wool Mice is a Maybe.
- Flapen Score
- 52 / 100Ranks 128 of 262 Industrial & Scientific niches · on the category median52
- Market size
- $724K/yr310K searches / yr
- 90-day growth
- +16.9%search demand this quarter
- Competition
- 81%top-5 click share · 9 brands · 17 sellers
Flapen Score
Steel Wool Mice against its category
The dotted line is the Industrial & Scientific average. Past it, Steel Wool Mice is stronger. Inside it, weaker.
Market
The Steel Wool Mice market on Amazon at a glance
Shoppers on Amazon United States searched for Steel Wool Mice 310K times last year and spent an estimated $724K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 18.5% of those searches ended in a purchase.
Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $724K a year.
- Searches, last 12 months
- 310K
- Growth, 90 days vs prior 90
- +16.9%
- Conversion, latest week
- 18.5%
- Market size, estimated
- $724Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- steel wool mice control223K searches a year
02 · Price
A sale here is worth $12.63.
Listings sell for $12.63 on average, from $4.06 to $22.33. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $12.63 that is $76K to $101K a year per listing.
- Average price
- $12.63under the $15 to $100 sweet spot
- Price range
- $4.06–$22.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $76K–$101K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Abrasive & Finishing Products. It carries 4,331 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Abrasive & Finishing Products
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 4,331per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Steel Wool Mice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
17
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
8%
- Brand 155%
- Brand 211%
- Brand 38%
- Brand 46%
- Brand 56%
- Brand 65%
- Open — no brand owns it (3 brands, 8%)
Demand
Steel Wool Mice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Steel Wool Mice search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- steel wool mice control223K/yr
- steel wool for mice36K/yr
- steel wool mice9K/yr
- steel wool for mice control10K/yr
- rodent steel wool6K/yr
- steel wool rat control5K/yr
- mouse steel wool4K/yr
- steel wool for rats4K/yr
- steelwool rodent mice control4K/yr
- mouse steel wool hole filler3K/yr
Reviews and returns
What reviews say buyers love and hate about Steel Wool Mice
We read the reviews and the return reasons for every product selling here.
“Misleading pictures and description would not recommend”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
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FAQ
Common Steel Wool Mice questions
Answered from the same tracked data.