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Stainless Steel Wool

Fail

Shoppers spend an estimated $66K a year here, so Stainless Steel Wool is a Fail.

Flapen Score
46
46 / 100
Ranks 185 of 262 Industrial & Scientific niches · −6 vs the category median of 52
Market size
$66K/yr58K searches / yr
90-day growth
+30.1%search demand this quarter
Competition
72%top-5 click share · 11 brands · 37 sellers

Flapen Score

Stainless Steel Wool against its category

The dotted line is the Industrial & Scientific average. Past it, Stainless Steel Wool is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stainless Steel Wool market on Amazon at a glance

Shoppers on Amazon United States searched for Stainless Steel Wool 58K times last year and spent an estimated $66K. The top 5 brands take 80% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+30.1%
Conversion, latest week
9.1%
Market size, estimated
$66Ka year
Peak month
May1.6× the quietest month
Top search term
stainless steel wool51K searches a year

02 · Price

A sale here is worth $12.47.

Listings sell for $12.47 on average, from $2.48 to $25.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.47 that is $3K to $6K a year per listing.

Average price
$12.47under the $15 to $100 sweet spot
Price range
$2.48–$25.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Abrasive & Finishing Products. It carries 5,791 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#30in Abrasive & Finishing Products
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
5,791per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Stainless Steel Wool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

37

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

13%

  • Brand 131%
  • Brand 226%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (5 brands, 13%)

Demand

Stainless Steel Wool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Stainless Steel Wool

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Cleaning”
15%of negative reviews mention “Size-Overall”
0.6%of orders come back
“don't accurately represent the size”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stainless Steel Wool questions

Answered from the same tracked data.