light blue pla
Worth a lookShows searches that convert (11.8% search→purchase), but soft demand (-18.8% this quarter) keeps it on the watch list.
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$16.70avg listing price — sweet spot $15–$100
Price range
Good$11.76–$21.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,394.36avg incumbent reviews — the moat a new listing must climb
Market size
Good$326K$326K/yr · 165K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, light blue pla is a $326K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 53/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
light blue pla market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $334K–$418K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 9.4%
- Avg brand age
- 33 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
14
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
9%
- eSUN32%
- ELEGOO19%
- SUNLU18%
- 3DHoJor14%
- YOOPAI5%
- EONO3D4%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -18.8% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.8×
Top light blue pla search terms
- light blue pla39K/yr
- light blue filament26K/yr
- light blue pla filament16K/yr
- light blue filament pla11K/yr
- cyan pla9K/yr
- sky blue pla8K/yr
- baby blue filament7K/yr
- cyan filament6K/yr
- baby blue pla6K/yr
- pla light blue7K/yr
Top light blue pla products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
eSUN PLA Basic Filament 1.75mm 3D Printer Filament High Speed PLA for Fast Printing 1KG Spool (2.2 LBS) 3D Printing Filament for High Speed 3D Printers Light Blue
eSUN$12.594.2★2,165 rev
ELEGOO Matte PLA Filament 1.75mm Ice Blue 1KG 3D Printer Filament High Precision 1kg Spool (2.2lbs) Fits for Most FDM 3D Printers
ELEGOO$17.294.7★871 rev
SUNLU PLA+2.0 3D Printer Filament Cyan 1KG
SUNLU$17.794.6★2,627 rev
SUNLU 1KG PLA Matte 3D Printer Filament 1.75mm Matte Light Blue
SUNLU$18.924.6★77 rev
3DHoJor Matte PLA 3D Printing Filament Light Blue 1KG
3DHoJor$13.474.4★1,582 rev
Newest
by launch date
PLA+ Matte Filament 1.75mm Soft Matte Finish Reduced Layer Lines 1KG (2.2lbs) 3D Printer PLA Filament Dimensional Accuracy +/- 0.02 mm Ice Blue
YOOPAI$17.74804 rev
SUNLU PLA 3D Printer Filament Sky Blue 1KG
SUNLU$19.3917 rev
SUNLU PLA+2.0 Filament 1.75mm Upgraded Tougher & Stronger PLA Plus for 3D Printers Smooth & Neatly Wound 0.02mm Accuracy 1KG Spool (2.2lbs) Cyan
YOOPAI$18.741,305 rev
MarsWork PLA Basic Pre-Dried Filament with Quick-Swap Reusable Spool 1kg (2.2lbs) 1.75mm 3D Printing Filament Compatible with Bambu Lab 3D Printers Cyan
MarsWork$19.58363 rev
eSUN PLA Basic Filament 1.75mm 3D Printer Filament High Speed PLA for Fast Printing 1KG per Spool 2 Spools High Speed 3D Printing Filament Light Blue
eSUN$21.81359 rev
Trending
90-day click momentumPLA+ Matte Filament 1.75mm Soft Matte Finish Reduced Layer Lines 1KG (2.2lbs) 3D Printer PLA Filament Dimensional Accuracy +/- 0.02 mm Ice Blue
YOOPAI$17.744.3★
EONO3D Matte PLA Filament 1.75mm Sky Blue 1kg Easy Print Low Warp 0.02mm | Matte PLA Filament 1kg (2.2 lbs) Low Gloss Easy Print Low warp Strong Adhesion 0.02mm Accuracy FDM
EONO3D$16.844.8★
SUNLU PLA+2.0 3D Printer Filament Cyan 1KG
SUNLU$17.794.6★
SUNLU PLA 3D Printer Filament Sky Blue 1KG
SUNLU$19.394.8★
SUNLU PLA+2.0 Filament 1.75mm Upgraded Tougher & Stronger PLA Plus for 3D Printers Smooth & Neatly Wound 0.02mm Accuracy 1KG Spool (2.2lbs) Cyan
YOOPAI$18.744.4★
What buyers say about light blue pla
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful color”
“Overall, its been reliable and easy to work with”
“Good quality filament with good price”
“excellent value”
“Good adhesion”
“easy to use”
“Works great”
“Fantastic filament I have just started using this for Easter decorations and it extrudes smooth and leaves a great matte blue finish I also have this in matte green blue and pink,”
“great compatibility”
“Smooth clean results”
What buyers complain about
“Not really a gray”
“Had a few tangles when using this to print”
“All fails”
“their quality control is slipping”
“the pla has a poor bed adhesion”
“Meh not really worth it”
“I assumed it was an error with the listing”
“Cheap and breaks easily”
“Its super brittle”
“This is a large roll”
Top return reasons
Common questions
- Is light blue pla profitable to sell on Amazon United States?
- The niche generates $326K/yr across 22 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the light blue pla niche?
- 10 brands and 14 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in light blue pla?
- Top complaints mined from reviews: Color, Print Quality, Functionality-Overall. The return rate is 1.1%.
- When does demand for light blue pla peak?
- Demand peaks in Apr–May; the busiest month runs 2.8× the quietest.
- What does it cost to enter the light blue pla niche?
- Listings span $11.76–$21.81; the average listing price is $16.70 (sweet spot $15–$100). The average incumbent carries 1,394 reviews — the moat a new listing must climb.