How competitive is the Esun Pla Plus niche on Amazon United States?

4 brands and 13 sellers compete in Esun Pla Plus on Amazon United States. The top 5 Esun Pla Plus products take 55% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Esun Pla Plus?

Esun Pla Plus buyers on Amazon United States complain most about Quality-Overall, Print Quality, Color, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Esun Pla Plus niche?

Esun Pla Plus sells for $26.04 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $10.13–$82.68. The average incumbent carries 3,125 reviews — the moat a new listing must climb.

Esun Pla Plus

Esun Pla Plus shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 35% of 262 Industrial & Scientific niches · +3 vs the category median of 52

This niche Category average · 262 niches

Is Esun Pla Plus profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Esun Pla Plus is a $1.3M/yr Amazon United States market (781K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.

Esun Pla Plus: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.8% over the last 90 days and 6.4% of searches end in a purchase.

$1.3M

revenue / yr

Units sold / yr60K

Search volume / yr-17.8%781K

Conversion rate6.4%

Avg price$26.04

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 13

Top-5 product click share55%

Open market0%

Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 34 products

Top Esun Pla Plus products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

SUNLU PLA+2.0 3D Printer Filament Black 1KG

Price: $15.10
Rating: 4.6/5
Reviews: 2,627
Age: 1y ago

eSUN PLA+ Filament 3D Printer Filament PLA Plus 1KG Black

Price: $16.66
Rating: 4.3/5
Reviews: 4,316
Age: 3y ago

SUNLU PLA+2.0 3D Printer Filament Black 4-Pack (4KG)

Price: $44.43
Rating: 4.6/5
Reviews: 1,328
Age: 2y ago

SUNLU PLA Plus Filament 1.75mm Black 1KG

Price: $13.58
Rating: 4.7/5
Reviews: 413
Age: 1y ago

eSUN PLA Basic Filament 1.75mm 3D Printer Filament High Speed PLA for Fast Printing 1KG Spool (2.2 LBS) 3D Printing Filament for High Speed 3D Printers Cold White

Price: $13.01
Rating: 4.2/5
Reviews: 2,165
Age: 2y ago

Newest

by launch date

SUNLU PLA+2.0 Filament 1.75mm 4KG Upgraded Tougher & Stronger PLA Plus for 3D Printers Smooth & Neatly Wound 0.02mm Accuracy 1 KG Spool 4 Packs Bone White+Olive Green+Chocolate Brown+Oak Brown

Price: $51.17
Rating: 4.4/5
Reviews: 1,305
Age: 6mo ago

SUNLU PLA+2.0 Filament 1.75mm Black 2KG High Speed PLA Plus2.0 Tougher and Stronger 3D Printer Filament Dimensional Accuracy +/- 0.02mm 2 Pcs 1kg Spool(2.2lbs) Fits for Most FDM 3D Printers

Price: $25.98
Rating: 4.6/5
Reviews: 1,360
Age: 1y ago

SUNLU PLA+ Filament Bundle 1.75mm Upgraded Formula 250g Spool 16 Rolls

Price: $82.68
Rating: 4.4/5
Reviews: 1,305
Age: 1y ago

SUNLU PLA Plus Filament 1.75mm Black 1KG

Price: $13.58
Rating: 4.7/5
Reviews: 413
Age: 1y ago

SUNLU PLA+2.0 3D Printer Filament Black 1KG

Price: $15.10
Rating: 4.6/5
Reviews: 2,627
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 86%

Open market

SUNLU59%
eSUN36%
YOOPAI3%
Deeplee2%
Open — no brand owns it (0%)

Esun Pla Plus demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume781KCVR6.4%Products34Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews3,125Avg BSR#33

Peak months: Jan, Dec · busiest ÷ quietest = 2.7×

Top Esun Pla Plus search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sunlu pla plus 2.0165K/yr -10.4%4.1% conv.
esun pla132K/yr -23.9%2.3% conv.
sunlu pla plus88K/yr -26.9%3.0% conv.
esun pla plus84K/yr -29.3%4.0% conv.
esun61K/yr -14.8%0.8% conv.
esun filament53K/yr -25.3%1.4% conv.
esun pla+34K/yr -12.5%3.9% conv.
deeplee pla13K/yr +36.8%0.7% conv.
sunlu black pla18K/yr -12.5%18.6% conv.
esun pla filament22K/yr -32.2%1.9% conv.

What reviews say buyers love and hate about Esun Pla Plus

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Quality-Overall29%

“Great product for a great price”

Value For Money20%

“Fair price”

Color11%

“Color is accurate and consistent”

Material Quality7%

“Nice material”

Advertised Vs Actual Product5%

“As advertised”

What buyers complain about

79% of reviews

Quality-Overall19%

“Bad quality”

Print Quality14%

“Doesnt print good”

Color13%

“Color is off”

Adhesion/Stickiness8%

“Doesn't stick well”

Functionality-Overall7%

“Nothing works”

Esun Pla Plus return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

49%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

20%

2Size-Overall

17%

3Print Quality

10%

4Functionality-Overall

5Value For Money

Common Esun Pla Plus questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Esun Pla Plus 55/100 on Amazon United States — Worth a look. The niche generates $1.3M/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -17.8% over the last 90 days.