esun pla plus
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$26.04avg listing price — sweet spot $15–$100
Price range
Great$10.13–$82.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 781K searches
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,125.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, esun pla plus is a $1.3M/yr Amazon United States market (781K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
esun pla plus market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- $1.3M–$1.6M
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 86%
Open market
0%
- SUNLU59%
- eSUN36%
- YOOPAI3%
- Deeplee2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.7×
Top esun pla plus search terms
- sunlu pla plus 2.0165K/yr
- esun pla132K/yr
- sunlu pla plus88K/yr
- esun pla plus84K/yr
- esun61K/yr
- esun filament53K/yr
- esun pla+34K/yr
- deeplee pla13K/yr
- sunlu black pla18K/yr
- esun pla filament22K/yr
Top esun pla plus products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SUNLU PLA+2.0 3D Printer Filament Black 1KG
SUNLU$15.104.6★2,627 rev
eSUN PLA+ Filament 3D Printer Filament PLA Plus 1KG Black
eSUN$16.664.3★4,316 rev
SUNLU PLA+2.0 3D Printer Filament Black 4-Pack (4KG)
SUNLU$44.434.6★1,328 rev
SUNLU PLA Plus Filament 1.75mm Black 1KG
SUNLU$13.584.7★413 rev
eSUN PLA Basic Filament 1.75mm 3D Printer Filament High Speed PLA for Fast Printing 1KG Spool (2.2 LBS) 3D Printing Filament for High Speed 3D Printers Cold White
eSUN$13.014.2★2,165 rev
Newest
by launch date
SUNLU PLA+2.0 Filament 1.75mm 4KG Upgraded Tougher & Stronger PLA Plus for 3D Printers Smooth & Neatly Wound 0.02mm Accuracy 1 KG Spool 4 Packs Bone White+Olive Green+Chocolate Brown+Oak Brown
YOOPAI$51.171,305 rev
SUNLU PLA+2.0 Filament 1.75mm Black 2KG High Speed PLA Plus2.0 Tougher and Stronger 3D Printer Filament Dimensional Accuracy +/- 0.02mm 2 Pcs 1kg Spool(2.2lbs) Fits for Most FDM 3D Printers
SUNLU$25.981,360 rev
SUNLU PLA+ Filament Bundle 1.75mm Upgraded Formula 250g Spool 16 Rolls
YOOPAI$82.681,305 rev
SUNLU PLA Plus Filament 1.75mm Black 1KG
SUNLU$13.58413 rev
SUNLU PLA+2.0 3D Printer Filament Black 1KG
SUNLU$15.102,627 rev
Trending
90-day click momentumSUNLU PLA+2.0 Filament 1.75mm 4KG Upgraded Tougher & Stronger PLA Plus for 3D Printers Smooth & Neatly Wound 0.02mm Accuracy 1 KG Spool 4 Packs Bone White+Olive Green+Chocolate Brown+Oak Brown
YOOPAI$51.174.4★
SUNLU PLA+2.0 3D Printer Filament White 1KG
SUNLU$15.564.6★
eSUN PLA Basic Filament 1.75mm 3D Printer Filament High Speed PLA for Fast Printing 1KG Spool (2.2 LBS) 3D Printing Filament for High Speed 3D Printers Cold White
eSUN$13.014.2★
SUNLU PLA+ Filament Bundle 1.75mm Upgraded Formula 250g Spool 16 Rolls
YOOPAI$82.684.4★
eSUN PLA Basic Filament 1.75mm 3D Printer Filament High Speed PLA for Fast Printing 1KG Spool (2.2 LBS) 3D Printing Filament for High Speed 3D Printers Orange
eSUN$11.144.2★
What buyers say about esun pla plus
What buyers praise and complain about, mined from review topics.What buyers love
“Great product for a great price”
“Fair price”
“Color is accurate and consistent”
“Nice material”
“As advertised”
“Its easy to use its compatible”
“Great adhesion”
“Gets the job done”
“Easy to use”
“Good quality and good value works consistently and last a long time”
What buyers complain about
“Bad quality”
“Doesnt print good”
“Color is off”
“Doesn't stick well”
“Nothing works”
“Breaks really easily”
“wasted material”
“Too small”
“Very brittle”
“had trouble pushing it through”
Top return reasons
Common questions
- Is esun pla plus profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the esun pla plus niche?
- 4 brands and 13 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in esun pla plus?
- Top complaints mined from reviews: Quality-Overall, Print Quality, Color. The return rate is 0.7%.
- When does demand for esun pla plus peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the esun pla plus niche?
- Listings span $10.13–$82.68; the average listing price is $26.04 (sweet spot $15–$100). The average incumbent carries 3,125 reviews — the moat a new listing must climb.