How competitive is the Blue Pla niche on Amazon United States?

14 brands and 20 sellers compete in Blue Pla on Amazon United States. The top 5 Blue Pla products take 46% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Blue Pla?

Blue Pla buyers on Amazon United States complain most about Quality-Overall, Print Quality, Adhesion/Stickiness, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Blue Pla niche?

Blue Pla sells for $17.60 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $11.41–$46.99. The average incumbent carries 2,165 reviews — the moat a new listing must climb.

Blue Pla

Blue Pla shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 13% of 262 Industrial & Scientific niches · +8 vs the category median of 52

This niche Category average · 262 niches

Is Blue Pla profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Blue Pla is a $853K/yr Amazon United States market (442K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–May. Verdict: Worth a look — 60/100.

Blue Pla: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.4% over the last 90 days and 11.0% of searches end in a purchase.

$853K

revenue / yr

Units sold / yr60K

Search volume / yr-13.4%442K

Conversion rate11.0%

Avg price$17.60

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers14 · 20

Top-5 product click share46%

Open market13%

Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 34 products

Top Blue Pla products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

SUNLU PLA+2.0 3D Printer Filament Klein Blue 1KG

Price: $17.48
Rating: 4.6/5
Reviews: 2,627
Age: 1y ago

eSUN PLA Basic Filament 1.75mm 3D Printer Filament High Speed PLA for Fast Printing 1KG Spool (2.2 LBS) 3D Printing Filament for High Speed 3D Printers Blue

Price: $13.38
Rating: 4.2/5
Reviews: 2,165
Age: 2y ago

SUNLU PLA 3D Printer Filament Klein Blue 1KG

Price: $18.66
Rating: 4.6/5
Reviews: 69
Age: 6y ago

ELEGOO PLA Filament 1.75mm Dark Blue 1KG 3D Printer Filament Dimensional Accuracy +/- 0.02mm 1kg Cardboard Spool(2.2lbs) 3D Printing Filament Fits for Most FDM 3D Printers

Price: $17.80
Rating: 4.7/5
Reviews: 237
Age: 3y ago

eSUN PLA Basic Filament 1.75mm 3D Printer Filament High Speed PLA for Fast Printing 1KG Spool (2.2 LBS) 3D Printing Filament for High Speed 3D Printers Light Blue

Price: $12.59
Rating: 4.2/5
Reviews: 2,165
Age: 2y ago

Newest

by launch date

ERYONE Silk PLA Filament for 3D Printer 1.75mm +/- 0.03mm Shiny Filament 1kg (2.1lbs)/Spool Royal Blue

Price: $17.01
Rating: 4.4/5
Reviews: 5,319
Age: 9mo ago

SUNLU Upgrade PLA+2.0 3D Printer Filament High Speed PLA Plus Filament 1.75mm 30mm/s - 600mm/s Print Range Tougher and Stronger Dimensional Accuracy +/-0.02mm 1KG Spool(2.2lbs) Blue

Price: $18.26
Rating: 4.6/5
Reviews: 1,360
Age: 1y ago

SUNLU PLA+2.0 3D Printer Filament Klein Blue 1KG

Price: $17.48
Rating: 4.6/5
Reviews: 2,627
Age: 1y ago

DEEPLEE PLA PRO 3D Printing Filament 1.75mm 1KG Sky Blue

Price: $15.48
Rating: 4.6/5
Reviews: 1,487
Age: 1y ago

ANYCUBIC PLA Plus (PLA+) 3D Printer Filament 1.75mm High Toughness 3D Printing Filament Dimensional Accuracy +/- 0.02mm Print with Most FDM 3D Printers 1KG Spool Dazzling Blue

Price: $15.02
Rating: 4.6/5
Reviews: 70
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

11%

eSUN28%
SUNLU25%
ELEGOO16%
3DHoJor11%
OVERTURE7%
ANYCUBIC3%
Open — no brand owns it (8 brands, 11%)

Blue Pla demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume442KCVR11.0%Products34Brands14Top 5 Brands87%OOS Rate1.4%Rating4.5★Reviews2,165Avg BSR#50

Peak months: Jan, Feb, May · busiest ÷ quietest = 2.5×

Top Blue Pla search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

blue pla105K/yr -8.9%9.4% conv.
blue filament81K/yr -6.8%7.3% conv.
blue pla filament65K/yr -18.0%8.9% conv.
pla blue30K/yr -15.3%8.2% conv.
pla filament blue30K/yr -19.6%7.2% conv.
blue filament pla23K/yr -22.1%8.3% conv.
filament blue16K/yr -2.8%5.4% conv.
3d printer filament blue14K/yr -16.6%5.3% conv.
royal blue filament7K/yr +25.3%8.8% conv.
blue 3d printer filament11K/yr -22.9%6.5% conv.

What reviews say buyers love and hate about Blue Pla

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Color38%

“Vibrant color”

Quality-Overall21%

“Decent stuff”

Value For Money10%

“Good Deal”

Material Quality5%

“Good material”

Advertised Vs Actual Product3%

“Came in as advertised”

What buyers complain about

77% of reviews

Quality-Overall14%

“it was very inconsistent in quality”

Print Quality12%

“cant get anything to print right”

Adhesion/Stickiness11%

“bad layer adhesion”

Color11%

“Very dark blue”

Functionality-Overall7%

“Didn't work”

Blue Pla return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

38%

2Advertised Vs Actual Product

3Print Quality

4Functionality-Overall

5Value For Money

Common Blue Pla questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blue Pla 60/100 on Amazon United States — Worth a look. The niche generates $853K/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -13.4% over the last 90 days.