Is blue pla profitable to sell on Amazon United States?

The niche generates $853K/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (60/100).

How competitive is the blue pla niche?

14 brands and 20 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in blue pla?

Top complaints mined from reviews: Quality-Overall, Print Quality, Adhesion/Stickiness. The return rate is 0.9%.

When does demand for blue pla peak?

Demand peaks in Jan–Feb–May; the busiest month runs 2.5× the quietest.

What does it cost to enter the blue pla niche?

Listings span $11.41–$46.99; the average listing price is $17.60 (sweet spot $15–$100). The average incumbent carries 2,165 reviews — the moat a new listing must climb.

blue pla

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Price range

Great$11.41–$46.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.60

avg listing price — sweet spot $15–$100

Market size

Great$853K

$853K/yr · 442K searches

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,165.32

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-13.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, blue pla is a $853K/yr Amazon United States market (442K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–May. Verdict: Worth a look — 60/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

blue pla market data

Units sold / yr: 50K–60K; avg 1,500–2,000/product
Revenue / yr: $880K–$1.1M; units × avg price
Conversion rate: 11.0%
Avg BSR: #50
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 1.4%
Avg brand age: 39 months
Avg seller age: 109 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

11%

eSUN28%
SUNLU25%
ELEGOO16%
3DHoJor11%
OVERTURE7%
ANYCUBIC3%
Open — no brand owns it (8 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.

Peak months: Jan, Feb, May · busiest ÷ quietest = 2.5×

Open Trend

Top blue pla search terms

blue pla105K/yr -8.9%9.4% conv.
blue filament81K/yr -6.8%7.3% conv.
blue pla filament65K/yr -18.0%8.9% conv.
pla blue30K/yr -15.3%8.2% conv.
pla filament blue30K/yr -19.6%7.2% conv.
blue filament pla23K/yr -22.1%8.3% conv.
filament blue16K/yr -2.8%5.4% conv.
3d printer filament blue14K/yr -16.6%5.3% conv.
royal blue filament7K/yr +25.3%8.8% conv.
blue 3d printer filament11K/yr -22.9%6.5% conv.

All search terms

Top blue pla products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SUNLU PLA+2.0 3D Printer Filament Klein Blue 1KG

SUNLU$17.484.6★2,627 rev

eSUN PLA Basic Filament 1.75mm 3D Printer Filament High Speed PLA for Fast Printing 1KG Spool (2.2 LBS) 3D Printing Filament for High Speed 3D Printers Blue

eSUN$13.384.2★2,165 rev

SUNLU PLA 3D Printer Filament Klein Blue 1KG

SUNLU$18.664.6★69 rev

ELEGOO PLA Filament 1.75mm Dark Blue 1KG 3D Printer Filament Dimensional Accuracy +/- 0.02mm 1kg Cardboard Spool(2.2lbs) 3D Printing Filament Fits for Most FDM 3D Printers

ELEGOO$17.804.7★237 rev

eSUN PLA Basic Filament 1.75mm 3D Printer Filament High Speed PLA for Fast Printing 1KG Spool (2.2 LBS) 3D Printing Filament for High Speed 3D Printers Light Blue

eSUN$12.594.2★2,165 rev

Newest

by launch date

ERYONE Silk PLA Filament for 3D Printer 1.75mm +/- 0.03mm Shiny Filament 1kg (2.1lbs)/Spool Royal Blue

ERYONE$17.015,319 rev

9mo ago

SUNLU Upgrade PLA+2.0 3D Printer Filament High Speed PLA Plus Filament 1.75mm 30mm/s - 600mm/s Print Range Tougher and Stronger Dimensional Accuracy +/-0.02mm 1KG Spool(2.2lbs) Blue

SUNLU$18.261,360 rev

1y ago

SUNLU PLA+2.0 3D Printer Filament Klein Blue 1KG

SUNLU$17.482,627 rev

1y ago

DEEPLEE PLA PRO 3D Printing Filament 1.75mm 1KG Sky Blue

Deeplee$15.481,487 rev

1y ago

ANYCUBIC PLA Plus (PLA+) 3D Printer Filament 1.75mm High Toughness 3D Printing Filament Dimensional Accuracy +/- 0.02mm Print with Most FDM 3D Printers 1KG Spool Dazzling Blue

ANYCUBIC$15.0270 rev

1y ago

What buyers say about blue pla

What buyers praise and complain about, mined from review topics.

What buyers love

Color38%

“Vibrant color”

Quality-Overall21%

“Decent stuff”

Value For Money10%

“Good Deal”

Material Quality5%

“Good material”

Advertised Vs Actual Product3%

“Came in as advertised”

Ease Of Use3%

“Easy to use”

Adhesion/Stickiness2%

“Good adhesion”

Size-Overall2%

“This fit exactly what I needed”

Durability2%

“This is the Dark Blue, and it prints well, doesn't break, and doesn't string on me”

Compatibility-Overall2%

“This has been the go to for compatibility and price”

What buyers complain about

Quality-Overall14%

“it was very inconsistent in quality”

Print Quality12%

“cant get anything to print right”

Adhesion/Stickiness11%

“bad layer adhesion”

Color11%

“Very dark blue”

Functionality-Overall7%

“Didn't work”

Durability5%

“It keeps breaking not sure if am the problem or”

Strength5%

“it is very brittle”

Value For Money4%

“Costing time and money”

Thickness4%

“A little less matte than I expected”

Ease Of Use3%

“Doesnt turn easily in machine”

Top return reasons

Color38%

Advertised Vs Actual Product9%

Print Quality8%

Functionality-Overall7%

Value For Money6%

Size-Overall6%

Compatibility-Overall5%

Adhesion/Stickiness5%

Defective Material/Parts4%

Product Condition3%

Common questions

Is blue pla profitable to sell on Amazon United States?: The niche generates $853K/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (60/100).
How competitive is the blue pla niche?: 14 brands and 20 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in blue pla?: Top complaints mined from reviews: Quality-Overall, Print Quality, Adhesion/Stickiness. The return rate is 0.9%.
When does demand for blue pla peak?: Demand peaks in Jan–Feb–May; the busiest month runs 2.5× the quietest.
What does it cost to enter the blue pla niche?: Listings span $11.41–$46.99; the average listing price is $17.60 (sweet spot $15–$100). The average incumbent carries 2,165 reviews — the moat a new listing must climb.

blue pla

blue pla market data

Competition & brand share

Demand & seasonality

Top blue pla search terms

Top blue pla products on Amazon

Top sellers

Newest

Trending

What buyers say about blue pla

What buyers love

What buyers complain about

Top return reasons

Common questions

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