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0000 Steel Wool

Fail

Prices span $4.06–$12.78, mostly outside the sweet spot, so 0000 Steel Wool is a Fail.

Flapen Score
41
41 / 100
Ranks 223 of 262 Industrial & Scientific niches · −11 vs the category median of 52
Market size
$972K/yr580K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
85%top-5 click share · 6 brands · 46 sellers

Flapen Score

0000 Steel Wool against its category

The dotted line is the Industrial & Scientific average. Past it, 0000 Steel Wool is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 0000 Steel Wool market on Amazon at a glance

Shoppers on Amazon United States searched for 0000 Steel Wool 580K times last year and spent an estimated $972K. The top 5 brands take 96% of clicks. Demand peaks in Apr. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 22.4% of those searches ended in a purchase.

Shoppers searched for this 580K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $972K a year.

Searches, last 12 months
580K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
22.4%
Market size, estimated
$972Ka year
Peak month
April2.0× the quietest month
Top search term
0000 steel wool220K searches a year

02 · Price

A sale here is worth $7.47.

Listings sell for $7.47 on average, from $4.06 to $12.78. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $7.47 that is $45K to $60K a year per listing.

Average price
$7.47under the $15 to $100 sweet spot
Price range
$4.06–$12.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
$45K–$60K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Abrasive & Finishing Products. It carries 5,790 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Abrasive & Finishing Products
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
5,790per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top 0000 Steel Wool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

46

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 214%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 64%

Demand

0000 Steel Wool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr · busiest ÷ quietest = 2.0×

Search terms

Top 0000 Steel Wool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 0000 steel wool220K/yr
  • steel wool 0000152K/yr
  • 0000 steel wool for cleaning43K/yr
  • 0000 steel wool for glass48K/yr
  • fine steel wool23K/yr
  • fine steel wool grade 000010K/yr
  • super fine steel wool12K/yr
  • 0000 steel wool for wood13K/yr
  • 0000 ultra fine steel wool4K/yr
  • oooo steel wool7K/yr

Reviews and returns

What reviews say buyers love and hate about 0000 Steel Wool

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Advertised Vs Actual Product”
20%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Since this was cheap and on Amazon, I should have assumed it wouldnt be as good as the photos”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 0000 Steel Wool questions

Answered from the same tracked data.