red white and blue leis
Worth a lookShows demand growing +894.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+894.7%90-day search growth — must beat 0% to launch
Review moat
Incredible39.06avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$6.25–$41.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.52avg listing price — sweet spot $15–$100
Market size
Bad$35K$35K/yr · 31K searches
According to Flapen's Amazon United States niche tracking, red white and blue leis is a $35K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 37% of demand. Verdict: Worth a look — 76/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
red white and blue leis market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $44K–$58K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #4,640
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 10.5%
- Avg brand age
- 25 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
43
Top-5 brand share
37%
Top 20: 81%
Top-5 click share
32%
Top 20: 74%
Open market
59%
- Arrowom13%
- JUNEBRUSHS6%
- LALASTAR6%
- Becfupo6%
- PhyLence5%
- FeelfunFeather5%
Demand
Weekly Amazon search volume, last 51 weeks — +894.7% search growth over the last 90 days.Top red white and blue leis search terms
- red white and blue leis11K/yr
- 4th of july leis6K/yr
- patriotic leis5K/yr
- red white blue lei4K/yr
- red white and blue lei4K/yr
Top red white and blue leis products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
4th of July Accessories 24pcs 250th Anniversary Patriotic Leis Fourth of July Clothing Costume Red Blue White Silk Flower Leis Costume Independence Day Lei for Memorial Day Patriotic Parade
Arrowom$11.164.4★46 rev
JUNEBRUSHS 24Pcs Patriotic Red White and Blue Leis 4th of July Accessories
JUNEBRUSHS$15.374.6★138 rev
LALASTAR Red White and Blue Flower Leis Memorial Day Decorations 4th of July Memorial Day Patriotic Decorations Hawaiian Luau Flower Necklace Party Favors Pack of 12
LALASTAR$10.904.3★102 rev
PhyLence 24 Pcs 4th of July 250th Anniversary Lei Necklaces Red White Blue Hawaiian Flower Leis for Independence Day Party Favors Memorial Day BBQ and Patriotic Celebration Supplies
PhyLence$8.443.7★7 rev
FeelfunFeather 25 Pack Patriotic Leis Red White and Blue Hawaiian Lei Bulk 4th of July Garlands Luau Flower Necklaces for Memorial Day Decoration Party Favors
FeelfunFeather$10.233.7★6 rev
Newest
by launch date
12 PCS Patriotic Leis Red White and Blue Flower Leis 4th of July Necklaces Garlands Independence Day Hawaiian Luau Flower Necklaces Bulk for 250th Anniversary Memorial Day Decorations Party Favors
najdeiuyt$9.083 rev
FeelfunFeather 25 Pack Patriotic Leis Red White and Blue Hawaiian Lei Bulk 4th of July Garlands Luau Flower Necklaces for Memorial Day Decoration Party Favors
FeelfunFeather$10.236 rev
PhyLence 24 Pcs 4th of July 250th Anniversary Lei Necklaces Red White Blue Hawaiian Flower Leis for Independence Day Party Favors Memorial Day BBQ and Patriotic Celebration Supplies
PhyLence$8.447 rev
Suncalla 12 Pcs Patriotic Leis Red White and Blue Flower Leis 4th of July Garlands Hawaiian Luau Flower Necklaces Bulk for Fourth of July Memorial Day Independence Day Decorations Party Favors
Suncalla$9.5947 rev
Moon Boat 60Pcs 4th of July Leis Decorations - Red White and Blue Patriotic Flower Necklaces Headbands Bracelets Bulk for Memorial Independence Day Party Favors
Moon Boat$17.563 rev
Trending
90-day click momentumMoon Boat 60Pcs 4th of July Leis Decorations - Red White and Blue Patriotic Flower Necklaces Headbands Bracelets Bulk for Memorial Independence Day Party Favors
Moon Boat$17.565.0★
Qumenan 30 Pack 4th of July Garlands Patriotic Leis Red White and Blue Leis Hawaiian Luau Flower Necklace Wreath for Independence Day Memorial Day Party Favors
Qumenan$12.534.3★
PhyLence 24 Pcs 4th of July 250th Anniversary Lei Necklaces Red White Blue Hawaiian Flower Leis for Independence Day Party Favors Memorial Day BBQ and Patriotic Celebration Supplies
PhyLence$8.443.7★
Suncalla 12 Pcs Patriotic Leis Red White and Blue Flower Leis 4th of July Garlands Hawaiian Luau Flower Necklaces Bulk for Fourth of July Memorial Day Independence Day Decorations Party Favors
Suncalla$9.594.0★
FeelfunFeather 25 Pack Patriotic Leis Red White and Blue Hawaiian Lei Bulk 4th of July Garlands Luau Flower Necklaces for Memorial Day Decoration Party Favors
FeelfunFeather$10.233.7★
What buyers say about red white and blue leis
What buyers praise and complain about, mined from review topics.What buyers love
“Decent for the price”
“Worth it”
“The colors are bright”
“Fun and festive”
“held up well”
“The headbands are lightweight”
“Did the job”
“The headbands fit my adult head comfortably”
“Sturdy and strong enough to wear all day”
“comfortable enough for hours”
What buyers complain about
“Quality was not good”
“itchy”
“The bracelet broke as soon as I picked it up”
“They dont look like the picture”
“I feel would be more comfortable on a child's sized head”
“Some of the lays were broken”
“Waste of $”
“thin”
“For the downside-there was quite a bit of shedding originally”
“Have a smell to them and clearly wont last”
Top return reasons
Common questions
- Is red white and blue leis profitable to sell on Amazon United States?
- The niche generates $35K/yr across 50 tracked products. 2 of 20 products launched in the last 360 days are still selling. 90-day search growth is +894.7%. Flapen's verdict: Worth a look (76/100).
- How competitive is the red white and blue leis niche?
- 41 brands and 43 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in red white and blue leis?
- Top complaints mined from reviews: Quality-Overall, Allergies, Durability. The return rate is 0.9%.
- What does it cost to enter the red white and blue leis niche?
- Listings span $6.25–$41.73; the average listing price is $14.52 (sweet spot $15–$100). The average incumbent carries 39 reviews — the moat a new listing must climb.