Grad Letters
PassGrad Letters scores 76 out of 100, a Pass. Shoppers spend an estimated $162K a year here, search demand grew +112.8% this quarter, and an estimated 1.0% of orders come back.
- Flapen Score
- 76 / 100Top 1% of 11,240 Home & Kitchen niches · +27 vs the category median of 4976
- Market size
- $162K/yr152K searches / yr
- 90-day growth
- +112.8%search demand this quarter
- Competition
- 30%top-5 click share · 52 brands · 58 sellers
Flapen Score
Grad Letters against its category
The dotted line is the Home & Kitchen average. Past it, Grad Letters is stronger. Inside it, weaker.
Market
The Grad Letters market on Amazon at a glance
Shoppers on Amazon United States searched for Grad Letters 152K times last year and spent an estimated $162K. The top 5 brands take 37% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 76 out of 100, a Pass.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +112.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.
- Searches, last 12 months
- 152K
- Growth, 90 days vs prior 90
- +112.8%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $162Ka year
- Peak month
- May36.6× the quietest month
- Top search term
- grad letters33K searches a year
02 · Price
A sale here is worth $40.71.
Listings sell for $40.71 on average, from $6.21 to $117.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $40.71 that is $0 to $4K a year per listing.
- Average price
- $40.71inside the $15 to $100 sweet spot
- Price range
- $6.21–$117.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #3,845 within Decorative Signs & Plaques. It carries 72 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 7.0%
- Average rank
- #3,845in Decorative Signs & Plaques
- Average rating
- 4.16 starsAmazon United States average 4.42 stars
- Average reviews
- 72per listing
- Listings tracked
- 67
04 · Newcomers
11 of last year's 40 launches cleared the first-year sales bar.
40 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 40
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Grad Letters products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
52 rising
Sellers
58
Top-5 brand share
37%
Top 20: 75%
Top-5 click share
30%
Top 20: 63%
Open market
59%
- Brand 116%
- Brand 27%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Grad Letters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 36.6×
Search terms
Top Grad Letters search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- grad letters33K/yr
- grad light up letters32K/yr
- grad marquee letters22K/yr
- grad letters with lights22K/yr
- graduation letters9K/yr
- grad light up sign8K/yr
- light up grad letters6K/yr
- grad lights5K/yr
- light up grad sign5K/yr
- grad sign with lights5K/yr
Reviews and returns
What reviews say buyers love and hate about Grad Letters
We read the reviews and the return reasons for every product selling here.
“Difficult to put together”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grad Letters questions
Answered from the same tracked data.