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Dad Picture Frame

Pass

Dad Picture Frame scores 74 out of 100, a Pass. Shoppers spend an estimated $212K a year here, search demand grew +852.5% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
74
74 / 100
Top 1% of 11,240 Home & Kitchen niches · +25 vs the category median of 49
Market size
$212K/yr300K searches / yr
90-day growth
+852.5%search demand this quarter
Competition
28%top-5 click share · 49 brands · 56 sellers

Flapen Score

Dad Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, Dad Picture Frame is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dad Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Dad Picture Frame 300K times last year and spent an estimated $212K. The top 5 brands take 42% of clicks. Demand peaks in May–Jun–Dec. Flapen scores it 74 out of 100, a Pass.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +852.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
+852.5%
Conversion, latest week
3.7%
Market size, estimated
$212Ka year
Peak month
June25.5× the quietest month
Top search term
fathers day picture frame52K searches a year

02 · Price

A sale here is worth $19.24.

Listings sell for $19.24 on average, from $6.00 to $53.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $19.24 that is $0 to $2K a year per listing.

Average price
$19.24inside the $15 to $100 sweet spot
Price range
$6.00–$53.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #2,500 within Picture Frames. It carries 494 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
75%
Out of stock, average day
5.9%
Average rank
#2,500in Picture Frames
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
494per listing
Listings tracked
68

04 · Newcomers

5 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
5Amazon's first-year sales bar
Average brand age
25 months

Products

Top Dad Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

49 falling

Sellers

56

Top-5 brand share

42%

Top 20: 79%

Top-5 click share

28%

Top 20: 62%

Open market

54%

  • Brand 112%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Dad Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Dec · busiest ÷ quietest = 25.5×

Search terms

Top Dad Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fathers day picture frame52K/yr
  • dad picture frame68K/yr
  • fathers day frame33K/yr
  • dad frame30K/yr
  • fathers day photo frame13K/yr
  • dad photo frame19K/yr
  • fathers day frames8K/yr
  • fathers day picture frames7K/yr
  • dad picture frame from daughter14K/yr
  • picture frame for dad10K/yr

Reviews and returns

What reviews say buyers love and hate about Dad Picture Frame

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Gifting Purpose”
19%of negative reviews mention “Paint Quality”
0.6%of orders come back
“paint is poor quality”
A buyer, on “Paint Quality”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dad Picture Frame questions

Answered from the same tracked data.