Beach Candle
PassBeach Candle scores 72 out of 100, a Pass. Shoppers spend an estimated $256K a year here, search demand grew +76.3% this quarter, and an estimated 0.7% of orders come back.
- Flapen Score
- 72 / 100Top 1% of 11,240 Home & Kitchen niches · +23 vs the category median of 4972
- Market size
- $256K/yr241K searches / yr
- 90-day growth
- +76.3%search demand this quarter
- Competition
- 27%top-5 click share · 35 brands · 650 sellers
Flapen Score
Beach Candle against its category
The dotted line is the Home & Kitchen average. Past it, Beach Candle is stronger. Inside it, weaker.
Market
The Beach Candle market on Amazon at a glance
Shoppers on Amazon United States searched for Beach Candle 241K times last year and spent an estimated $256K. The top 5 brands take 63% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 72 out of 100, a Pass.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +76.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $256K a year.
- Searches, last 12 months
- 241K
- Growth, 90 days vs prior 90
- +76.3%
- Conversion, latest week
- 5.4%
- Market size, estimated
- $256Ka year
- Peak month
- July4.0× the quietest month
- Top search term
- summer candle25K searches a year
02 · Price
A sale here is worth $19.79.
Listings sell for $19.79 on average, from $6.23 to $47.47. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $19.79 that is $2K to $5K a year per listing.
- Average price
- $19.79inside the $15 to $100 sweet spot
- Price range
- $6.23–$47.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #168 within Candles. It carries 1,040 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 99%
- Out of stock, average day
- 4.7%
- Average rank
- #168in Candles
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 1,040per listing
- Listings tracked
- 80
04 · Newcomers
11 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 21
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Beach Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
35 rising
Sellers
650
Top-5 brand share
63%
Top 20: 92%
Top-5 click share
27%
Top 20: 61%
Open market
33%
- Brand 134%
- Brand 210%
- Brand 39%
- Brand 46%
- Brand 54%
- Brand 64%
Demand
Beach Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.0×
Search terms
Top Beach Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- summer candle25K/yr
- summer candles25K/yr
- beach candle45K/yr
- ocean candle28K/yr
- beach candles14K/yr
- coastal candle12K/yr
- summer candles for home6K/yr
- tropical candle12K/yr
- yankee candle sun and sand9K/yr
- coastal candles9K/yr
Reviews and returns
What reviews say buyers love and hate about Beach Candle
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beach Candle questions
Answered from the same tracked data.