21st Birthday Decorations for Her
MaybeThe top 5 brands take only 28% of clicks. But demand is soft, at -13.3% this quarter, so 21st Birthday Decorations for Her is a Maybe.
- Flapen Score
- 63 / 100Top 5% of 11,240 Home & Kitchen niches · +14 vs the category median of 4963
- Market size
- $1.8M/yr3.6M searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 27%top-5 click share · 63 brands · 82 sellers
Flapen Score
21st Birthday Decorations for Her against its category
The dotted line is the Home & Kitchen average. Past it, 21st Birthday Decorations for Her is stronger. Inside it, weaker.
Market
The 21st Birthday Decorations for Her market on Amazon at a glance
Shoppers on Amazon United States searched for 21st Birthday Decorations for Her 3.6M times last year and spent an estimated $1.8M. The top 5 brands take 28% of clicks. Demand peaks in Sep. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.
- Searches, last 12 months
- 3.6M
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $1.8Ma year
- Peak month
- September2.0× the quietest month
- Top search term
- 21st birthday decorations1.4M searches a year
02 · Price
A sale here is worth $13.51.
Listings sell for $13.51 on average, from $4.73 to $42.81. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At $13.51 that is $14K to $17K a year per listing.
- Average price
- $13.51under the $15 to $100 sweet spot
- Price range
- $4.73–$42.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $14K–$17K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #1,378 within Party Packs. It carries 814 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #1,378in Party Packs
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 814per listing
- Listings tracked
- 81
04 · Newcomers
11 of last year's 29 launches cleared the first-year sales bar.
29 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 29
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top 21st Birthday Decorations for Her products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
63 falling
Sellers
82
Top-5 brand share
28%
Top 20: 68%
Top-5 click share
27%
Top 20: 57%
Open market
67%
- Brand 16%
- Brand 26%
- Brand 35%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
21st Birthday Decorations for Her search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.0×
Search terms
Top 21st Birthday Decorations for Her search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 21st birthday decorations1.4M/yr
- 21st birthday490K/yr
- 21st birthday decorations for her339K/yr
- 21 birthday decorations for her96K/yr
- happy 21st birthday decorations93K/yr
- 21st birthday decor44K/yr
- happy 21st birthday32K/yr
- 21 birthday29K/yr
- 21st17K/yr
- 21st birthday for her16K/yr
Reviews and returns
What reviews say buyers love and hate about 21st Birthday Decorations for Her
We read the reviews and the return reasons for every product selling here.
“Not a good quality product, breaks eassy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
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FAQ
Common 21st Birthday Decorations for Her questions
Answered from the same tracked data.