Skip to content

20x24 Picture Frame

Maybe

Products sell for $37.39 on average, inside the sweet spot. But the average product has 5,482 reviews to catch up to, so 20x24 Picture Frame is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 49
Market size
$736K/yr422K searches / yr
90-day growth
+14.6%search demand this quarter
Competition
35%top-5 click share · 31 brands · 37 sellers

Flapen Score

20x24 Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, 20x24 Picture Frame is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20x24 Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 20x24 Picture Frame 422K times last year and spent an estimated $736K. The top 5 brands take 56% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 422K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $736K a year.

Searches, last 12 months
422K
Growth, 90 days vs prior 90
+14.6%
Conversion, latest week
4.7%
Market size, estimated
$736Ka year
Peak month
December1.4× the quietest month
Top search term
20x24 picture frame114K searches a year

02 · Price

A sale here is worth $37.39.

Listings sell for $37.39 on average, from $21.81 to $73.45. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $37.39 that is $9K to $19K a year per listing.

Average price
$37.39inside the $15 to $100 sweet spot
Price range
$21.81–$73.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$9K–$19K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #174 within Picture Frames. It carries 5,482 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
96%
Out of stock, average day
6.4%
Average rank
#174in Picture Frames
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
5,482per listing
Listings tracked
51

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top 20x24 Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

37

Top-5 brand share

56%

Top 20: 91%

Top-5 click share

35%

Top 20: 69%

Open market

37%

  • Brand 117%
  • Brand 214%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

20x24 Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 20x24 Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 20x24 picture frame114K/yr
  • 20x24 frame50K/yr
  • 20x24 frame with mat32K/yr
  • 20 x 24 picture frame37K/yr
  • 20x24 frame matted to 16x2035K/yr
  • 20 x 24 frame19K/yr
  • 20x24 frame with mat for 16x20 print9K/yr
  • frame matted to 16x2018K/yr
  • 24x20 frame13K/yr
  • 20x24 poster frame11K/yr

Reviews and returns

What reviews say buyers love and hate about 20x24 Picture Frame

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Frame Quality”
26%of negative reviews mention “Frame Quality”
3.9%of orders come back
“frame were defective”
A buyer, on “Frame Quality”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 20x24 Picture Frame questions

Answered from the same tracked data.