16x24 frame
Launch itA $2.7M/yr market growing +3.1% this quarter with returns at 3.2% — clears our launch bar.
Market size
Incredible$2.7M$2.7M/yr · 1.6M searches
Avg price
Incredible$25.06avg listing price — sweet spot $15–$100
Price range
Great$12.72–$37.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Review moat
Bad8,687.5avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 16x24 frame is a $2.7M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Dec. Verdict: Launch it — 59/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
16x24 frame market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- $2.5M–$3.1M
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
24
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
53%
Top 20: 89%
Open market
24%
- upsimples35%
- MCS21%
- Americanflat7%
- euwazram5%
- Fisnish4%
- QOTIB4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top 16x24 frame search terms
- 16x24 frame673K/yr
- 16x24 picture frame149K/yr
- 24x16 frame104K/yr
- 16 x 24 picture frame141K/yr
- 16x24 poster frame148K/yr
- 16 x 24 frame47K/yr
- 24 x 16 frame38K/yr
- 16 x 24 poster frame44K/yr
- poster frame 16x2431K/yr
- 24x16 picture frame22K/yr
Top 16x24 frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
upsimples 16x24 Picture Frame Display Pictures 14x20 with Mat or 16 x 24 Without Wall Hanging Poster Frames Black 1 Pack
upsimples$21.924.5★41,299 rev
upsimples 16x24 Poster Frame Easy Slide-In Assembly Black 3 Pack
upsimples$29.404.2★7,650 rev
MCS Studio Gallery 16x24 Poster Frame Black Woodgrain Engineered Wood Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
MCS$23.004.7★35,786 rev
Americanflat 16x24 Poster Frame with Polished Front Cover - Slide-In Photo Frame with Buildable Molding - Fusion Collection - Picture Frames for Wall Display - Black
Americanflat$17.234.3★1,172 rev
euwazram Matte Black 16x24 Frame - Single Frame 16 x 24 Poster Frame for Artwork Puzzles Photos and Movie Posters Picture Frames
euwazram$17.974.6★288 rev
Newest
by launch dateAmericanflat 16x24 Poster Frame with Polished Front Cover - Slide-In Photo Frame with Buildable Molding - Fusion Collection - Picture Frames for Wall Display - Black
Americanflat$17.231,172 rev
QOTIB 16x24 Picture Frame for Wall Hanging Wood 16 x 24 Frame 40x60 cm Poster Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack
QOTIB$22.661,645 rev
Black 16x24 Picture Frame Set of 2 Slide-In Strips Wall Hanging Frame
Wyxgiv$22.64354 rev
upsimples 16x24 Poster Frame Easy Slide-In Assembly Gold 3 Pack
upsimples$32.667,650 rev
Fisnish 16x24 Picture Frame Classic Brown 16 x 24 Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack
Fisnish$29.563,543 rev
Trending
90-day click momentumBlack 16x24 Picture Frame Set of 2 Slide-In Strips Wall Hanging Frame
Wyxgiv$22.644.2★
euwazram Matte Black 16x24 Frame - Single Frame 16 x 24 Poster Frame for Artwork Puzzles Photos and Movie Posters Picture Frames
euwazram$17.974.6★
Artmag Magnetic Poster Hanger Frame 16x24 16x22 16x20 Light Wood Wooden Magnet Canvas Artwork Print Poster Hangers Frames Hanging Kit (Walnut 16)
Artmag$12.724.7★
upsimples 16x24 Poster Frame Easy Slide-In Assembly Gold 3 Pack
upsimples$32.664.2★
QOTIB 16x24 Picture Frame for Wall Hanging Wood 16 x 24 Frame 40x60 cm Poster Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack
QOTIB$22.664.3★
What buyers say about 16x24 frame
What buyers praise and complain about, mined from review topics.What buyers love
“Decent frame”
“Very nice quality, looks great & easy to hang”
“Good for the price”
“As advertised”
“easy to assemble”
“which keeps it lightweight”
“sizing is accurate”
“Easy peasy”
“Seems to be holding up just fine”
“It is durable”
What buyers complain about
“The frame is plastic”
“Horrible quality”
“Too flimsy”
“Overpriced”
“pretty expensive for the material”
“Doesn't fit a 16 x 24 picture in it”
“Not very durable”
“Thin”
“Very difficult to disassemble”
“Cant even hang it”
Top return reasons
Common questions
- Is 16x24 frame profitable to sell on Amazon United States?
- The niche generates $2.7M/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Launch it (59/100).
- How competitive is the 16x24 frame niche?
- 20 brands and 24 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in 16x24 frame?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Strength. The return rate is 3.2%.
- When does demand for 16x24 frame peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the 16x24 frame niche?
- Listings span $12.72–$37.86; the average listing price is $25.06 (sweet spot $15–$100). The average incumbent carries 8,688 reviews — the moat a new listing must climb.