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16x20 Gold Frame

Maybe

Products sell for $32.99 on average, inside the sweet spot. But an estimated 5.6% of orders come back, so 16x20 Gold Frame is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 49
Market size
$496K/yr316K searches / yr
90-day growth
+24.5%search demand this quarter
Competition
42%top-5 click share · 23 brands · 25 sellers

Flapen Score

16x20 Gold Frame against its category

The dotted line is the Home & Kitchen average. Past it, 16x20 Gold Frame is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 16x20 Gold Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 16x20 Gold Frame 316K times last year and spent an estimated $496K. The top 5 brands take 63% of clicks. Demand peaks in Jul–Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $496K a year.

Searches, last 12 months
316K
Growth, 90 days vs prior 90
+24.5%
Conversion, latest week
4.8%
Market size, estimated
$496Ka year
Peak month
August2.2× the quietest month
Top search term
16x20 gold frame92K searches a year

02 · Price

A sale here is worth $32.99.

Listings sell for $32.99 on average, from $19.95 to $55.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $32.99 that is $8K to $16K a year per listing.

Average price
$32.99inside the $15 to $100 sweet spot
Price range
$19.95–$55.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #456 within Picture Frames. It carries 6,747 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
4.7%
Average rank
#456in Picture Frames
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
6,747per listing
Listings tracked
32

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
34 months

Products

Top 16x20 Gold Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

25

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

42%

Top 20: 85%

Open market

33%

  • Brand 131%
  • Brand 210%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

16x20 Gold Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.2×

Search terms

Top 16x20 Gold Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 16x20 gold frame92K/yr
  • gold picture frames 16x2024K/yr
  • 16x20 frames gold27K/yr
  • gold frame 16x2018K/yr
  • gold 16x20 frame11K/yr
  • gold frames 16x2022K/yr
  • 16 x 20 gold frame16K/yr
  • 16x20 gold frames13K/yr
  • 16x20 frame gold13K/yr
  • 16x20 vintage frame14K/yr

Reviews and returns

What reviews say buyers love and hate about 16x20 Gold Frame

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Frame Quality”
26%of negative reviews mention “Quality-Overall”
5.6%of orders come back
“Over all just an insanely cheap product”
A buyer, on “Quality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 16x20 Gold Frame questions

Answered from the same tracked data.