16x20 Frames
MaybeShoppers spend an estimated $4.5M a year here. But the average product has 12,854 reviews to catch up to, so 16x20 Frames is a Maybe.
- Flapen Score
- 60 / 100Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 4960
- Market size
- $4.5M/yr3.3M searches / yr
- 90-day growth
- +9.4%search demand this quarter
- Competition
- 45%top-5 click share · 19 brands · 23 sellers
Flapen Score
16x20 Frames against its category
The dotted line is the Home & Kitchen average. Past it, 16x20 Frames is stronger. Inside it, weaker.
Market
The 16x20 Frames market on Amazon at a glance
Shoppers on Amazon United States searched for 16x20 Frames 3.3M times last year and spent an estimated $4.5M. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.5M a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- +9.4%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $4.5Ma year
- Peak month
- December1.5× the quietest month
- Top search term
- 16x20 frames1.2M searches a year
02 · Price
A sale here is worth $24.38.
Listings sell for $24.38 on average, from $10.04 to $43.39. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $24.38 that is $146K to $195K a year per listing.
- Average price
- $24.38inside the $15 to $100 sweet spot
- Price range
- $10.04–$43.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $146K–$195K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #113 within Picture Frames. It carries 12,854 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #113in Picture Frames
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 12,854per listing
- Listings tracked
- 33
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top 16x20 Frames products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
upsimples 16x20 Picture Frame Display Pictures 11x14 with Mat or 16 x 20 Without Wall Hanging Poster Frame Black 1 Pack
- Price
- $21.91
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 3y ago

MCS Studio Gallery 16x20 Poster Frame Black Woodgrain Engineered Wood Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
- Price
- $19.14
- Rating
- 4.7/5
- Reviews
- 35,786
- Age
- 6y ago

upsimples 16x20 Poster Frame Easy Slide-In Assembly Black 3 Pack
- Price
- $28.13
- Rating
- 4.2/5
- Reviews
- 7,650
- Age
- 3y ago

MCS Studio Gallery 16x20 Poster Frame Walnut Woodgrain Engineered Wood Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
- Price
- $22.96
- Rating
- 4.7/5
- Reviews
- 35,786
- Age
- 3y ago

upsimples 16x20 Picture Frame Set of 5 Display Pictures 11x14 with Mat or 16 x 20 Without Wall Gallery Poster Frames Black
- Price
- $43.39
- Rating
- 4.6/5
- Reviews
- 72,210
- Age
- 6y ago
Trending
estimated 90-day click momentum
16x20 Picture Frame Black Flat Profile Wall Photo Frame
- Price
- $10.04
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 2mo ago

A PLUS MAX 16x20 Picture Frame Black Light Weight Wall Mount
- Price
- $19.01
- Rating
- 4.3/5
- Reviews
- 5,940
- Age
- 2y ago

upsimples 16x20 Picture Frame Solid Wooden Nursery Wall Frames Set of 3
- Price
- $40.56
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1y ago

Golden State Art 16x20 Ornate Picture Frame Holds 11x14 Photo Green Gold
- Price
- $34.86
- Rating
- 4.6/5
- Reviews
- 459
- Age
- 2y ago

Amazon Basics Wood Poster Rectangular Frame 16 x 20 Black
- Price
- $18.34
- Rating
- 4.6/5
- Reviews
- 791
- Age
- 11mo ago
Newest
by launch date
16x20 Picture Frame Black Flat Profile Wall Photo Frame
- Price
- $10.04
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 2mo ago

Amazon Basics Wood Poster Rectangular Frame 16 x 20 Black
- Price
- $18.34
- Rating
- 4.6/5
- Reviews
- 791
- Age
- 11mo ago

upsimples 16x20 Picture Frame Solid Wooden Nursery Wall Frames Set of 3
- Price
- $40.56
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1y ago

Americanflat 16x20 Picture Frame with Polished Front Cover - Slide-In Photo Frame with Buildable Molding - Fusion Collection - Picture Frames for Wall Display - Black
- Price
- $15.19
- Rating
- 4.3/5
- Reviews
- 1,172
- Age
- 1y ago

upsimples 16x20 Picture Frame Solid Wooden Nursery Decor 1Pack Natural
- Price
- $24.82
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
23
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 85%
Open market
21%
- upsimples34%
- MCS21%
- Americanflat9%
- ENJOYBASICS6%
- LUCKYLIFE4%
- Amazon Basics4%
Demand
16x20 Frames search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top 16x20 Frames search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 16x20 frames1.2M/yr
- 16x20 frame403K/yr
- 16 x 20 picture frame323K/yr
- 16x20 picture frames for wall220K/yr
- picture frames 16x20226K/yr
- 16x20 frame with mat128K/yr
- 16x20 picture frame101K/yr
- 16 x 20 frame101K/yr
- 20x16 picture frame84K/yr
- 16x20 wood frame49K/yr
Reviews and returns
What reviews say buyers love and hate about 16x20 Frames
We read the reviews and the return reasons for every product selling here.
“Frame and plastic”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 16x20 Frames questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









