12x40 Pillow Insert

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $859K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+30.6%

Conversion, latest week

3.1%

Market size, estimated

$859Ka year

Peak month

July6.3× the quietest month

Top search term

pink pillows438K searches a year

Listings sell for $18.61 on average, from $8.46 to $42.55. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $18.61 that is $9K to $14K a year per listing.

Average price

$18.61inside the $15 to $100 sweet spot

Price range

$8.46–$42.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$9K–$14K

Returns

2.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #166 within Decorative Pillows, Inserts & Covers. It carries 4,320 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#166in Decorative Pillows, Inserts & Covers

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

4,320per listing

Listings tracked

51

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

36 months