Is zzzquil profitable to sell on Amazon United States?

The niche generates $44K/yr across 5 tracked products. 90-day search growth is +6.9%. Flapen's verdict: Skip it (28/100).

How competitive is the zzzquil niche?

3 brands and 31 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in zzzquil?

Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Taste-Overall. The return rate is 0.0%.

When does demand for zzzquil peak?

Demand peaks in Jan–Aug–Sep–Oct; the busiest month runs 2.4× the quietest.

What does it cost to enter the zzzquil niche?

Listings span $5.64–$13.54; the average listing price is $9.11 (sweet spot $15–$100). The average incumbent carries 21,150 reviews — the moat a new listing must climb.

zzzquil

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.9%

90-day search growth — must beat 0% to launch

Avg price

Okay$9.11

avg listing price — sweet spot $15–$100

Review moat

Bad21,150

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$44K

$44K/yr · 121K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$5.64–$13.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, zzzquil is a $44K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Aug–Sep–Oct. Verdict: Skip it — 28/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

zzzquil market data

Units sold / yr: 6K–8K; avg 1,250–1,500/product
Revenue / yr: $55K–$73K; units × avg price
Conversion rate: 4.0%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 81 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Amazon Basic Care87%
HealthA2Z8%
Unisom5%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +6.9% search growth over the last 90 days.

Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 2.4×

Open Trend

Top zzzquil search terms

ambien49K/yr +19.4%0.6% conv.
zolpidem23K/yr +8.5%0.2% conv.
amazon sleep aid22K/yr -3.7%20.7% conv.
zolpidem 10 mg12K/yr +30.7%0.1% conv.
ambien 10 mg4K/yr -16.5%0.0% conv.
ambian4K/yr +7.6%0.7% conv.
daridorexant2K/yr -26.4%0.7% conv.
zolpidem 10mg tablets2K/yr -4.0%0.4% conv.
sleep aid amazon3K/yr -71.3%19.0% conv.

All search terms

Top zzzquil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basic Care Nighttime Sleep Aid Tablets for Adults Doxylamine Succinate 25 mg 96 Count

Amazon Basic Care$10.144.4★41,104 rev

Amazon Basic Care Nighttime Sleep-Aid Liquid for Adults Helps Fall Asleep Fast Diphenhydramine HCl 50 mg Mixed Berry Flavor 12 fl oz (Pack of 1)

Amazon Basic Care$5.644.5★7,621 rev

Unisom SleepTabs Nighttime Sleep-aid Doxylamine Succinate 80 Tablets

Unisom$13.544.6★12,439 rev

HealthA2Z Sleep Aid Diphenhydramine Softgels 50mg Supports Deeper Restful Sleeping (100 Counts)

HealthA2Z$6.164.5★22,293 rev

HealthA2Z Sleep Aid Diphenhydramine Softgels 50mg Supports Deeper Restful Sleeping (250 Counts)

HealthA2Z$10.074.5★22,293 rev

Newest

by launch date

HealthA2Z Sleep Aid Diphenhydramine Softgels 50mg Supports Deeper Restful Sleeping (100 Counts)

HealthA2Z$6.1622,293 rev

4y ago

HealthA2Z Sleep Aid Diphenhydramine Softgels 50mg Supports Deeper Restful Sleeping (250 Counts)

HealthA2Z$10.0722,293 rev

6y ago

Amazon Basic Care Nighttime Sleep-Aid Liquid for Adults Helps Fall Asleep Fast Diphenhydramine HCl 50 mg Mixed Berry Flavor 12 fl oz (Pack of 1)

Amazon Basic Care$5.647,621 rev

6y ago

Amazon Basic Care Nighttime Sleep Aid Tablets for Adults Doxylamine Succinate 25 mg 96 Count

Amazon Basic Care$10.1441,104 rev

8y ago

Unisom SleepTabs Nighttime Sleep-aid Doxylamine Succinate 80 Tablets

Unisom$13.5412,439 rev

10y ago

What buyers say about zzzquil

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality41%

“Helps With Sleep”

Value For Money14%

“Best price”

Efficiency9%

“Works quickly”

Quality-Overall7%

“the tablets have been consistent in quality”

Advertised Vs Actual Product4%

“As advertised”

Dosage2%

“Very good 👍 These pills help instantly I recommend for everyone to buy”

Taste-Overall2%

“it doesnt leave any weird aftertaste”

Ease Of Use2%

“Easy to use”

Ease Of Chewing/Swallowing1%

“ease of swallow”

Side Effects1%

“The effects are consistent”

What buyers complain about

Sleep Quality34%

“Did not help me sleep”

Functionality-Overall17%

“Not effective”

Taste-Overall6%

“Disgusting taste”

Dosage6%

“Although I try to take half of dosage”

Side Effects4%

“terrible side effects”

Strength3%

“Not as strong as needed”

Value For Money3%

“much more expensive”

Quality-Overall2%

“Garbage”

Allergies1%

“allergic reaction”

Ingredients-Overall1%

“The chemical is psycho-active”

Common questions

Is zzzquil profitable to sell on Amazon United States?: The niche generates $44K/yr across 5 tracked products. 90-day search growth is +6.9%. Flapen's verdict: Skip it (28/100).
How competitive is the zzzquil niche?: 3 brands and 31 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in zzzquil?: Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Taste-Overall. The return rate is 0.0%.
When does demand for zzzquil peak?: Demand peaks in Jan–Aug–Sep–Oct; the busiest month runs 2.4× the quietest.
What does it cost to enter the zzzquil niche?: Listings span $5.64–$13.54; the average listing price is $9.11 (sweet spot $15–$100). The average incumbent carries 21,150 reviews — the moat a new listing must climb.