Zzzquil
FailThe top 5 products take 100% of clicks, so Zzzquil is a Fail.
- Flapen Score
- 28 / 100Ranks 14,545 of 14,768 Health & Household niches · −21 vs the category median of 4928
- Market size
- $44K/yr121K searches / yr
- 90-day growth
- +6.9%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 31 sellers
Flapen Score
Zzzquil against its category
The dotted line is the Health & Household average. Past it, Zzzquil is stronger. Inside it, weaker.
Market
The Zzzquil market on Amazon at a glance
Shoppers on Amazon United States searched for Zzzquil 121K times last year and spent an estimated $44K. All 3 brands take every click. Demand peaks in Jan–Aug–Sep–Oct. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- +6.9%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $44Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- ambien49K searches a year
02 · Price
A sale here is worth $9.11.
Listings sell for $9.11 on average, from $5.64 to $13.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,250 to 1,500 of them. At $9.11 that is $11K to $14K a year per listing.
- Average price
- $9.11under the $15 to $100 sweet spot
- Price range
- $5.64–$13.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $11K–$14K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Sleep Aids. It carries 21,150 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #19in Sleep Aids
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 21,150per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Zzzquil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basic Care Nighttime Sleep Aid Tablets for Adults Doxylamine Succinate 25 mg 96 Count
- Price
- $10.14
- Rating
- 4.4/5
- Reviews
- 41,104
- Age
- 8y ago

Amazon Basic Care Nighttime Sleep-Aid Liquid for Adults Helps Fall Asleep Fast Diphenhydramine HCl 50 mg Mixed Berry Flavor 12 fl oz (Pack of 1)
- Price
- $5.64
- Rating
- 4.5/5
- Reviews
- 7,621
- Age
- 6y ago

Unisom SleepTabs Nighttime Sleep-aid Doxylamine Succinate 80 Tablets
- Price
- $13.54
- Rating
- 4.6/5
- Reviews
- 12,439
- Age
- 10y ago

HealthA2Z Sleep Aid Diphenhydramine Softgels 50mg Supports Deeper Restful Sleeping (100 Counts)
- Price
- $6.16
- Rating
- 4.5/5
- Reviews
- 22,293
- Age
- 4y ago

HealthA2Z Sleep Aid Diphenhydramine Softgels 50mg Supports Deeper Restful Sleeping (250 Counts)
- Price
- $10.07
- Rating
- 4.5/5
- Reviews
- 22,293
- Age
- 6y ago
Trending
estimated 90-day click momentum
HealthA2Z Sleep Aid Diphenhydramine Softgels 50mg Supports Deeper Restful Sleeping (100 Counts)
- Price
- $6.16
- Rating
- 4.5/5
- Reviews
- 22,293
- Age
- 4y ago

Unisom SleepTabs Nighttime Sleep-aid Doxylamine Succinate 80 Tablets
- Price
- $13.54
- Rating
- 4.6/5
- Reviews
- 12,439
- Age
- 10y ago

Amazon Basic Care Nighttime Sleep-Aid Liquid for Adults Helps Fall Asleep Fast Diphenhydramine HCl 50 mg Mixed Berry Flavor 12 fl oz (Pack of 1)
- Price
- $5.64
- Rating
- 4.5/5
- Reviews
- 7,621
- Age
- 6y ago

Amazon Basic Care Nighttime Sleep Aid Tablets for Adults Doxylamine Succinate 25 mg 96 Count
- Price
- $10.14
- Rating
- 4.4/5
- Reviews
- 41,104
- Age
- 8y ago

HealthA2Z Sleep Aid Diphenhydramine Softgels 50mg Supports Deeper Restful Sleeping (250 Counts)
- Price
- $10.07
- Rating
- 4.5/5
- Reviews
- 22,293
- Age
- 6y ago
Newest
by launch date
HealthA2Z Sleep Aid Diphenhydramine Softgels 50mg Supports Deeper Restful Sleeping (100 Counts)
- Price
- $6.16
- Rating
- 4.5/5
- Reviews
- 22,293
- Age
- 4y ago

HealthA2Z Sleep Aid Diphenhydramine Softgels 50mg Supports Deeper Restful Sleeping (250 Counts)
- Price
- $10.07
- Rating
- 4.5/5
- Reviews
- 22,293
- Age
- 6y ago

Amazon Basic Care Nighttime Sleep-Aid Liquid for Adults Helps Fall Asleep Fast Diphenhydramine HCl 50 mg Mixed Berry Flavor 12 fl oz (Pack of 1)
- Price
- $5.64
- Rating
- 4.5/5
- Reviews
- 7,621
- Age
- 6y ago

Amazon Basic Care Nighttime Sleep Aid Tablets for Adults Doxylamine Succinate 25 mg 96 Count
- Price
- $10.14
- Rating
- 4.4/5
- Reviews
- 41,104
- Age
- 8y ago

Unisom SleepTabs Nighttime Sleep-aid Doxylamine Succinate 80 Tablets
- Price
- $13.54
- Rating
- 4.6/5
- Reviews
- 12,439
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
31
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Amazon Basic Care87%
- HealthA2Z8%
- Unisom5%
Demand
Zzzquil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 2.4×
Search terms
Top Zzzquil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ambien49K/yr
- zolpidem23K/yr
- amazon sleep aid22K/yr
- zolpidem 10 mg12K/yr
- ambien 10 mg4K/yr
- ambian4K/yr
- daridorexant2K/yr
- zolpidem 10mg tablets2K/yr
- sleep aid amazon3K/yr
Reviews and returns
What reviews say buyers love and hate about Zzzquil
We read the reviews and the return reasons for every product selling here.
“Did not help me sleep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zzzquil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









