zyrtec
Launch itA $32.0M/yr market growing +10.9% this quarter with returns at 0.0% — clears our launch bar.
Market size
Incredible$32.0M$32.0M/yr · 8.5M searches
Conversion
Incredible20.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$18.58avg listing price — sweet spot $15–$100
Price range
Good$3.09–$41.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Review moat
Bad24,875.86avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, zyrtec is a $32.0M/yr Amazon United States market (8.5M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–May. Verdict: Launch it — 58/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
zyrtec market data
- Units sold / yr
- 1.0M–1.0M
- avg 60,000–80,000/product
- Revenue / yr
- $18.6M–$18.6M
- units × avg price
- Conversion rate
- 20.2%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 96 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
85
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
3%
- Zyrtec42%
- Amazon Basic Care39%
- ValuMeds9%
- HealthA2Z3%
- Claritin3%
- TIME-CAP LABS, INC.2%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.7×
Top zyrtec search terms
- zyrtec2.4M/yr
- allergy medicine2.3M/yr
- zyrtec allergy pills1.2M/yr
- allergy pills447K/yr
- allergy437K/yr
- allergy relief359K/yr
- antihistamine211K/yr
- allergy meds146K/yr
- non drowsy allergy medicine149K/yr
- allergy medicine non drowsy103K/yr
Top zyrtec products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basic Care All Day Allergy Cetirizine Hydrochloride Tablets 10 mg 24-Hour Relief for Sneezing Runny Nose Itchy Eyes & Throat Indoor & Outdoor Allergy Relief 365 Count
Amazon Basic Care$14.504.7★70,891 rev
Zyrtec Allergy Medicine 24-Hour Allergy Relief Cetirizine Tablets for Symptoms Like Sneezing Runny Nose Itchy Watery Eyes Bundle Pack 30-Count Plus 3x1-Count Packs
Zyrtec$21.884.8★10,905 rev
Zyrtec 24 Hour Allergy Relief Tablets Cetirizine Tablets for Symptoms Like Sneezing Runny Nose Itchy Watery Eyes 90-Count Size Plus 3x1-Count Packs
Zyrtec$41.594.8★5,381 rev
Zyrtec 24 Hour Allergy Relief Tablets Indoor & Outdoor Allergy Medicine for Adults with 5 mg Cetirizine Hydrochloride Relief of Runny Nose Sneezing Itchy Eyes Plus Dust Mold & Pet Dander 35 ct
Zyrtec$19.004.7★1,169 rev
ValuMeds 24-Hour Allergy Medicine Antihistamine for Pollen Hay Fever Dry Itchy Eyes Allergies | Cetirizine HCl 10mg Caplets Compare to Leading Brand (300 Count)
ValuMeds$11.044.7★36,515 rev
Newest
by launch date
Allegra Adult 24-Hour Allergy Relief Tablets Non-Drowsy Indoor and Outdoor Allergy Medicine 180 mg Fexofenadine HCI Antihistamine Pill 90 Count Plus 1 Count Travel Pack
Allegra$38.83660 rev
Zyrtec Allergy Medicine Relief for Full 24 Hours Cetirizine Tablets Take on Symptoms Like Sneezing Runny Nose Itchy Watery Eyes and Itchy Nose or Throat 75 Count Size
Zyrtec$35.141,036 rev
Zyrtec 24 Hour Allergy Relief Tablets Indoor & Outdoor Allergy Medicine for Adults with 5 mg Cetirizine Hydrochloride Relief of Runny Nose Sneezing Itchy Eyes Plus Dust Mold & Pet Dander 35 ct
Zyrtec$19.001,169 rev
Zyrtec 24 Hour Allergy Relief Tablets Cetirizine Tablets for Symptoms Like Sneezing Runny Nose Itchy Watery Eyes 90-Count Size Plus 3x1-Count Packs
Zyrtec$41.595,381 rev
Claritin Allergy Medicine for Adults 24-Hour Non-Drowsy Loratadine 10mg Pills Antihistamine 30 Tablets + 1ct On-The-Go Relief
Claritin$20.563,694 rev
Trending
90-day click momentum
Zyrtec Allergy Medicine Relief for 24 Hours Cetirizine Tablets 10 mg for Symptoms Like Sneezing Runny Nose Itchy Watery Eyes and Itchy Nose or Throat 45 Count Size
Zyrtec$27.294.8★
Allegra Adult 24-Hour Allergy Relief Tablets Non-Drowsy Indoor and Outdoor Allergy Medicine 180 mg Fexofenadine HCI Antihistamine Pill 90 Count Plus 1 Count Travel Pack
Allegra$38.834.8★
Amazon Basic Care Allergy Relief Loratadine Tablets 10 mg 24-Hour Non-Drowsy Antihistamine for Runny Nose Sneezing Itchy Eyes 300 Count (Packaging may vary)
Amazon Basic Care$10.444.7★
Zyrtec 24 Hour Allergy Relief Tablets Indoor & Outdoor Allergy Medicine for Adults with 5 mg Cetirizine Hydrochloride Relief of Runny Nose Sneezing Itchy Eyes Plus Dust Mold & Pet Dander 35 ct
Zyrtec$19.004.7★
Benadryl Extra Strength Relief Allergy Tablets 50 mg Diphenhydramine HCl 2X The Strength in One Pill Compared to 1 of the Ultratabs Works When You Need it Most 24 Count
Benadryl$8.064.8★
What buyers say about zyrtec
What buyers praise and complain about, mined from review topics.What buyers love
“They are affordable”
“Best allergy med”
“works effectively”
“Arrived as described”
“Always consistent with quality”
“Very effective”
“Sinus Relief”
“Sleeping great”
“Great value and love that they are chewable for the kiddos with flavor”
“Convenient to use”
What buyers complain about
“my skin was itchy”
“Did not work”
“Waste of money”
“No info on the dosage”
“I couldn't sleep”
“Not as pictured”
“Side Effects”
“Not as good as other citerizene products”
“Weak does not do anything”
“It is a small tablet”
Top return reasons
Common questions
- Is zyrtec profitable to sell on Amazon United States?
- The niche generates $32.0M/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Launch it (58/100).
- How competitive is the zyrtec niche?
- 9 brands and 85 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in zyrtec?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for zyrtec peak?
- Demand peaks in Apr–May; the busiest month runs 2.7× the quietest.
- What does it cost to enter the zyrtec niche?
- Listings span $3.09–$41.59; the average listing price is $18.58 (sweet spot $15–$100). The average incumbent carries 24,876 reviews — the moat a new listing must climb.