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Zyrtec

Maybe

Shoppers spend an estimated $32.0M a year here. But the top 5 brands take 95% of clicks, so Zyrtec is a Maybe.

Flapen Score
58
58 / 100Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49
Market size
$32.0M/yr8.5M searches / yr
90-day growth
+10.9%search demand this quarter
Competition
59%top-5 click share · 9 brands · 85 sellers

Flapen Score

Zyrtec against its category

The dotted line is the Health & Household average. Past it, Zyrtec is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Zyrtec market on Amazon at a glance

Shoppers on Amazon United States searched for Zyrtec 8.5M times last year and spent an estimated $32.0M. The top 5 brands take 95% of clicks. Demand peaks in Apr–May. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 20.2% of those searches ended in a purchase.

Shoppers searched for this 8.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32.0M a year.

Searches, last 12 months
8.5M
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
20.2%
Market size, estimated
$32.0Ma year
Peak month
April2.7× the quietest month
Top search term
zyrtec2.4M searches a year

02 · Price

A sale here is worth $18.58.

Listings sell for $18.58 on average, from $3.09 to $41.59. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At $18.58 that is $1.1M to $1.5M a year per listing.

Average price
$18.58inside the $15 to $100 sweet spot
Price range
$3.09–$41.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1,000,000 or moreAmazon's top range
Units per listing a year
60,000–80,000
Revenue per listing a year
$1.1M–$1.5M
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Allergy, Sinus & Asthma. It carries 24,876 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Allergy, Sinus & Asthma
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
24,876per listing
Listings tracked
22

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
96 months

Products

Top Zyrtec products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

85

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

3%

  • Brand 142%
  • Brand 239%
  • Brand 39%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 3%)

Demand

Zyrtec search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.7×

Search terms

Top Zyrtec search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zyrtec2.4M/yr
  • allergy medicine2.3M/yr
  • zyrtec allergy pills1.2M/yr
  • allergy pills447K/yr
  • allergy437K/yr
  • allergy relief359K/yr
  • antihistamine211K/yr
  • allergy meds146K/yr
  • non drowsy allergy medicine149K/yr
  • allergy medicine non drowsy103K/yr

Reviews and returns

What reviews say buyers love and hate about Zyrtec

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
28%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“my skin was itchy”
A buyer, on “Allergies”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

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FAQ

Common Zyrtec questions

Answered from the same tracked data.