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Zurith Ear Drops

Maybe

Search demand grew >1,000% this quarter. But shoppers spend an estimated $28K a year here, so Zurith Ear Drops is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 14,768 Health & Household niches · +14 vs the category median of 49
Market size
$28K/yr11K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
84%top-5 click share · 8 brands · 11 sellers

Flapen Score

Zurith Ear Drops against its category

The dotted line is the Health & Household average. Past it, Zurith Ear Drops is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zurith Ear Drops market on Amazon at a glance

Shoppers on Amazon United States searched for Zurith Ear Drops 11K times last year and spent an estimated $28K. The top 5 brands take 90% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
11.4%
Market size, estimated
$28Ka year
Top search term
zurith auraclear ear cleaning and relief drops5K searches a year

02 · Price

A sale here is worth $22.31.

Listings sell for $22.31 on average, from $11.40 to $29.52. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $22.31 that is $0 to $2K a year per listing.

Average price
$22.31inside the $15 to $100 sweet spot
Price range
$11.40–$29.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 35.0% of listings are out of stock. The average listing ranks #22,087 within Ear Care. It carries 14 reviews at 3.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
56%
Out of stock, average day
35.0%
Average rank
#22,087in Ear Care
Average rating
3.50 starsAmazon United States average 4.42 stars
Average reviews
14per listing
Listings tracked
9

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Zurith Ear Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

8

Sellers

11

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

6%

  • Brand 135%
  • Brand 233%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Search terms

Top Zurith Ear Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zurith auraclear ear cleaning and relief drops5K/yr
  • zurith ear drops4K/yr
  • auraclear ear cleaning and relief drops2K/yr

Reviews and returns

What reviews say buyers love and hate about Zurith Ear Drops

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Use”
29%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Zurith Ear Drops questions

Answered from the same tracked data.