Is zum laundry detergent sea salt profitable to sell on Amazon United States?

The niche generates $65K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (40/100).

How competitive is the zum laundry detergent sea salt niche?

3 brands and 275 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in zum laundry detergent sea salt?

Top complaints mined from reviews: Smell, Leak-Proof, Ease Of Cleaning. The return rate is 0.5%.

When does demand for zum laundry detergent sea salt peak?

Demand peaks in Jul–Aug; the busiest month runs 25.2× the quietest.

What does it cost to enter the zum laundry detergent sea salt niche?

Listings span $19.01–$44.65; the average listing price is $29.08 (sweet spot $15–$100). The average incumbent carries 6,132 reviews — the moat a new listing must climb.

zum laundry detergent sea salt

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.08

avg listing price — sweet spot $15–$100

Price range

Incredible$19.01–$44.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.3%

90-day search growth — must beat 0% to launch

Review moat

Bad6,131.6

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$65K

$65K/yr · 30K searches

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, zum laundry detergent sea salt is a $65K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 40/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

zum laundry detergent sea salt market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $44K–$58K; units × avg price
Conversion rate: 7.3%
Avg BSR: #283
Page quality: 0%
Prime: 70%
Sponsored: 80%
Out of stock: 1.4%
Avg brand age: 76 months
Avg seller age: 129 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

275

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Zum87%
Indigo Wild10%
Molly's Suds2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — -0.3% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 25.2×

Open Trend

Top zum laundry detergent sea salt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Lavender Scent - 64 fl oz (2 Pack)

Zum$40.084.6★13,128 rev

Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz

Zum$21.874.6★13,128 rev

Zum Laundry Soap by Indigo Wild - Liquid Plant-Based Soap with Baking Soda Essential Oils Coconut Oil & More - Wash Up to 64 Loads - Sweet Orange - 64 fl oz (2 Pack)

Indigo Wild$40.014.6★257 rev

Zum Indigo Wild Home Essentials - Laundry Soap (64 oz) - Liquid Hand Soap (12 fl oz) - Room Spray Air Freshener (4 fl oz) - Goat Milk Soap Bar (3 oz) - Sea Salt Scent

Zum$44.654.6★255 rev

Zum Body Soap - Sea Salt - 16 fl oz (2 Pack)

Zum$19.364.0★29 rev

Newest

by launch date

Zum Body Soap - Sea Salt - 16 fl oz (2 Pack)

Zum$19.3629 rev

11mo ago

Zum Powdered Laundry Soap by Indigo Wild - Plant-Based Laundry Soap with Baking Soda Coconut Oil & Essential Oils - 64 Loads (32 oz) - Frankincense & Myrrh

Zum$21.85415 rev

1y ago

Zum Indigo Wild Home Essentials - Laundry Soap (64 oz) - Liquid Hand Soap (12 fl oz) - Room Spray Air Freshener (4 fl oz) - Goat Milk Soap Bar (3 oz) - Sea Salt Scent

Zum$44.65255 rev

2y ago

Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz

Zum$21.8713,128 rev

2y ago

Mollys Suds Liquid Laundry Detergent | Clean Laundry Detergent Soap for Sensitive Skin | 2x Concentrated High Efficiency (HE) | Ocean Mist - 100 Loads

Molly's Suds$22.925,452 rev

4y ago

What buyers say about zum laundry detergent sea salt

What buyers praise and complain about, mined from review topics.

What buyers love

Smell52%

“Love the lavender”

Ease Of Cleaning9%

“It cleans well”

Quality-Overall7%

“good quality, arrived fast, thanks”

Cleansing4%

“it cleans perfectly”

Soft Feel3%

“soft”

Value For Money2%

“Cost effective”

Natural Ingredients2%

“Great natural detergent”

Washability1%

“This is excellent laundry detergent”

Advertised Vs Actual Product1%

“Does the job”

Eco Friendliness1%

“Eco friendly with a fresh smell”

What buyers complain about

Smell16%

“I dont love the smell”

Leak-Proof15%

“it arrived leaking and open”

Ease Of Cleaning11%

“doesnt clean well”

Value For Money11%

“Expensive”

Dilute/Watery4%

“The last two bottle I have used are much more watery”

Stain Resistance4%

“Leaves Detergent Stains”

Advertised Vs Actual Product2%

“bought this believing those claims”

Ease Of Use2%

“That makes pouring it out pretty awkward”

Thickness2%

“It used to be as thick”

Dosage1%

“Not 100 loads as advertised-I was doing the minimal amount as still have only half left”

Top return reasons

Leak-Proof51%

Smell24%

Advertised Vs Actual Product6%

Size-Overall4%

Value For Money4%

Color1%

Ease Of Cleaning1%

Functionality-Overall1%

Stain Resistance1%

Moist/Dry1%

Common questions

Is zum laundry detergent sea salt profitable to sell on Amazon United States?: The niche generates $65K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (40/100).
How competitive is the zum laundry detergent sea salt niche?: 3 brands and 275 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in zum laundry detergent sea salt?: Top complaints mined from reviews: Smell, Leak-Proof, Ease Of Cleaning. The return rate is 0.5%.
When does demand for zum laundry detergent sea salt peak?: Demand peaks in Jul–Aug; the busiest month runs 25.2× the quietest.
What does it cost to enter the zum laundry detergent sea salt niche?: Listings span $19.01–$44.65; the average listing price is $29.08 (sweet spot $15–$100). The average incumbent carries 6,132 reviews — the moat a new listing must climb.