Is zum laundry detergent frankincense myrrh profitable to sell on Amazon United States?

The niche generates $69K/yr across 5 tracked products. 90-day search growth is +2.3%. Flapen's verdict: Skip it (37/100).

How competitive is the zum laundry detergent frankincense myrrh niche?

1 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in zum laundry detergent frankincense myrrh?

Top complaints mined from reviews: Ease Of Cleaning, Smell, Value For Money. The return rate is 0.6%.

When does demand for zum laundry detergent frankincense myrrh peak?

Demand peaks in Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the zum laundry detergent frankincense myrrh niche?

Listings span $21.74–$44.54; the average listing price is $29.74 (sweet spot $15–$100). The average incumbent carries 8,011 reviews — the moat a new listing must climb.

zum laundry detergent frankincense myrrh

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.74

avg listing price — sweet spot $15–$100

Price range

Incredible$21.74–$44.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Growth

Okay+2.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,010.8

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$69K

$69K/yr · 34K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, zum laundry detergent frankincense myrrh is a $69K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 37/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

zum laundry detergent frankincense myrrh market data

Units sold / yr: 3K–3K; avg 250–500/product
Revenue / yr: $74K–$89K; units × avg price
Conversion rate: 6.8%
Avg BSR: #298
Page quality: 0%
Prime: 80%
Sponsored: 80%
Out of stock: 0.8%
Avg brand age: 62 months
Avg seller age: 123 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Zum100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.9×

Open Trend

Top zum laundry detergent frankincense myrrh products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz

Zum$21.874.6★13,128 rev

Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz (2 Pack)

Zum$38.694.6★13,128 rev

Zum Powdered Laundry Soap by Indigo Wild - Plant-Based Laundry Soap with Baking Soda Coconut Oil & Essential Oils - 64 Loads (32 oz) - Frankincense & Myrrh

Zum$21.854.6★415 rev

Zum Indigo Wild Home Essentials - Laundry Soap (64 oz) - Liquid Hand Soap (12 fl oz) - Room Spray Air Freshener (4 fl oz) - Goat Milk Soap Bar (3 oz) - Frankincense & Myrrh Scent

Zum$44.544.6★255 rev

Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Frankincense & Myrrh Scent - 64 fl oz

Zum$21.744.6★13,128 rev

Newest

by launch date

Zum Powdered Laundry Soap by Indigo Wild - Plant-Based Laundry Soap with Baking Soda Coconut Oil & Essential Oils - 64 Loads (32 oz) - Frankincense & Myrrh

Zum$21.85415 rev

1y ago

Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz

Zum$21.8713,128 rev

2y ago

Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz (2 Pack)

Zum$38.6913,128 rev

2y ago

Zum Indigo Wild Home Essentials - Laundry Soap (64 oz) - Liquid Hand Soap (12 fl oz) - Room Spray Air Freshener (4 fl oz) - Goat Milk Soap Bar (3 oz) - Frankincense & Myrrh Scent

Zum$44.54255 rev

3y ago

Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Frankincense & Myrrh Scent - 64 fl oz

Zum$21.7413,128 rev

18y ago

What buyers say about zum laundry detergent frankincense myrrh

What buyers praise and complain about, mined from review topics.

What buyers love

Smell58%

“Beautiful scent”

Ease Of Cleaning10%

“It's cleans well”

Quality-Overall5%

“good quality, arrived fast, thanks”

Soft Feel3%

“soft”

Cleansing3%

“Cleans Great”

Washability3%

“I love this laundry detergent”

Natural Ingredients2%

“I love that it is natural”

Value For Money1%

“It is economically friendly”

Eco Friendliness1%

“purchased because its Eco”

Size-Overall1%

“life - this fits right in”

What buyers complain about

Ease Of Cleaning15%

“cleaning power is terrible”

Smell14%

“STINKS”

Value For Money10%

“Pricey”

Leak-Proof8%

“it arrived leaking and open”

Dilute/Watery5%

“Nothing like the liquid”

Stain Resistance4%

“Leaves Detergent Stains”

Thickness3%

“It is thick”

Advertised Vs Actual Product2%

“bought this believing those claims”

Ease Of Use2%

“Can't open”

Washability2%

“my washer is set to use less”

Top return reasons

Leak-Proof37%

Smell35%

Advertised Vs Actual Product9%

Value For Money3%

Color3%

Stain Resistance2%

Ease Of Cleaning2%

Product Condition2%

Functionality-Overall1%

Dilute/Watery1%

Common questions

Is zum laundry detergent frankincense myrrh profitable to sell on Amazon United States?: The niche generates $69K/yr across 5 tracked products. 90-day search growth is +2.3%. Flapen's verdict: Skip it (37/100).
How competitive is the zum laundry detergent frankincense myrrh niche?: 1 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in zum laundry detergent frankincense myrrh?: Top complaints mined from reviews: Ease Of Cleaning, Smell, Value For Money. The return rate is 0.6%.
When does demand for zum laundry detergent frankincense myrrh peak?: Demand peaks in Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the zum laundry detergent frankincense myrrh niche?: Listings span $21.74–$44.54; the average listing price is $29.74 (sweet spot $15–$100). The average incumbent carries 8,011 reviews — the moat a new listing must climb.