Is zum profitable to sell on Amazon United States?

The niche generates $802K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the zum niche?

3 brands and 104 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in zum?

Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.7%.

When does demand for zum peak?

Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the zum niche?

Listings span $11.39–$44.54; the average listing price is $19.04 (sweet spot $15–$100). The average incumbent carries 2,762 reviews — the moat a new listing must climb.

zum

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Price range

Great$11.39–$44.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.04

avg listing price — sweet spot $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Market size

Good$802K

$802K/yr · 589K searches

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,761.82

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, zum is a $802K/yr Amazon United States market (589K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

zum market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: $762K–$952K; units × avg price
Conversion rate: 7.1%
Avg BSR: #1,502
Page quality: 0%
Prime: 96%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 124 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 rising

Sellers

104

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

Zum65%
Indigo Wild33%
Zum Speed2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — +6.4% search growth over the last 90 days.

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top zum search terms

zum221K/yr +6.2%2.9% conv.
zum frankincense and myrrh110K/yr +27.7%7.4% conv.
zum mist spray125K/yr -11.6%9.6% conv.
zum mist40K/yr +23.5%6.8% conv.
zum spray16K/yr +26.5%8.8% conv.
zum room spray8K/yr +12.2%10.2% conv.
zum products10K/yr +3.2%2.3% conv.
zum mist spray frankincense myrrh8K/yr +16.5%15.2% conv.
zum body spray6K/yr +1.2%5.0% conv.
zum sea salt spray6K/yr -18.5%19.8% conv.

All search terms

Top zum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz

Zum$21.874.6★13,128 rev

Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Frankincense & Myrrh Scent - 4 fl oz (2 Pack)

Indigo Wild$22.584.7★4,062 rev

Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Frankincense & Myrrh Scent - 4 fl oz

Zum$12.534.5★4,199 rev

Indigo Wild Zum Mist Room & Body Spray - Aromatherapy Essential Oil Spray - Natural Body Mist & Room Spray - Sea Salt Scent - 4 fl oz (2 Pack)

Indigo Wild$22.554.6★1,352 rev

Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)

Zum$19.374.5★114 rev

Newest

by launch date

Zum Body Soap - Frankincense & Myrrh - 16 fl oz (2 Pack)

Zum$19.37114 rev

11mo ago

Zum Powdered Laundry Soap by Indigo Wild - Plant-Based Laundry Soap with Baking Soda Coconut Oil & Essential Oils - 64 Loads (32 oz) - Frankincense & Myrrh

Zum$21.85415 rev

1y ago

Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz

Zum$21.8713,128 rev

2y ago

Indigo Wild Zum Clean Laundry Soap - Plant-Based Liquid Laundry Soap - Contains Baking Soda Essential Oils & Saponified Coconut Oil - Amber - 64 fl oz (2 Pack)

Zum$38.6913,128 rev

2y ago

Zum Speed Lancer Shirt Lancer EVO 6th gen Lancer t-Shirt 10th Gen Lancer Shirt Fast Furious EVO Tuner car Shirt Black

Zum Speed$24.261 rev

4y ago

What buyers say about zum

What buyers praise and complain about, mined from review topics.

What buyers love

Smell64%

“Amazing Scent”

Quality-Overall7%

“Excellent product”

Ease Of Cleaning5%

“Great clean”

Soft Feel3%

“soft”

Cleansing2%

“I like the product it gives you a natural clean feeling”

Value For Money2%

“Worth the the money”

Ingredients-Overall1%

“Clean ingredients”

Durability1%

“Performance-wise, it genuinely holds its own”

Washability1%

“washes clothes good”

Moist/Dry1%

“Moisturizing and Smells Great”

What buyers complain about

Smell27%

“I dont like the smell”

Leak-Proof13%

“it arrived leaking and open”

Value For Money7%

“Waste of Money”

Ease Of Cleaning6%

“Didn't clean my clothes”

Dilute/Watery4%

“Nothing like the liquid”

Stain Resistance2%

“Leaves Detergent Stains”

Durability2%

“A bottle lasts just less than a week in my house”

Advertised Vs Actual Product2%

“bought this believing those claims”

Allergies2%

“can cause hives 🥲 they didnt do it right away”

Texture/Consistency-Overall1%

“I was just disappointed with the texture”

Top return reasons

Smell51%

Leak-Proof29%

Advertised Vs Actual Product6%

Value For Money2%

Color1%

Product Condition1%

Defective Material/Parts1%

Functionality-Overall1%

Dilute/Watery1%

Size-Overall1%

Common questions

Is zum profitable to sell on Amazon United States?: The niche generates $802K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the zum niche?: 3 brands and 104 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in zum?: Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.7%.
When does demand for zum peak?: Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the zum niche?: Listings span $11.39–$44.54; the average listing price is $19.04 (sweet spot $15–$100). The average incumbent carries 2,762 reviews — the moat a new listing must climb.

zum