Zum

Shoppers searched for this 589K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $802K a year.

Searches, last 12 months

589K

Growth, 90 days vs prior 90

+6.4%

Conversion, latest week

7.1%

Market size, estimated

$802Ka year

Peak month

December3.4× the quietest month

Top search term

zum221K searches a year

Listings sell for $19.04 on average, from $11.39 to $44.54. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $19.04 that is $19K to $24K a year per listing.

Average price

$19.04inside the $15 to $100 sweet spot

Price range

$11.39–$44.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

$19K–$24K

Returns

0.7%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,502 within Aromatherapy. It carries 2,762 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#1,502in Aromatherapy

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

2,762per listing

Listings tracked

28

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months