Skip to content

Zud

Fail

The top 5 brands take 100% of clicks, so Zud is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$42K/yr17K searches / yr
90-day growth
+19.8%search demand this quarter
Competition
93%top-5 click share · 3 brands · 45 sellers

Flapen Score

Zud against its category

The dotted line is the Health & Household average. Past it, Zud is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zud market on Amazon at a glance

Shoppers on Amazon United States searched for Zud 17K times last year and spent an estimated $42K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 17.0% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.0% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+19.8%
Conversion, latest week
17.0%
Market size, estimated
$42Ka year
Peak month
August1.4× the quietest month
Top search term
zud heavy duty cleaner10K searches a year

02 · Price

A sale here is worth $14.69.

Listings sell for $14.69 on average, from $8.98 to $29.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $14.69 that is $4K to $7K a year per listing.

Average price
$14.69under the $15 to $100 sweet spot
Price range
$8.98–$29.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,150 within All-Purpose Cleaners. It carries 409 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#2,150in All-Purpose Cleaners
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
409per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Zud products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 26%
  • Brand 34%

Demand

Zud search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Zud

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Ease Of Cleaning”
33%of negative reviews mention “Ease Of Cleaning”
0.5%of orders come back
“Cleanser was completely useless”
A buyer, on “Ease Of Cleaning”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Zud questions

Answered from the same tracked data.