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Zote Soap

Fail

The top 5 brands take 100% of clicks, so Zote Soap is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$633K/yr861K searches / yr
90-day growth
+25.7%search demand this quarter
Competition
70%top-5 click share · 4 brands · 236 sellers

Flapen Score

Zote Soap against its category

The dotted line is the Health & Household average. Past it, Zote Soap is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zote Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Zote Soap 861K times last year and spent an estimated $633K. All 4 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 861K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $633K a year.

Searches, last 12 months
861K
Growth, 90 days vs prior 90
+25.7%
Conversion, latest week
7.0%
Market size, estimated
$633Ka year
Peak month
May1.5× the quietest month
Top search term
zote soap288K searches a year

02 · Price

A sale here is worth $10.43.

Listings sell for $10.43 on average, from $4.05 to $28.19. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $10.43 that is $42K to $52K a year per listing.

Average price
$10.43under the $15 to $100 sweet spot
Price range
$4.05–$28.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$42K–$52K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #147 within Laundry. It carries 4,431 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
77%
Out of stock, average day
1.4%
Average rank
#147in Laundry
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
4,431per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Zote Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

236

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 218%
  • Brand 36%
  • Brand 46%

Demand

Zote Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Zote Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zote soap288K/yr
  • zote152K/yr
  • esponjabon117K/yr
  • esponjabon soap47K/yr
  • jabon zote66K/yr
  • zote soap bar61K/yr
  • jabon zote en barra36K/yr
  • t.taio esponjabon14K/yr
  • zote laundry soap9K/yr
  • mexican soap14K/yr

Reviews and returns

What reviews say buyers love and hate about Zote Soap

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Cleaning”
23%of negative reviews mention “Smell”
0.2%of orders come back
“It smell different”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Zote Soap questions

Answered from the same tracked data.