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zote liquid detergent

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 25Conversion 50Competition 3Returns 98Price range 76Avg price 86Brand share 0Review moat 97Quality gap 19

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Incredible54.67

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$19.35

avg listing price — sweet spot $15–$100

Price range

Great$8.87–$34.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$55K

$55K/yr · 71K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, zote liquid detergent is a $55K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

zote liquid detergent market data

Units sold / yr
3K–4K
avg 250–500/product
Revenue / yr
$58K–$77K
units × avg price
Conversion rate
4.0%
Avg BSR
#771
Page quality
0%
Prime
33%
Sponsored
0%
Out of stock
12.2%
Avg brand age
64 months
Avg seller age
139 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Generic52%
  • ZOTE48%

Demand

Weekly Amazon search volume, last 40 weeks — +0.1% search growth over the last 90 days.
2K1KSpike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Top zote liquid detergent search terms

  • zote liquid detergent31K/yr
  • jabon zote liquido16K/yr
  • liquid zote5K/yr
  • zote liquid3K/yr
  • zote laundry detergent9K/yr
  • zote soap liquid4K/yr
  • liquid zote laundry soap3K/yr
All search terms

Top zote liquid detergent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$8K30%$17K45%$25K60%$33K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 6 tracked products in this niche — three views at once, no toggling.

What buyers say about zote liquid detergent

What buyers praise and complain about, mined from review topics.

What buyers love

Smell50%

“My clothes smell super clean”

Value For Money10%

“It's way cheaper too”

Cleansing9%

“I was really impressed with the performance of this laundry soap”

Washability7%

“Great for HE laundry”

Ease Of Cleaning6%

“It cleans just fine”

Quality-Overall2%

“An Excellent Product”

Color2%

“my colors came out really vibrant”

What buyers complain about

Ease Of Cleaning17%

“Tide and persil can't get them clean”

Value For Money10%

“Its expensive for the little bottle”

Oily/Greasy10%

“not so great on greasy stains”

Color7%

“It was orange”

Leak-Proof7%

“it dripped down the side after I poured”

Washability7%

“it's already dripping from the last load of laundry”

Vegan/Organic7%

“Not zote”

Top return reasons

Smell33%
Value For Money27%
Leak-Proof20%
Stain Resistance7%
Ingredients-Overall7%
Dilute/Watery3%
Advertised Vs Actual Product3%

Common questions

Is zote liquid detergent profitable to sell on Amazon United States?
The niche generates $55K/yr across 6 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (36/100).
How competitive is the zote liquid detergent niche?
2 brands and 31 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in zote liquid detergent?
Top complaints mined from reviews: Ease Of Cleaning, Value For Money, Oily/Greasy. The return rate is 0.5%.
What does it cost to enter the zote liquid detergent niche?
Listings span $8.87–$34.30; the average listing price is $19.35 (sweet spot $15–$100). The average incumbent carries 55 reviews — the moat a new listing must climb.