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Zostrix

Fail

Shoppers spend an estimated $8K a year here, so Zostrix is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$8K/yr24K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
72%top-5 click share · 10 brands · 96 sellers

Flapen Score

Zostrix against its category

The dotted line is the Health & Household average. Past it, Zostrix is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zostrix market on Amazon at a glance

Shoppers on Amazon United States searched for Zostrix 24K times last year and spent an estimated $8K. The top 5 brands take 79% of clicks. Demand peaks in Aug–Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
1.4%
Market size, estimated
$8Ka year
Peak month
August1.8× the quietest month
Top search term
zostrix12K searches a year

02 · Price

A sale here is worth $24.60.

Listings sell for $24.60 on average, from $9.80 to $49.85. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $24.60 that is $0 to $2K a year per listing.

Average price
$24.60inside the $15 to $100 sweet spot
Price range
$9.80–$49.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #100 within Arthritis. It carries 7,179 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
5.1%
Average rank
#100in Arthritis
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
7,179per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Zostrix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

96

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

15%

  • Brand 131%
  • Brand 219%
  • Brand 312%
  • Brand 410%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (4 brands, 15%)

Demand

Zostrix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Search terms

Top Zostrix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zostrix12K/yr
  • zostrix cream9K/yr
  • zostrix cream for shingles2K/yr
  • zostrix maximum strength natural pain relief cream440/yr

Reviews and returns

What reviews say buyers love and hate about Zostrix

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Efficiency”
22%of negative reviews mention “Pain Relief-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didn't provide any pain relief”
A buyer, on “Pain Relief-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Zostrix questions

Answered from the same tracked data.