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Zoom Teeth Whitening

Fail

Demand is soft, at -18.8% this quarter, so Zoom Teeth Whitening is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$126K/yr41K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
81%top-5 click share · 11 brands · 29 sellers

Flapen Score

Zoom Teeth Whitening against its category

The dotted line is the Health & Household average. Past it, Zoom Teeth Whitening is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zoom Teeth Whitening market on Amazon at a glance

Shoppers on Amazon United States searched for Zoom Teeth Whitening 41K times last year and spent an estimated $126K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
8.5%
Market size, estimated
$126Ka year
Peak month
December3.3× the quietest month
Top search term
zoom teeth whitening12K searches a year

02 · Price

A sale here is worth $35.94.

Listings sell for $35.94 on average, from $22.10 to $56.80. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $35.94 that is $4K to $9K a year per listing.

Average price
$35.94inside the $15 to $100 sweet spot
Price range
$22.10–$56.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #37 within Teeth Whitening. It carries 6,522 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
92%
Out of stock, average day
3.0%
Average rank
#37in Teeth Whitening
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
6,522per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
68 months

Products

Top Zoom Teeth Whitening products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

29

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

10%

  • Brand 137%
  • Brand 231%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 10%)

Demand

Zoom Teeth Whitening search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Zoom Teeth Whitening search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zoom teeth whitening12K/yr
  • nitewhite8K/yr
  • zoom whitening8K/yr
  • zoom whitening gel refills3K/yr
  • nite white3K/yr
  • night white3K/yr
  • night white teeth whitening gel3K/yr
  • philips teeth whitening gel syringes742/yr

Reviews and returns

What reviews say buyers love and hate about Zoom Teeth Whitening

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Tooth Brightening”
19%of negative reviews mention “Functionality-Overall”
0.8%of orders come back
“No results”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Zoom Teeth Whitening questions

Answered from the same tracked data.