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Zone Protects Insect Repellent

Maybe

Search demand grew >1,000% this quarter. But the top 5 brands take 100% of clicks, so Zone Protects Insect Repellent is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$36K/yr22K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
89%top-5 click share · 3 brands · 5 sellers

Flapen Score

Zone Protects Insect Repellent against its category

The dotted line is the Health & Household average. Past it, Zone Protects Insect Repellent is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zone Protects Insect Repellent market on Amazon at a glance

Shoppers on Amazon United States searched for Zone Protects Insect Repellent 22K times last year and spent an estimated $36K. All 3 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
5.6%
Market size, estimated
$36Ka year
Top search term
zone protects insect repellent14K searches a year

02 · Price

A sale here is worth $28.31.

Listings sell for $28.31 on average, from $18.87 to $55.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $28.31 that is $3K to $7K a year per listing.

Average price
$28.31inside the $15 to $100 sweet spot
Price range
$18.87–$55.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 11% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,269 within Insect & Pest Repellents. It carries 1,338 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
11%
Out of stock, average day
0.0%
Average rank
#1,269in Insect & Pest Repellents
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,338per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
83 months

Products

Top Zone Protects Insect Repellent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 239%
  • Brand 32%

Search terms

Top Zone Protects Insect Repellent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zone protects insect repellent14K/yr
  • z zone insect repellent3K/yr
  • zone protects3K/yr
  • zone insect repellent2K/yr

Reviews and returns

What reviews say buyers love and hate about Zone Protects Insect Repellent

We read the reviews and the return reasons for every product selling here.

57%of positive reviews mention “Pest/Insect Control”
25%of negative reviews mention “Pest/Insect Control”
<0.1%of orders come back, a rate Amazon rounds to zero
“I cant deal with the bugs”
A buyer, on “Pest/Insect Control”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Zone Protects Insect Repellent questions

Answered from the same tracked data.