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Zma

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -14.4% this quarter, so Zma is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49
Market size
$1.7M/yr553K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
68%top-5 click share · 11 brands · 34 sellers

Flapen Score

Zma against its category

The dotted line is the Health & Household average. Past it, Zma is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zma market on Amazon at a glance

Shoppers on Amazon United States searched for Zma 553K times last year and spent an estimated $1.7M. The top 5 brands take 79% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 553K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
553K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
13.2%
Market size, estimated
$1.7Ma year
Peak month
September1.4× the quietest month
Top search term
zma309K searches a year

02 · Price

A sale here is worth $23.03.

Listings sell for $23.03 on average, from $9.96 to $37.49. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $23.03 that is $92K to $115K a year per listing.

Average price
$23.03inside the $15 to $100 sweet spot
Price range
$9.96–$37.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$92K–$115K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #720 within Post-Workout & Recovery. It carries 3,072 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#720in Post-Workout & Recovery
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
3,072per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Zma products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

34

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

14%

  • Brand 120%
  • Brand 220%
  • Brand 316%
  • Brand 414%
  • Brand 59%
  • Brand 67%
  • Open — no brand owns it (5 brands, 14%)

Demand

Zma search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Zma search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zma309K/yr
  • zma supplements for men148K/yr
  • zma supplements23K/yr
  • zma supplements for women15K/yr
  • zinc magnesium aspartate9K/yr
  • on zma4K/yr
  • zma magnesium glycinate4K/yr
  • zma supplement6K/yr
  • optimum nutrition zma4K/yr
  • zmt supplement5K/yr

Reviews and returns

What reviews say buyers love and hate about Zma

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Sleep Quality”
25%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“doesnt help sleep”
A buyer, on “Sleep Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Zma questions

Answered from the same tracked data.