Zma
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -14.4% this quarter, so Zma is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 14,768 Health & Household niches · +9 vs the category median of 4958
- Market size
- $1.7M/yr553K searches / yr
- 90-day growth
- -14.4%search demand this quarter
- Competition
- 68%top-5 click share · 11 brands · 34 sellers
Flapen Score
Zma against its category
The dotted line is the Health & Household average. Past it, Zma is stronger. Inside it, weaker.
Market
The Zma market on Amazon at a glance
Shoppers on Amazon United States searched for Zma 553K times last year and spent an estimated $1.7M. The top 5 brands take 79% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 13.2% of those searches ended in a purchase.
Shoppers searched for this 553K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.
- Searches, last 12 months
- 553K
- Growth, 90 days vs prior 90
- -14.4%
- Conversion, latest week
- 13.2%
- Market size, estimated
- $1.7Ma year
- Peak month
- September1.4× the quietest month
- Top search term
- zma309K searches a year
02 · Price
A sale here is worth $23.03.
Listings sell for $23.03 on average, from $9.96 to $37.49. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $23.03 that is $92K to $115K a year per listing.
- Average price
- $23.03inside the $15 to $100 sweet spot
- Price range
- $9.96–$37.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $92K–$115K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #720 within Post-Workout & Recovery. It carries 3,072 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #720in Post-Workout & Recovery
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 3,072per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Zma products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nutricost ZMA 180 Capsules - Non-GMO and Gluten Free ZMA Supplement
- Price
- $24.51
- Rating
- 4.7/5
- Reviews
- 1,340
- Age
- 9y ago

Optimum Nutrition Muscle Recovery and Endurance Supplement for Men and Women Zinc and Magnesium Supplement 180 Count
- Price
- $34.77
- Rating
- 4.6/5
- Reviews
- 12,623
- Age
- 22y ago

Primaforce ZMA Dietary Supplement 180 Capsules
- Price
- $22.63
- Rating
- 4.6/5
- Reviews
- 1,704
- Age
- 19y ago

NOW Foods Sports Nutrition ZMA (Zinc Magnesium and Vitamin B-6) Enhanced Absorption Sports Recovery* 180 Capsules
- Price
- $24.52
- Rating
- 4.6/5
- Reviews
- 2,834
- Age
- 17y ago

ZMA Supplement for Men and Women (Over 100% Daily Value of Zinc Magnesium Aspartate Vitamin B6) 501mg 90 Capsules for Restfulness and Active Lifestyle Support by Double Wood Supplements
- Price
- $9.96
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 10mo ago
Trending
estimated 90-day click momentum
ZMA Supplement for Men and Women (Over 100% Daily Value of Zinc Magnesium Aspartate Vitamin B6) 501mg 90 Capsules for Restfulness and Active Lifestyle Support by Double Wood Supplements
- Price
- $9.96
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 10mo ago

Optimum Nutrition Muscle Recovery and Endurance Supplement for Men and Women Zinc and Magnesium Supplement 90 Count
- Price
- $22.47
- Rating
- 4.6/5
- Reviews
- 12,623
- Age
- 20y ago

Primaforce ZMA Dietary Supplement 180 Capsules
- Price
- $22.63
- Rating
- 4.6/5
- Reviews
- 1,704
- Age
- 19y ago

NOW Foods Sports Nutrition ZMA (Zinc Magnesium and Vitamin B-6) Enhanced Absorption Sports Recovery* 90 Capsules
- Price
- $16.68
- Rating
- 4.5/5
- Reviews
- 1,874
- Age
- 22y ago

Nutricost ZMA 180 Capsules - Non-GMO and Gluten Free ZMA Supplement
- Price
- $24.51
- Rating
- 4.7/5
- Reviews
- 1,340
- Age
- 9y ago
Newest
by launch date
ZMA Supplement for Men and Women (Over 100% Daily Value of Zinc Magnesium Aspartate Vitamin B6) 501mg 90 Capsules for Restfulness and Active Lifestyle Support by Double Wood Supplements
- Price
- $9.96
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 10mo ago

NutraBio ZMA Supplements for Men & Women- Zinc Magnesium Supplements to Support Hormone Levels -Sleep- Muscle Recovery-Immune Health 90 Count
- Price
- $22.02
- Rating
- 4.5/5
- Reviews
- 676
- Age
- 7y ago

EVL Post Workout Recovery Supplement - Magnesium and Zinc - ZMatrix Zinc Magnesium Aspartate Muscle Recovery Supplement for Sleep Support and Muscle Health
- Price
- $26.15
- Rating
- 4.5/5
- Reviews
- 1,961
- Age
- 7y ago

SNAC ZMA The Original Sleep Recovery Supplement - 90 Capsules Pack of 2
- Price
- $26.41
- Rating
- 4.6/5
- Reviews
- 1,997
- Age
- 9y ago

Nutricost ZMA 180 Capsules - Non-GMO and Gluten Free ZMA Supplement
- Price
- $24.51
- Rating
- 4.7/5
- Reviews
- 1,340
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
34
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
14%
- Optimum Nutrition20%
- Nutricost20%
- NOW Foods16%
- Primaforce14%
- SNAC9%
- Double Wood Supplements7%
- Open — no brand owns it (5 brands, 14%)
Demand
Zma search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Zma search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- zma309K/yr
- zma supplements for men148K/yr
- zma supplements23K/yr
- zma supplements for women15K/yr
- zinc magnesium aspartate9K/yr
- on zma4K/yr
- zma magnesium glycinate4K/yr
- zma supplement6K/yr
- optimum nutrition zma4K/yr
- zmt supplement5K/yr
Reviews and returns
What reviews say buyers love and hate about Zma
We read the reviews and the return reasons for every product selling here.
“doesnt help sleep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zma questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









