zippo pipe insert
Worth a lookShows low returns (1.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$21.41avg listing price — sweet spot $15–$100
Price range
Good$7.66–$33.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+29.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,036.86avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Bad$63K$63K/yr · 54K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, zippo pipe insert is a $63K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
zippo pipe insert market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $54K–$64K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #722
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 43%
- Out of stock
- 3.9%
- Avg brand age
- 48 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
50
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
2%
- Zippo62%
- Hat Shark25%
- ZPLUS4%
- EA Carey3%
- Vector2%
- yusud1%
- Open — no brand owns it (2 brands, 2%)
Top zippo pipe insert search terms
- zippo pipe insert25K/yr
- zippo pipe lighter insert9K/yr
- pipe zippo9K/yr
- zippo pipe7K/yr
- zippo butane pipe insert4K/yr
Top zippo pipe insert products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zippo Gold Flashed Pipe Insert
Zippo$16.744.4★1,402 rev
Zippo Lighter Pipe Insert Gold Plated
Hat Shark$15.964.6★69 rev
Zippo Unisex-Adult Pipe Lighter Brushed Chrome Black Pipe One Size
Zippo$22.694.6★2,685 rev
Zippo Lighter Pipe Insert Chrome
Hat Shark$18.024.5★99 rev
Zippo Chrome Plated Pipe Insert
Zippo$16.164.4★1,402 rev
Newest
by launch date
2 Pack Lighter Gasket Seal Insert Compatible with Zippo Metal Repair Kit Anti-Evaporation Accessories with Cotton Felt Pad for Lighter Insert Replacement Parts (Black 2pcs)
KAKUPPA$8.9126 rev
FANKAI Pipe Lighter Built-in Stand 3 in 1 Cleaner Tools Refillable Butane Gas Window with Angled Soft Flame Pipe Gift Butane not Included
FANKAI$13.95679 rev
Personalized ZIPPO Classic Pipe Windproof Oil Lighter Engraving (Green)
Zippo$31.9534 rev
YUSUD Lighter Gasket Seal Compatible with Zippo Metal Repair Kit with Cotton Felt Pad and Flint Slot Lighter Fluid Anti-Evaporation Accessories for Lighter Insert Replacement Parts
yusud$7.66731 rev
ZIPPO Black Gray Venetian Pipe Lighter Brass
Zippo$31.834 rev
Trending
90-day click momentum
Thunderbird Yellow Pipe Insert
Vector$22.123.6★
2 Pack Lighter Gasket Seal Insert Compatible with Zippo Metal Repair Kit Anti-Evaporation Accessories with Cotton Felt Pad for Lighter Insert Replacement Parts (Black 2pcs)
KAKUPPA$8.914.1★
Thunderbird Butane 45 Degree Soft Flame Flip Top Pipe Lighter Insert
EA Carey$21.724.0★
Z-Plus Pipe Flame Insert for Flip Top Lighters
ZPLUS$14.863.8★
Zippo Lighter Pipe Insert Gold Plated
Hat Shark$15.964.6★
What buyers say about zippo pipe insert
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Fit perfect”
“ease of operation”
“Seems to work as advertised”
“Very well built”
“Efficient”
“Double flame works like a charm”
“Reasonable price”
“Nice lighter”
“Eliminates fluid evaporation at the cost of low capacity”
What buyers complain about
“I guess poor quality control”
“Never works”
“it broke after a week of use”
“Tiny fuel tank”
“no flame”
“could be better for the price”
“they couldnt use it”
“Must be a leak”
“Does not come with instructions”
“Bad design”
Top return reasons
Common questions
- Is zippo pipe insert profitable to sell on Amazon United States?
- The niche generates $63K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the zippo pipe insert niche?
- 8 brands and 50 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in zippo pipe insert?
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 1.1%.
- What does it cost to enter the zippo pipe insert niche?
- Listings span $7.66–$33.57; the average listing price is $21.41 (sweet spot $15–$100). The average incumbent carries 2,037 reviews — the moat a new listing must climb.