zinc oxide powder
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Growth
Good+58.8%90-day search growth — must beat 0% to launch
Avg price
Good$13.27avg listing price — sweet spot $15–$100
Market size
Okay$204K$204K/yr · 201K searches
Price range
Okay$4.96–$21.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,458.1avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, zinc oxide powder is a $204K/yr Amazon United States market (201K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
zinc oxide powder market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- $199K–$265K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #371
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 1.2%
- Avg brand age
- 66 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
35
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
5%
- Sky Organics36%
- Sturelehub20%
- MB Herbals19%
- PURE ORIGINAL INGREDIENTS12%
- YARELI6%
- Unpretentious3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +58.8% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.0×
Top zinc oxide powder search terms
- zinc oxide powder72K/yr
- non nano zinc oxide39K/yr
- non nano zinc oxide powder21K/yr
- oxido de zinc polvo12K/yr
- zinc ricinoleate10K/yr
- non-nano zinc oxide7K/yr
- non-nano zinc oxide powder4K/yr
- nano zinc oxide powder4K/yr
- non nano zinc oxide powder organic3K/yr
- zinc powder for skin6K/yr
Top zinc oxide powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sky Organics Zinc Oxide Powder 16oz Non-Nano Uncoated Natural DIY Powder
Sky Organics$21.374.7★2,768 rev
Zinc Oxide Powder 8OZ 100% Purity Non-Nano and Uncoated Cosmetic Grade Zinc Oxide Powder for DIY Sunscreen
Sturelehub$9.904.7★352 rev
MB Herbals Zinc Oxide Powder 8 oz | Uncoated & Non-Nano | For DIY Sunscreen Lotion & Cream
MB Herbals$9.894.8★757 rev
Pure Original Ingredients Zinc Oxide Powder 1 Lb
PURE ORIGINAL INGREDIENTS$15.734.7★3,025 rev
Yareli Zinc Oxide Powder Unscented USP Grade Non Nano and Uncoated for DIY Lotion Deodorant Cream and Soap 1lb
YARELI$18.734.7★61 rev
Newest
by launch dateYareli Zinc Oxide Powder Unscented USP Grade Non Nano and Uncoated for DIY Lotion Deodorant Cream and Soap 1lb
YARELI$18.7361 rev
Zinc Oxide Powder 8OZ 100% Purity Non-Nano and Uncoated Cosmetic Grade Zinc Oxide Powder for DIY Sunscreen
Sturelehub$9.90352 rev
MB Herbals Zinc Oxide Powder 3.5 oz | Uncoated & Non-Nano | For DIY Sunscreen Lotion & Cream
MB Herbals$7.30168 rev
Zinc Oxide Powder 16OZ 100% Purity Non-Nano and Uncoated Cosmetic Grade Zinc Oxide Powder for DIY Sunscreen
Sturelehub$17.74352 rev
Unpretentious Zinc Oxide Powder 2 Lb
Unpretentious$20.081,145 rev
Trending
90-day click momentumPure Original Ingredients Zinc Oxide Powder 1 Lb
PURE ORIGINAL INGREDIENTS$15.734.7★
Zinc Oxide Powder 16OZ 100% Purity Non-Nano and Uncoated Cosmetic Grade Zinc Oxide Powder for DIY Sunscreen
Sturelehub$17.744.7★
Yareli Zinc Oxide Powder Unscented USP Grade Non Nano and Uncoated for DIY Lotion Deodorant Cream and Soap 1lb
YARELI$18.734.7★
Zinc Oxide Powder 8OZ 100% Purity Non-Nano and Uncoated Cosmetic Grade Zinc Oxide Powder for DIY Sunscreen
Sturelehub$9.904.7★
Sky Organics Zinc Oxide Powder 16oz Non-Nano Uncoated Natural DIY Powder
Sky Organics$21.374.7★
What buyers say about zinc oxide powder
What buyers praise and complain about, mined from review topics.What buyers love
“Better than other brands I have purchased”
“I love this product, smells nice, gentle on skin and does what it is supposed to do”
“intense skin soothing for irritations”
“Helps keeps you dry”
“Works good in my soap”
“Good value”
“It works like a charm”
“Silky smooth”
“Easy to use”
“Lasts all day”
What buyers complain about
“caused irritation”
“Horrid Odor”
“Severely burns chaffed skin”
“Hard to get off of move g utensils”
“Nano is supposed to be a more fine texture”
“100% Zinc nothing else added”
“after adding tint it didnt go on white anymore”
“Powder is not soft”
“Very medicated makes skin worse”
“Takes a little bit to dissolve”
Top return reasons
Common questions
- Is zinc oxide powder profitable to sell on Amazon United States?
- The niche generates $204K/yr across 10 tracked products. 90-day search growth is +58.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the zinc oxide powder niche?
- 8 brands and 35 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in zinc oxide powder?
- Top complaints mined from reviews: Allergies, Smell, Sensitivity-Overall. The return rate is 0.1%.
- When does demand for zinc oxide powder peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.0× the quietest.
- What does it cost to enter the zinc oxide powder niche?
- Listings span $4.96–$21.37; the average listing price is $13.27 (sweet spot $15–$100). The average incumbent carries 3,458 reviews — the moat a new listing must climb.