Zero Waste
FailThe top 5 brands take 99% of clicks, so Zero Waste is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $24K/yr28K searches / yr
- 90-day growth
- +39.3%search demand this quarter
- Competition
- 50%top-5 click share · 6 brands · 7 sellers
Flapen Score
Zero Waste against its category
The dotted line is the Health & Household average. Past it, Zero Waste is stronger. Inside it, weaker.
Market
The Zero Waste market on Amazon at a glance
Shoppers on Amazon United States searched for Zero Waste 28K times last year and spent an estimated $24K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Sep. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- +39.3%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $24Ka year
- Peak month
- September2.9× the quietest month
- Top search term
- marleys monsters unpaper towel13K searches a year
02 · Price
A sale here is worth $37.48.
Listings sell for $37.48 on average, from $9.46 to $85.08. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $37.48 that is $0 to $4K a year per listing.
- Average price
- $37.48inside the $15 to $100 sweet spot
- Price range
- $9.46–$85.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #1,358 within Paper Towels. It carries 568 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 75%
- Out of stock, average day
- 16.1%
- Average rank
- #1,358in Paper Towels
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 568per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Zero Waste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Marleys Monsters UNpaper Towels - 12 Count roll Reusable Paper Towels Cotton Tree Free (Volcano)
- Price
- $45.55
- Rating
- 4.6/5
- Reviews
- 914
- Age
- 3y ago

Marleys Monsters UNpaper Towels - 12 Count roll Reusable Paper Towels Paperless Cotton Tree Free (Twilight)
- Price
- $44.87
- Rating
- 4.6/5
- Reviews
- 914
- Age
- 3y ago

Redbaker 30 Pcs Reusable Paper Towels Rolls Kitchen Towels Bulk Washable Paperless Cloth Cotton Hand Napkins with Cardboard Reusable Napkins for Kitchen Bathroom(Floral 10 x 12 in)
- Price
- $23.63
- Rating
- 4.6/5
- Reviews
- 482
- Age
- 3y ago

Marleys Monsters UNpaper Towels - 24 Count roll Reusable Paper Towels Paperless Cotton Tree Free (Cactus)
- Price
- $85.08
- Rating
- 4.6/5
- Reviews
- 914
- Age
- 5y ago

Reusable Paper Towels - Value Pack of 24 Paperless Paper Towels! - 100% Cotton Super Soft Absorbent Washable and Made To Last
- Price
- $30.87
- Rating
- 4.5/5
- Reviews
- 1,743
- Age
- 5y ago
Trending
estimated 90-day click momentum
Marleys Monsters Small Cloth Napkins in Color Mixes 100% Cotton Flannel 7x8in Reusable Lunch Linens with Sewn Edges Sustainable Alternative to Paper Napkins for Lunchboxes School & Home
- Price
- $23.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Scrap Felt Dish Cloth Reusable Upcycled Cotton Scrubber Eco Friendly Swedish Dishcloth Alternative Machine Washable Heavy Duty Kitchen Sponge Replacement Made in USA (Surprise Prints)
- Price
- $9.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Marleys Monsters Reusable UNpaper Towels 12 Count 100% Cotton Flannel Washable Paper Towel Alternative 12x10 Inch Dish Cloths on Kraft Tube Spring Fruits Medley
- Price
- $44.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

IANFEPH 36 Pcs Reusable Paper Towels Roll Paperless Cotton Cloth 9.8 X 11 Washable Kitchen Towel Absorbent Soft Flannel Reusable Hand Napkin for Home Bathroom Cleaning Household Dishcloth
- Price
- $24.65
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 6mo ago

Marleys Monsters UNpaper Towels - 12 Count roll Reusable Paper Towels Paperless Cotton Tree Free (Twilight)
- Price
- $44.87
- Rating
- 4.6/5
- Reviews
- 914
- Age
- 3y ago
Newest
by launch date
Marleys Monsters Reusable UNpaper Towels 12 Count 100% Cotton Flannel Washable Paper Towel Alternative 12x10 Inch Dish Cloths on Kraft Tube Spring Fruits Medley
- Price
- $44.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Marleys Monsters Small Cloth Napkins in Color Mixes 100% Cotton Flannel 7x8in Reusable Lunch Linens with Sewn Edges Sustainable Alternative to Paper Napkins for Lunchboxes School & Home
- Price
- $23.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

IANFEPH 36 Pcs Reusable Paper Towels Roll Paperless Cotton Cloth 9.8 X 11 Washable Kitchen Towel Absorbent Soft Flannel Reusable Hand Napkin for Home Bathroom Cleaning Household Dishcloth
- Price
- $24.65
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 6mo ago

Marleys Monsters UNtissues 12 Pack Reusable Cotton Facial Tissues Soft Flannel Handkerchiefs for Sensitive Skin 7 x 8 Eco-Friendly Washable Wipes Handmade in USA (Rainbow)
- Price
- $23.89
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 1y ago

Earthly Co. Reusable Paper Towels - 10 Pack - Roll of Washable Cotton Cloth Paper Towels - Paperless Reusable Napkins Cloth Washable - Absorbent + Long Lasting - Zero Waste Products - (Strawberry)
- Price
- $19.58
- Rating
- 4.5/5
- Reviews
- 1,414
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
7
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 91%
Open market
0%
- Marley's Monsters75%
- Redbaker10%
- ZeroWastely9%
- The Useless Brand3%
- Earthly Co.3%
- IANFEPH1%
Demand
Zero Waste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Sep · busiest ÷ quietest = 2.9×
Search terms
Top Zero Waste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- marleys monsters unpaper towel13K/yr
- marleys monsters10K/yr
- marleys monsters unpaper towels3K/yr
- marley monsters unpaper towels1K/yr
- marleys unpaper towels1K/yr
- the useless brand reusable paper towels122/yr
- useless brand reusable paper towels126/yr
Reviews and returns
What reviews say buyers love and hate about Zero Waste
We read the reviews and the return reasons for every product selling here.
“They dont absorb well at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zero Waste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









