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Zero Breath

Fail

Demand is soft, at -23.2% this quarter, so Zero Breath is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$68K/yr69K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
81%top-5 click share · 9 brands · 25 sellers

Flapen Score

Zero Breath against its category

The dotted line is the Health & Household average. Past it, Zero Breath is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zero Breath market on Amazon at a glance

Shoppers on Amazon United States searched for Zero Breath 69K times last year and spent an estimated $68K. The top 5 brands take 83% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
3.3%
Market size, estimated
$68Ka year
Top search term
scentless pills4K searches a year

02 · Price

A sale here is worth $30.13.

Listings sell for $30.13 on average, from $14.85 to $57.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $30.13 that is $8K to $15K a year per listing.

Average price
$30.13inside the $15 to $100 sweet spot
Price range
$14.85–$57.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$8K–$15K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #148 within Chlorophyll. It carries 1,643 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.4%
Average rank
#148in Chlorophyll
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
1,643per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Zero Breath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

25

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

12%

  • Brand 152%
  • Brand 211%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (3 brands, 12%)

Demand

Zero Breath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 3.0× · 10 of 12 months tracked

Search terms

Top Zero Breath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scentless pills4K/yr
  • scentless13K/yr
  • scentless pills bad breath19K/yr
  • godor for bad breath13K/yr
  • no/bo bad breath10K/yr
  • g odor for bad breath2K/yr
  • hali10 for bad breath778/yr
  • godor pills for bad breath4K/yr
  • no/bo bad breath treatment3K/yr

Reviews and returns

What reviews say buyers love and hate about Zero Breath

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“It's expensive”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Zero Breath questions

Answered from the same tracked data.